Questions about how to create, expand, and maintain a visual identity for a company or brand.

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10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
7
votes
4answers
709 views

How do I create a look & feel?

I'd like to first say that I have attempted to look through Google to find the answer to this though surprisingly, I get more about 'what' it is than 'how' to create a look & feel. I was a writer ...
3
votes
2answers
1k views

What is corporate identity and what does it contain?

As question explains, I did a search on the web and didn't find a suitable answer, even in wikipedia. Can anyone please explain it to me?