When designing an advertisement campaign how should one balance dignity and respect for offensiveness? Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the ...
When it comes to creating a promotional leaflet/brochure, what should the person deciding on the size consider, and why? The few considerations I can think of are: Price - Custom sizes are without ...
For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...