Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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6
votes
3answers
676 views

Designing interesting looking websites in greyscale, minimal tones

I know a business that wanted a website to match their brand, and it would seem that they are allergic to colour. I think designs in greyscale can look amazing, especially in print, but it feels near ...
10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
7
votes
2answers
328 views

Branding a company that has no public identity

Ok, that title might seem a little strange, but I will try to explain. And I will say, I do know this is more of a discussion type question, and not a technical question. Hopefully I wont get ...
6
votes
4answers
5k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
4
votes
3answers
192 views

Is it acceptable to use different but similar typefaces for print content and web content?

To be more specific, is it acceptable to have two different typefaces used for headers? One will be used for web content and the other for print or more static content where the type won't be at the ...
5
votes
4answers
499 views

How can a designer decide whether a competitors design is similar enough to their own to take further action?

There is a lot of copycatting out in the world, and it's a constant legal battle fought in higher courts. For us ants on the ground, grinding away in smaller capacities with little or no permanent ...
4
votes
1answer
411 views

How to explain the reasoning for and against a font choice?

I have a client who runs a fairly traditional transport business; no thrills, creativity or fun about it. Until recently, he has been using a combination of Bookman Old Style Bold for headings with ...