0
votes
1answer
88 views

Logo spacing guidelines

I am currently working on our company's design guidelines (which is much needed). At the moment I am puzzling on how to use set-up the logo's spacing. Generally using the height of the first letter as ...
10
votes
2answers
146 views

Kerning Feedback

I'm currently looking at a new font for a logo and I'm having some issues with the kerning of our lettering. I've search the web for guidance on kerning, in particular when using double lowercase ...
3
votes
3answers
235 views

How can I select a font for a specific market? (e.g. beauty products in Brazil?)

I am designing a brand for the Brazilian Market. It is focused mainly on beauty products for the mass. So the font I choose needs to be with some personality, not too fancy, not too simple. How can I ...
4
votes
2answers
275 views

How do I mix both uppercase and lowercase in Illustrator

I'm trying to mix both uppercase and lowercase of a font together for a logo, but increasing the lowercase font to match makes the font weight a bit bigger so it looks messed up. Is there a simple way ...
0
votes
1answer
75 views

Can't find font for the newspaper “Le Temps”

I need to identify the logo font for "Le Temps", a swiss newspaper. It is similar to a times-like font, but not exactly sure. Whatthefont doesn't help me...gives me over 60 matches.
0
votes
1answer
89 views

Identifying a couple more fonts

These two fonts are a pain to identify because of the formatting (one is partially masked) and the other is on a background that makes it hard to identify. There are two different images for the 2nd ...
0
votes
1answer
70 views

Identifying several fonts

I am trying to identify several fonts but hitting a brick wall. Can anyone help me identify these fonts please?
1
vote
2answers
897 views

Object > Expand on font seems to change the weight of the font

I am creating a logo for a client, I have two simple lines of text in Ai. I have duplicated the logo and moved the copy below the original so I can compare the 2. It seems that when I do Object > ...
6
votes
4answers
4k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
1
vote
3answers
468 views

Too long name for portfolio site

I'm making a portfolio website, but I have a short first name, but a long last name! Wxxx - first name Vxx Dxx Dxxxxxxxx - last name I've started with a logo with just my first name or something ...
2
votes
4answers
6k views

Creating a custom grid for a logo in Illustrator

I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov. I found out how to create a tangent to a circle ...
3
votes
2answers
151 views

Should Logotype Be Considered Part of the Heading Hierarchy?

I'm in the process of an identity design for an online magazine and I've come up with what I feel is appropriate logotype, and a heading/body copy pair that I also think work well. But when treating ...
1
vote
1answer
1k views

How to scale a Character without changing its width?

I have to recreate a logo which has been made many years ago and all that is left is a tiny rasterized picture. I want to make a vector file in Illustrator. The logo contains text in, lets say 100 pt, ...
5
votes
4answers
450 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...