Questions about how to create, expand, and maintain a visual identity for a company or brand.
2
votes
2answers
332 views
What is corporate identity and what does it contain?
As question explains, I did a search on the web and didn't find a suitable answer, even in wikipedia.
Can anyone please explain it to me?
5
votes
3answers
202 views
How do I create a look & feel?
I'd like to first say that I have attempted to look through Google to find the answer to this though surprisingly, I get more about 'what' it is than 'how' to create a look & feel.
I was a writer ...
1
vote
4answers
213 views
Need help with logo concept [closed]
I'm given this slogan to work with: "Fast Forward, Rewind, Pause, & Unwind". And I need to visually represent what this slogan conveys.
This logo is for a library association.
Since I'm working ...
5
votes
5answers
315 views
Double sided letterhead design with heavy ink coverage on the reverse
I have a question for seasoned graphic designers.
I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
2answers
187 views
“Pretty” design vs “appropriate” design
Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY ...
5
votes
3answers
157 views
Black & white photocopies as posters?
The non-profit organization I contribute to has decided to stop spending money on professional print services and use black & white photocopys for any campaign (recruitment, fund raising, etc.).
...
0
votes
1answer
209 views
why are “big companies” logos often so bad and/or boring? [closed]
This is obviously my personal oppinion by why is it the larger a company is, their logos seem to be really boring. Case in point facebook, google, zynga, tesco. I of course see the argument that they ...
4
votes
4answers
87 views
What imagery and symbolism would you associate with authority, knowledge and creativity?
Usually those three things tend not to go together and I'm struggling to come up with concepts that combine all three. Any ideas?
This will help me with research on an identity project I have coming ...
9
votes
4answers
2k views
What's the difference between a logo and branding?
Are they the same thing? Or does branding = logo + colour palette + typeface?
Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
