2
votes
2answers
65 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
5
votes
5answers
310 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
3answers
1k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
0
votes
1answer
209 views

why are “big companies” logos often so bad and/or boring? [closed]

This is obviously my personal oppinion by why is it the larger a company is, their logos seem to be really boring. Case in point facebook, google, zynga, tesco. I of course see the argument that they ...
1
vote
3answers
353 views

Too long name for portfolio site

I'm making a portfolio website, but I have a short first name, but a long last name! Wxxx - first name Vxx Dxx Dxxxxxxxx - last name I've started with a logo with just my first name or something ...
2
votes
4answers
2k views

Creating a custom grid for a logo in Illustrator

I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov. I found out how to create a tangent to a circle ...
2
votes
3answers
328 views

How is my kerning?

I'm new to graphic design and I have this branding project I am working on. I need to know how my kerning is for the dimension given in the picture below; I'm finding it rather difficult in ...
5
votes
4answers
2k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that ...
9
votes
4answers
2k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...