Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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6
votes
3answers
594 views

Designing interesting looking websites in greyscale, minimal tones

I know a business that wanted a website to match their brand, and it would seem that they are allergic to colour. I think designs in greyscale can look amazing, especially in print, but it feels near ...
10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
4
votes
2answers
274 views

Branding a company that has no public identity

Ok, that title might seem a little strange, but I will try to explain. And I will say, I do know this is more of a discussion type question, and not a technical question. Hopefully I wont get ...
6
votes
4answers
4k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
4
votes
1answer
341 views

How to explain the reasoning for and against a font choice?

I have a client who runs a fairly traditional transport business; no thrills, creativity or fun about it. Until recently, he has been using a combination of Bookman Old Style Bold for headings with ...