Questions about symbols or marks as used for corporate identification, identity, and branding.

learn more… | top users | synonyms

8
votes
4answers
11k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
8
votes
5answers
9k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that do?...
8
votes
4answers
1k views

What do different bracket/braces/parens in logos mean?

I'm thinking on a logo for my personal site that is tech/dev oriented and I've been curious about the use of brackets/braces/parens in logos. Most of these special characters have a lot of different ...
8
votes
9answers
39k views

How to completely remove the background from an image?

I have an image (a logo) that was on a black background. I have used Photoshop's (CS5) Background Eraser Tool to remove the background. This is great except that there are black (well grey/black) ...
8
votes
4answers
5k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
8
votes
3answers
19k views

Photoshop Layer -> SVG [duplicate]

I've got PSD file with vector logo (smart object). I need to save it as SVG for website use. I don't see such option directly in Photoshop though. Can anyone shed some light on the process? Is it ...
7
votes
4answers
2k views

Why was my experience with a logo contest so miserable?

I'm starting out as a freelance designer (and no job experience at any company before) and I decided to join "contests" held by freelancer.com's users. I've joined several of them already and I can ...
7
votes
4answers
24k views

How to ensure scalability of logo design?

How can I make my logo suitable for all purposes, from webpages to very large printed banners? I currently use use Photoshop.
7
votes
4answers
411 views

How can I make the logo light up against a blurred background?

I'm trying to create a website for a friend and I'm having trouble I tried adding a transparent white or black background on the logo and it just doesn't look good. The text is okay, it's just the ...
7
votes
4answers
69k views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
7
votes
4answers
16k views

Preserving font type in illustrator SVG file

Hi I am new to illustrator and created an image that uses "Skia-Regular" font. But when I save that image in .svg format, it changes the font type. And when I open the .svg format file in browser the ...
7
votes
4answers
8k views

How can I create perfect “radio waves” (concentric arcs of a circle)?

I suck at illustrator, so this is a huge leap in my ability. I'm trying to draw a radio tower, but I want everything in the vector to be as perfect as possible. I want some waves to come off of the ...
7
votes
2answers
1k views

Critique: Icon app redesign

An amateur graphic designer here. I was told to redesign a reddit app icon on playstore and he told me to apply the Google's new design scheme that was leaked a few days ago (The first illustration ...
7
votes
4answers
259 views

How Many Directions / Concepts

This is mainly referring to branding / logo design. I typically offer (at least) 3 different ideas so that my clients have more of a choice of what they prefer. I will then revise their favourite ...
7
votes
4answers
502 views

Buying a logo from a graphic designer: who owns the copyright?

I am working with a graphic designer for a new logo. They are offering the logo, but have said there will be parameters put in place to prevent me from editing the logo myself. Is this commonplace ...
7
votes
5answers
98k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
7
votes
2answers
448 views

Placing a logo on a hot air balloon (Photoshop)

I want to use Photoshop CC to place a logo on a photo of a hot air balloon and make it look realistic. I've tried a displacement map but the logo came out oddly distorted, as follows. I've tried ...
7
votes
1answer
281 views

Ltd. in a logo design

I am making a logo for a company that is an Ltd. - does the Ltd. need to appear in the Logo itself? The logo is a combination of text with a graphic worked in beneath it.
7
votes
2answers
177 views

Am I being asked to plagiarise?

I have a client who has asked me to design a new logo. I had designed the current logo some 12 years ago and it's time for a brand and logo refresh. The client has asked that I use three typographical ...
7
votes
4answers
714 views

Methods for designing identity systems beyond the logo

I've been designing logos for awhile now, and I'd like to think that I've gotten better at it over time. Part of that is because I tend to have a few design goals in mind and a process worked out that ...
7
votes
3answers
537 views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
6
votes
5answers
493 views

Can you read this logo as “D” in negative space?

I'm doing a project and I need a logo to represent directory. I would like to get some feedback. Does my icon deliver the message?
6
votes
5answers
14k views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
6
votes
5answers
1k views

How you can rework logo to fit favicon of browser - 16x16px?

Let's say, I have a logo of website, with size 120x50px. Favicon should be 16x16px to be supported by major browsers. How it is possible to rework some image, making it smaller nearly in 10 times, ...
6
votes
4answers
83k views

How to add a DOUBLE outline to a text or a shape in Adobe Illustrator ?

I am creating a logo and I would like to put a double outline on it, do you know any clever way to do it ?
6
votes
4answers
1k views

Critique: logo design for an engineering company that makes machinery

I'm designing a logo for a new company that will build plastic manufacturing machinery - a fairly small-sized low-tech industry where stability, solid engineering, and even country of manufacturer is ...
6
votes
5answers
6k views

Can logos be made just by using a font rather than creating a logo image?

