Questions about conventions of graphic design. Sometimes theoretical, sometimes tangible, sometimes metaphysical.

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How fast must you grab a reader?

In advertising, or sales design, most mediums have a general "time of acquisition" for readers or viewers. Are there any studies related to the time to grab, then sell, or close, a reader as related ...
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Should I keep consistency throughout writing (document) and presentating (slides)?

I have a scientific document and I'm about to presentate it. Many instructions and guildlines help me to make a perfect document or a presentation, but I want to go further: make a perfect ...