Questions about symbols or marks as used for corporate identification, identity, and branding.

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4answers
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Critique: logo design for an engineering company that makes machinery

I'm designing a logo for a new company that will build plastic manufacturing machinery - a fairly small-sized low-tech industry where stability, solid engineering, and even country of manufacturer is ...
6
votes
5answers
3k views

Can logos be made just by using a font rather than creating a logo image?

Most people make logo by creating an image for it. I don't want that since I don't know Photoshop and I may make it ugly. Can logos be made just by using a font rather than creating a logo image?
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5answers
1k views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
6
votes
2answers
8k views

How to make a logo single-colored?

I'm trying to convert a bunch of company logos to one single color (not just black and white). It's for a website I'm working on, for the "We support those products" type of thing. Here's what I'm ...
6
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4answers
48k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
6
votes
4answers
841 views

Avoid cropping “transparent” areas when using logo

We have the following logo for a project at my school: (PDF: http://dl.dropbox.com/u/13934366/M2/Grafiska/Logotyp/M2.pdf) Now, as you can see, it has a descending triangle to make it look like a ...
6
votes
1answer
7k views

Illustrator EPS File To PNG Web Logo - Print Quality

I have been provided a typographic logo in an EPS format and I am creating a PNG with it (File | Save For Web & Devices) to be used on a web site. One of the pages on the web site is a "print ...
6
votes
4answers
280 views

Logo critique for Hooch & Co

Looking for feedback on logo lockups. Concept: Logo for bar concept in Austin Texas that will appeal to a causal, hipster, young urban crowd. Rooftop patio with yard games such as corn hole, washers, ...
6
votes
3answers
136 views

Any ideas for “Adults 50+”

I need to create a logo for "Adults 50+" program. This is sort of a general activity club/program for folks over 50 years old. Logo needs to reflect an active life style of adults, rather than them ...
6
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4answers
2k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
6
votes
1answer
252 views

What are some techniques in designing around a colorful logo?

I usually have to make websites based around logos that are very colorful (4-5 colors). Let's say the colors of the logo is similar to the logos of Chrome, eBay, Joomla, MSN. What are some of the ...
5
votes
2answers
1k views

Can I make changes to the Facebook 'f' square logo like removing the background?

The Facebook Do's and Don'ts say that I'm not allowed to modify the logo. I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
5
votes
2answers
824 views

Wordmark or brandmark logos - Which are more effective?

Are wordmark logos more effective, or brandmark logos? We see companies like Coca-Cola or Google who are doing fine with very effective wordmark logos, while companies like Apple rely quite a lot on ...
5
votes
2answers
4k views

Why do logos appear on the left on the overwhelming majority of websites?

The title really says it all. I mean, is there a particular reasons for which logos have to appear at the upper-left corner and not, say, in the upper-centre? Example: all Stack Exchange sites, ...
5
votes
2answers
2k views

Are these logos too similar?

Hi there after finishing the logo for a sports clothing brand I thought it was too similar to something and I went looking and found this USAF logo, what do you think? The Bulldozer logo is meant to ...
5
votes
2answers
595 views

What font is used on Geographic Information Systems.SE?

What's the font name used in the Geographic Information Systems.SE logo?
5
votes
1answer
1k views

What font does Super Skeleton use for its logo?

Can you tell me which font is used for the logo of this web site? How can I create my logo using the same font and same pattern? What 's the font used for the capital text?
5
votes
5answers
24k views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
5
votes
2answers
485 views

What should be taken into consideration when designing a logo?

This is my first try designing a logo. Firstly, I do not like the geometry, it seems like it's out of shape a little bit. Also, whenever I try to scale, everything just collapses. Can anybody inspect ...
5
votes
5answers
389 views

Critique: How can I improve this realistic icon?

Programmer here, working on an app by myself. I think I'm slowly improving with my images each month, but I've never taken a course in graphics design, so there are elements of professionalism that ...
5
votes
2answers
3k views

When I create an arrow in Sketch and enlarge it, the tail bursts out of the arrow

I've been creating an arrow in Sketch and whenever I adjust the Size property of the border, it decides to burst out the side of the < part of the arrow. Is there anyway to fix this, or am I ...
5
votes
2answers
1k views

How do I make logos look good at small sizes?

I've made my first logo in Fireworks) and it looks ok at full size but when scaled down it looks pretty bad. Is it common for designers to make separate versions for smaller sizes?
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votes
4answers
535 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...
5
votes
4answers
953 views

Can a logo have two symbols?

I’ve just made this logo for a client. I hit on the idea of making the dd of “saddle” a bicycle. But the client also liked the mock up of the saddle with call out sign (to the right of Swag). Now the ...
5
votes
2answers
793 views

Why do most logos 'move' from left to right?

I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc). And realized, that logos, where 'movement' is from left to right look ...
5
votes
3answers
414 views

Logo design - image beneath text - can it work?

I am hacking together a temporary logo for my software startup company. I have a good single-word communicative name and geometrically shaped logo. To me, the two look best when text is positioned ...
5
votes
6answers
1k views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
1answer
113 views

What system do you use to name your logos?

