4
votes
2answers
193 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
4
votes
1answer
120 views

Should I use a company's letterhead on all of their files?

I'm doing some design work for a company. I did a letterhead for them a while ago, and now I'm designing some forms that they will be providing to clientele to fill out. These are forms that will be ...
9
votes
4answers
720 views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
2
votes
2answers
179 views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...