Most people make logo by creating an image for it. I don't want that since I don't know Photoshop and I may make it ugly. Can logos be made just by using a font rather than creating a logo image?
6
votes
4answers
637 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...
6
votes
4answers
602 views

Logo Sub Category Name or Logo Sub Brand Design

I'm looking for the technical term if there is one of when brands have a sub category or sub brand and they alter their logo slightly. I'm looking for some inspiration of this online of how it's done. ...
6
votes
5answers
2k views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
6
votes
4answers
436 views

Logo critique for Hooch & Co

Looking for feedback on logo lockups. Concept: Logo for bar concept in Austin Texas that will appeal to a causal, hipster, young urban crowd. Rooftop patio with yard games such as corn hole, washers, ...
6
votes
3answers
25k views

How to make a logo single-colored?

I'm trying to convert a bunch of company logos to one single color (not just black and white). It's for a website I'm working on, for the "We support those products" type of thing. Here's what I'm ...
6
votes
4answers
1k views

Avoid cropping “transparent” areas when using logo

We have the following logo for a project at my school: (PDF: http://dl.dropbox.com/u/13934366/M2/Grafiska/Logotyp/M2.pdf) Now, as you can see, it has a descending triangle to make it look like a ...
6
votes
1answer
9k views

Illustrator EPS File To PNG Web Logo - Print Quality

I have been provided a typographic logo in an EPS format and I am creating a PNG with it (File | Save For Web & Devices) to be used on a web site. One of the pages on the web site is a "print ...
6
votes
3answers
147 views

Any ideas for “Adults 50+”

I need to create a logo for "Adults 50+" program. This is sort of a general activity club/program for folks over 50 years old. Logo needs to reflect an active life style of adults, rather than them ...
6
votes
1answer
321 views

What are some techniques in designing around a colorful logo?

I usually have to make websites based around logos that are very colorful (4-5 colors). Let's say the colors of the logo is similar to the logos of Chrome, eBay, Joomla, MSN. What are some of the ...
6
votes
2answers
804 views

How to check if my logo is a duplicate of another logo?

As the title asks, how can I check to see if my logo is a duplicate of another logo? Even though I didn't use another logo as a direct example to design my logo, I am worried that a logo similar to ...
5
votes
2answers
2k views

Can I make changes to the Facebook 'f' square logo like removing the background?

The Facebook Do's and Don'ts say that I'm not allowed to modify the logo. I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
5
votes
3answers
1k views

Wordmark or brandmark logos - Which are more effective?

Are wordmark logos more effective, or brandmark logos? We see companies like Coca-Cola or Google who are doing fine with very effective wordmark logos, while companies like Apple rely quite a lot on ...
5
votes
2answers
7k views

Why do logos appear on the left on the overwhelming majority of websites?

The title really says it all. I mean, is there a particular reasons for which logos have to appear at the upper-left corner and not, say, in the upper-centre? Example: all Stack Exchange sites, ...
5
votes
2answers
2k views

Are these logos too similar?

Hi there after finishing the logo for a sports clothing brand I thought it was too similar to something and I went looking and found this USAF logo, what do you think? The Bulldozer logo is meant to ...
5
votes
2answers
649 views

What font is used on Geographic Information Systems.SE?

What's the font name used in the Geographic Information Systems.SE logo?
5
votes
1answer
1k views

What font does Super Skeleton use for its logo?

Can you tell me which font is used for the logo of this web site? How can I create my logo using the same font and same pattern? What 's the font used for the capital text?
5
votes
2answers
635 views

What should be taken into consideration when designing a logo?

This is my first try designing a logo. Firstly, I do not like the geometry, it seems like it's out of shape a little bit. Also, whenever I try to scale, everything just collapses. Can anybody inspect ...
5
votes
3answers
8k views

Is it plagiarism if my logo looks similar to an existing one?

I'm designing a logo inspired by the MDN logo. My logo (inside the green zone) has nothing to do with the "dinosaur" logo of Mozilla. So the question is about the frame and the arrangement of the ...
5
votes
5answers
420 views

Critique: How can I improve this realistic icon?

Programmer here, working on an app by myself. I think I'm slowly improving with my images each month, but I've never taken a course in graphics design, so there are elements of professionalism that ...
5
votes
2answers
2k views

How do I make logos look good at small sizes?

I've made my first logo in Fireworks) and it looks ok at full size but when scaled down it looks pretty bad. Is it common for designers to make separate versions for smaller sizes?
5
votes
4answers
1k views

Can a logo have two symbols?

I’ve just made this logo for a client. I hit on the idea of making the dd of “saddle” a bicycle. But the client also liked the mock up of the saddle with call out sign (to the right of Swag). Now the ...
5
votes
2answers
1k views

Why do most logos 'move' from left to right?

I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc). And realized, that logos, where 'movement' is from left to right look ...
5
votes
3answers
530 views

Logo design - image beneath text - can it work?

I am hacking together a temporary logo for my software startup company. I have a good single-word communicative name and geometrically shaped logo. To me, the two look best when text is positioned ...