Questions about symbols or marks as used for corporate identification, identity, and branding.

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6
votes
1answer
7k views

Illustrator EPS File To PNG Web Logo - Print Quality

I have been provided a typographic logo in an EPS format and I am creating a PNG with it (File | Save For Web & Devices) to be used on a web site. One of the pages on the web site is a "print ...
6
votes
3answers
135 views

Any ideas for “Adults 50+”

I need to create a logo for "Adults 50+" program. This is sort of a general activity club/program for folks over 50 years old. Logo needs to reflect an active life style of adults, rather than them ...
6
votes
4answers
2k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
6
votes
1answer
233 views

What are some techniques in designing around a colorful logo?

I usually have to make websites based around logos that are very colorful (4-5 colors). Let's say the colors of the logo is similar to the logos of Chrome, eBay, Joomla, MSN. What are some of the ...
5
votes
2answers
761 views

Wordmark or brandmark logos - Which are more effective?

Are wordmark logos more effective, or brandmark logos? We see companies like Coca-Cola or Google who are doing fine with very effective wordmark logos, while companies like Apple rely quite a lot on ...
5
votes
2answers
4k views

Why do logos appear on the left on the overwhelming majority of websites?

The title really says it all. I mean, is there a particular reasons for which logos have to appear at the upper-left corner and not, say, in the upper-centre? Example: all Stack Exchange sites, ...
5
votes
2answers
2k views

Are these logos too similar?

Hi there after finishing the logo for a sports clothing brand I thought it was too similar to something and I went looking and found this USAF logo, what do you think? The Bulldozer logo is meant to ...
5
votes
2answers
586 views

What font is used on Geographic Information Systems.SE?

What's the font name used in the Geographic Information Systems.SE logo?
5
votes
1answer
1k views

What font does Super Skeleton use for its logo?

Can you tell me which font is used for the logo of this web site? How can I create my logo using the same font and same pattern? What 's the font used for the capital text?
5
votes
5answers
12k views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
5
votes
2answers
444 views

What should be taken into consideration when designing a logo?

This is my first try designing a logo. Firstly, I do not like the geometry, it seems like it's out of shape a little bit. Also, whenever I try to scale, everything just collapses. Can anybody inspect ...
5
votes
5answers
378 views

Critique: How can I improve this realistic icon?

Programmer here, working on an app by myself. I think I'm slowly improving with my images each month, but I've never taken a course in graphics design, so there are elements of professionalism that ...
5
votes
2answers
1k views

How do I make logos look good at small sizes?

I've made my first logo in Fireworks) and it looks ok at full size but when scaled down it looks pretty bad. Is it common for designers to make separate versions for smaller sizes?
5
votes
4answers
509 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...
5
votes
4answers
941 views

Can a logo have two symbols?

I’ve just made this logo for a client. I hit on the idea of making the dd of “saddle” a bicycle. But the client also liked the mock up of the saddle with call out sign (to the right of Swag). Now the ...
5
votes
2answers
636 views

Why do most logos 'move' from left to right?

I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc). And realized, that logos, where 'movement' is from left to right look ...
5
votes
3answers
376 views

Logo design - image beneath text - can it work?

I am hacking together a temporary logo for my software startup company. I have a good single-word communicative name and geometrically shaped logo. To me, the two look best when text is positioned ...
5
votes
4answers
38k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
5
votes
6answers
927 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
3answers
198 views

Logo critique for Hooch & Co

Looking for feedback on logo lockups. Concept: Logo for bar concept in Austin Texas that will appeal to a causal, hipster, young urban crowd. Rooftop patio with yard games such as corn hole, washers, ...
5
votes
2answers
1k views

Recreating bloated/blurred text in Tate Modern logo in Photoshop

I am trying to recreate the effect demonstrated on the logo for the Tate galleries in the UK with Photoshop. Here are some of the logo variants: Using quick masking I can emulate the gradient ...
5
votes
2answers
2k views

Color filling the interior region of a traced bitmap

I have got a very simple logo in jpg format. The logo is mostly text, think something like "ABC inc." with a very simple styilized shape which merges A, B and C preceding the text. Only two "pure" ...
5
votes
3answers
1k views

Best way to create a shadow (depth) effect in Illustrator?

I'm working on a logo and trying to give the logo shape a 3D'ish depth effect. Here is what I currently have: Regular size: Larger size: The way I'm currently achieving this effect is by creating ...
5
votes
3answers
7k views

Photoshop Layer -> SVG [duplicate]

I've got PSD file with vector logo (smart object). I need to save it as SVG for website use. I don't see such option directly in Photoshop though. Can anyone shed some light on the process? Is it ...
4
votes
3answers
737 views

Need help with logo design and its transparency

I have given money to a company to design a logo. The designer will be using Corel Draw, and he was saying that he will give me the cdr file. Now I am confused about how many files he should give me. ...
4
votes
3answers
842 views

How to design sites with dark colours (red and black palette)

The graphic designer for my club created a red and black logo (major color is black highlighted with red). Everyone thinks it looks great, and I agree. The issue lies with designing the site. We've ...
4
votes
7answers
299 views

Critique: Looking For Honest Feedback On A Logo Sketch

A little intro: Graphic Design isn't really my thing and the last time I did design was back in 2007... until today that we need to brand our new wedding videography studio. Because of budget ...
4
votes
4answers
460 views

Critique Request: CAD drafting contractor logo

I think I have convinced a client to allow me to redesign this logo as part of redesigning his website: A few pertinent pieces of input from my client: He really likes the grid layout in the ...
4
votes
2answers
281 views

How do I get proportions of the sock in my logo right?