I'm in a corporate marketing department that has LOADS of logos for our main brand and all of our sub brands, departments, divisions, etc. The logos are typically the family name and the sub division ...
5
votes
2answers
1k views

Recreating bloated/blurred text in Tate Modern logo in Photoshop

I am trying to recreate the effect demonstrated on the logo for the Tate galleries in the UK with Photoshop. Here are some of the logo variants: Using quick masking I can emulate the gradient ...
5
votes
3answers
1k views

Best way to create a shadow (depth) effect in Illustrator?

I'm working on a logo and trying to give the logo shape a 3D'ish depth effect. Here is what I currently have: Regular size: Larger size: The way I'm currently achieving this effect is by creating ...
5
votes
3answers
9k views

Photoshop Layer -> SVG [duplicate]

I've got PSD file with vector logo (smart object). I need to save it as SVG for website use. I don't see such option directly in Photoshop though. Can anyone shed some light on the process? Is it ...
5
votes
2answers
3k views

Color filling the interior region of a traced bitmap

I have got a very simple logo in jpg format. The logo is mostly text, think something like "ABC inc." with a very simple styilized shape which merges A, B and C preceding the text. Only two "pure" ...
5
votes
2answers
114 views

How to check if my logo is a duplicate of another logo?

As the title asks, how can I check to see if my logo is a duplicate of another logo? Even though I didn't use another logo as a direct example to design my logo, I am worried that a logo similar to ...
4
votes
3answers
757 views

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

Something is amiss about this logo I've made for myself. I am a design student, and soon-to-be graduate. This logo will go on my business card and possibly other promo things in order to allow me to ...
4
votes
4answers
289 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
4
votes
3answers
799 views

Need help with logo design and its transparency

I have given money to a company to design a logo. The designer will be using Corel Draw, and he was saying that he will give me the cdr file. Now I am confused about how many files he should give me. ...
4
votes
6answers
1k views

How do you present a logo to a client? [closed]

I am newbie and would like guidance on How do you present the logo to a client visually in a professional way? What are the different ways of presenting a logo to a client? If there are links to ...
4
votes
3answers
3k views

Is it plagiarism if my logo looks similar to an existing one?

I'm designing a logo inspired by the MDN logo. My logo (inside the green zone) has nothing to do with the "dinosaur" logo of Mozilla. So the question is about the frame and the arrangement of the ...
4
votes
3answers
1k views

How to design sites with dark colours (red and black palette)

The graphic designer for my club created a red and black logo (major color is black highlighted with red). Everyone thinks it looks great, and I agree. The issue lies with designing the site. We've ...
4
votes
7answers
354 views

Critique: Looking For Honest Feedback On A Logo Sketch

A little intro: Graphic Design isn't really my thing and the last time I did design was back in 2007... until today that we need to brand our new wedding videography studio. Because of budget ...
4
votes
4answers
504 views

Critique Request: CAD drafting contractor logo

I think I have convinced a client to allow me to redesign this logo as part of redesigning his website: A few pertinent pieces of input from my client: He really likes the grid layout in the ...
4
votes
2answers
325 views

How do I get proportions of the sock in my logo right?

I am working on a logo for a sock business. My current result is: As you may notice the proportions of the abstracted sock are quite awful. Do you have an idea what I could do to make this better? ...
4
votes
4answers
25k views

My web logo looks pixelated after resizing

I am trying to resize my logo for the web but so far I have not been seeing the result that I want to. It was in a vector format first (AI) and then it was converted to PSD. I then used the image ...
4
votes
7answers
3k views

Which program to use for a 3D logo

I am starting to develop a logo, but I want to know the best medium to work with. The size of the logo should never have to exceed 500 x 500 pixels, so I'm not sure if that should be taken into ...
4
votes
3answers
3k views

How can I give a logo a sticker effect?

I'm new to graphic design and have started to use Adobe Illustrator. I was wondering if someone can tell me how to make the sticker pop up art like the Gowalla logo. Below is the logo that I'm ...
4
votes
2answers
926 views

Can I redesign a logo I created in Photoshop in illustrator?

I created a logo for my husbands business in Photoshop and he loves it! I understand that logos though need to be created in Illustrator in order to be resized with out loosing it's quality. Can I ...
4
votes
4answers
879 views

How to isolate the text from a bitmap logo?

I have been given a logo from a client that they want me to 'extract' or 'cut' the text out of and use just the text with a transparent background to fit with the design ethos of their marketing. ...
4
votes
5answers
313 views

Why is there so much emphasis on the text of a logo and not the catchyness of the logo itself?

Ok, so I have been looking at a lot of logos recently, all done by graphic designers. And in the majority of them, the only thing they have is a name or some "basic" text. I thought the idea behind a ...
4
votes
2answers
270 views

Logo feedback and advice on learning Adobe Illustrator…

I've only made a handful of logos in my life, so I'm interested in feedback. Here are the ones that I've come up with so far: http://www.solarcoordinates.com/SHomeTour/logo.html As for the final ...
4
votes
2answers
567 views

What is the Right Way to Ensure Design You Really Want?

When working with logo designer, what is the correct model of communication in helping designer to envision what you want and improving chances of delivering what you have in mind? Do I "direct" ...