11
votes
7answers
2k views

How to balance dignity with a calculated risk of offensiveness / tastelessness?

When designing an advertisement campaign how should one balance dignity and respect for offensiveness? Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the ...
4
votes
1answer
114 views

What to consider when choosing the print size of promotional materials?

When it comes to creating a promotional leaflet/brochure, what should the person deciding on the size consider, and why? The few considerations I can think of are: Price - Custom sizes are without ...
3
votes
2answers
212 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...