4
votes
2answers
231 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
4
votes
1answer
186 views

Should I use a company's letterhead on all of their files?

I'm doing some design work for a company. I did a letterhead for them a while ago, and now I'm designing some forms that they will be providing to clientele to fill out. These are forms that will be ...
10
votes
4answers
965 views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
2
votes
2answers
200 views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...