Questions about the creative process of translating information, communication goals, and technical requirements into principal ideas that form a design solution.

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How Many Directions / Concepts

This is mainly referring to branding / logo design. I typically offer (at least) 3 different ideas so that my clients have more of a choice of what they prefer. I will then revise their favourite ...
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When building a look & feel, how do we balance client's ideas and product's thematic?

I asked client to give me concepts that he feels will shape the personality of the app, together with demographics (18-30) and also reference of any other app he likes. Concepts are "Elegance, ...