Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
I'd like to first say that I have attempted to look through Google to find the answer to this though surprisingly, I get more about 'what' it is than 'how' to create a look & feel. I was a writer ...
As question explains, I did a search on the web and didn't find a suitable answer, even in wikipedia. Can anyone please explain it to me?