Questions about how to create, expand, and maintain a visual identity for a company or brand.

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0
votes
1answer
33 views

Visual guidelines across multiple products

Where can I find resources on how to create a visual guideline across multiple products, eg. apps. Example; If a company wants to do 20 apps, and they should have a visual guideline across all 20 ...
7
votes
3answers
96 views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
4
votes
2answers
190 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
4
votes
1answer
118 views

Should I use a company's letterhead on all of their files?

I'm doing some design work for a company. I did a letterhead for them a while ago, and now I'm designing some forms that they will be providing to clientele to fill out. These are forms that will be ...
9
votes
4answers
714 views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
2
votes
2answers
175 views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...
7
votes
4answers
705 views

How do I create a look & feel?

I'd like to first say that I have attempted to look through Google to find the answer to this though surprisingly, I get more about 'what' it is than 'how' to create a look & feel. I was a writer ...
5
votes
6answers
694 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
3answers
208 views

Black & white photocopies as posters?

The non-profit organization I contribute to has decided to stop spending money on professional print services and use black & white photocopys for any campaign (recruitment, fund raising, etc.). ...
5
votes
2answers
233 views

“Pretty” design vs “appropriate” design

Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY ...
3
votes
2answers
1k views

What is corporate identity and what does it contain?

As question explains, I did a search on the web and didn't find a suitable answer, even in wikipedia. Can anyone please explain it to me?
1
vote
4answers
239 views

Need help with logo concept [closed]

I'm given this slogan to work with: "Fast Forward, Rewind, Pause, & Unwind". And I need to visually represent what this slogan conveys. This logo is for a library association. Since I'm working ...
4
votes
4answers
100 views

What imagery and symbolism would you associate with authority, knowledge and creativity?

Usually those three things tend not to go together and I'm struggling to come up with concepts that combine all three. Any ideas? This will help me with research on an identity project I have coming ...
10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...