Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.
10
votes
4answers
493 views
How was brand consistency maintained before computers?
The era of computers makes it easy to regulate brand consistency - you can e-mail anyone your branding guidelines in a PDF and it will have all the information they need. However, I still sometimes ...
9
votes
6answers
2k views
How can I lock down Microsoft Word to protect our branding?
I re-branded our organization a couple years ago and created what I thought were very "easy to use" Word templates for things like letterhead, forms, and long documents. As well intentioned as my ...
9
votes
4answers
2k views
What's the difference between a logo and branding?
Are they the same thing? Or does branding = logo + colour palette + typeface?
Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
5
votes
3answers
2k views
Different Logo Colors for Different Uses, Appropriate?
I am finalizing the last step of my logo redesign process.
Is it ok not to have a regular color when presenting my logo?
I am thinking about having a defined list of colors for different use cases ...
5
votes
4answers
2k views
Using stock images for logos
What are the rules concerning incorporating stock image elements into a website branding or logo?
From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that ...
5
votes
3answers
476 views
Designing interesting looking websites in greyscale, minimal tones
I know a business that wanted a website to match their brand, and it would seem that they are allergic to colour. I think designs in greyscale can look amazing, especially in print, but it feels near ...
5
votes
5answers
355 views
Double sided letterhead design with heavy ink coverage on the reverse
I have a question for seasoned graphic designers.
I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
2answers
88 views
How can you turn a clients ideas for how they want their brand to be into graphical elements?
I have all the essentials, their vision statement, their mission statement, core values, target market, values... on and on. I am just having the hardest time trying to come up with graphical elements ...
5
votes
2answers
193 views
“Pretty” design vs “appropriate” design
Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY ...
4
votes
2answers
228 views
Branding a company that has no public identity
Ok, that title might seem a little strange, but I will try to explain. And I will say, I do know this is more of a discussion type question, and not a technical question. Hopefully I wont get ...
3
votes
2answers
173 views
How to portray “confidence” and “reliability” in a brochure
I have to design a brochure for a client. I don't understand much of brand identity, but my client says his brochure should reflect the following:
Professional
It should not be the flavour of the ...
2
votes
4answers
3k views
Creating a custom grid for a logo in Illustrator
I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov.
I found out how to create a tangent to a circle ...
2
votes
2answers
79 views
What type of information should a logo display, or what makes a great logo?
For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
2
votes
3answers
347 views
How is my kerning?
I'm new to graphic design and I have this branding project I am working on. I need to know how my kerning is for the dimension given in the picture below;
I'm finding it rather difficult in ...
2
votes
1answer
54 views
What are key elements that define a design as vintage?
Curious to know what key elements out there that some use or see that defines a design as vintage. I know some would consider vintage by the typography or pattern used in the design but what are ...
2
votes
2answers
232 views
BRANDING: How can you create a 'brand' for many different companies under one parent company?
How can you 'brand' 5 different websites that live under one parent company that are all very similar with the exception of the demographic? Stack Exchange is a very good example because they sites ...
1
vote
3answers
363 views
Too long name for portfolio site
I'm making a portfolio website, but I have a short first name, but a long last name!
Wxxx - first name
Vxx Dxx Dxxxxxxxx - last name
I've started with a logo with just my first name or something ...
1
vote
1answer
279 views
What are examples of creative uses of restaurant print design paraphernalia?
I was recently asked to design all the print design paraphernalia for a tapas restaurant of a great friend of mine. That would include a menu listing all the tapas and wines, a glass pad, a place mat, ...
0
votes
3answers
435 views
Should your website and logo have the same color scheme
I am working on a completely new blog from scratch. New logo, branding, house style, everything needs to be done. Now the logo that is designed for the website has 3 colors, brown, green and black. ...
0
votes
1answer
211 views
why are “big companies” logos often so bad and/or boring? [closed]
This is obviously my personal oppinion by why is it the larger a company is, their logos seem to be really boring. Case in point facebook, google, zynga, tesco. I of course see the argument that they ...