I am working on a logo for a sock business. My current result is: As you may notice the proportions of the abstracted sock are quite awful. Do you have an idea what I could do to make this better? ...
4
votes
7answers
3k views

Which program to use for a 3D logo

I am starting to develop a logo, but I want to know the best medium to work with. The size of the logo should never have to exceed 500 x 500 pixels, so I'm not sure if that should be taken into ...
4
votes
2answers
790 views

Can I redesign a logo I created in Photoshop in illustrator?

I created a logo for my husbands business in Photoshop and he loves it! I understand that logos though need to be created in Illustrator in order to be resized with out loosing it's quality. Can I ...
4
votes
5answers
292 views

Why is there so much emphasis on the text of a logo and not the catchyness of the logo itself?

Ok, so I have been looking at a lot of logos recently, all done by graphic designers. And in the majority of them, the only thing they have is a name or some "basic" text. I thought the idea behind a ...
4
votes
4answers
18k views

My web logo looks pixelated after resizing

I am trying to resize my logo for the web but so far I have not been seeing the result that I want to. It was in a vector format first (AI) and then it was converted to PSD. I then used the image ...
4
votes
2answers
261 views

Logo feedback and advice on learning Adobe Illustrator…

I've only made a handful of logos in my life, so I'm interested in feedback. Here are the ones that I've come up with so far: http://www.solarcoordinates.com/SHomeTour/logo.html As for the final ...
4
votes
4answers
271 views

Any books on actual how-to of logo design?

I have been stacking up on books for logo design and scouting dribbble fairly intensely. I read (and loved) David Airey's book Logo Design Love, but what I am really looking for at this stage is a ...
4
votes
4answers
158 views

Critique request: logo for a health product

I designed this logo for a product called "Sahha", it uses music to relieve different ailments. The idea behind the logo is a hummingbird that resembles a sound control icon. I’d like to receive ...
4
votes
2answers
547 views

What is the Right Way to Ensure Design You Really Want?

When working with logo designer, what is the correct model of communication in helping designer to envision what you want and improving chances of delivering what you have in mind? Do I "direct" ...
4
votes
3answers
806 views

Vectors: How do you deal with background 'spill' on overlapping edges?

When covering one vector shape with another; if the edges overlap, the background shape's color is used as a (distasteful looking) pseudo-anti-alias effect on the foreground shape's edge, instead of ...
4
votes
1answer
239 views

Submitting logo to Github project

I want to give a logo to an open-source Github project. I can use git, but I don't know the etiquette of pushing stuff. Especially if it's not code. Also, what licenses are possible? Where can I give ...
4
votes
3answers
2k views

How to Create Pixel Based Text Logo?

I want to write 'SBS' in Pixel Art Style SBS is a Software House, so that's why I want to make something that is related to computers or technology etc. like this or like this I want to see ...
4
votes
2answers
289 views

Critique: How can I tie a logo into my website design at both mobile and desktop screen sizes?

I'm new to the graphic design section of SE, this being my first question here, but not new to graphic or web design. I am in the process of making a free website for a new local eSports bar. The ...
4
votes
2answers
374 views

How do I mix both uppercase and lowercase in Illustrator

I'm trying to mix both uppercase and lowercase of a font together for a logo, but increasing the lowercase font to match makes the font weight a bit bigger so it looks messed up. Is there a simple way ...
4
votes
2answers
116 views

Critique: music and graphics company logo

This is the logo I designed for my Music and Graphics Productions Company, http://www.psychoproductions.net. Can you please review, and provide feedback. Is this logo well branded for the type of ...
4
votes
2answers
129 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
4
votes
1answer
514 views

How can I make crisp icons for Windows Store apps?

I'm pretty new to making graphics for a specific platform but not to graphic design in general. I have a logo I made using Illustrator and had scaled it accordingly by using the Save to Web feature ...
4
votes
2answers
169 views

Should Logotype Be Considered Part of the Heading Hierarchy?

I'm in the process of an identity design for an online magazine and I've come up with what I feel is appropriate logotype, and a heading/body copy pair that I also think work well. But when treating ...
3
votes
4answers
237 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
3
votes
3answers
817 views

How to replicate this die-cast metallic effect?

I'm trying to reproduce this customer's logo which they made years ago. I supposed to reproduce it in Photoshop but I can't get the effect right. Any help/advice would be greatly appreciated.
3
votes
6answers
445 views

How do you present a logo to a client?

I am newbie and would like guidance on How do you present the logo to a client visually in a professional way? What are the different ways of presenting a logo to a client? If there are links to ...
3
votes
3answers
257 views

Critique: Musically Inspired Brand Identity Design for a Freelancing Home Studio Music Producer

My name is Kaitav Sapre and I am an independent home studio music producer. I am having a new logo designed for myself, but I am unsure about the type of logo I should consider getting designed, and ...