Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...
I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
I'm given this slogan to work with: "Fast Forward, Rewind, Pause, & Unwind". And I need to visually represent what this slogan conveys. This logo is for a library association. Since I'm working ...
Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...