The purposeful *arrangement/organization* of graphic and typographic elements regarding aspects of *graphic properties* (e.g. shape, size, color, texture, space), *visual perception* (e.g. rhythm, flow, depth, weight, proportion, balance, gestalt, focus), or *communication* (e.g. visual analogy, ...

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When designing, what techniques can be used for determining if the right amount of “fluff” has been added?

Fluff (N.): something inconsequential Source: Merriam-Webster Online English Dictionary In design, this is often viewed as unnecessary ornamentation. In web design, where load times are ...