Questions about corporate design, visual identify and/or branding. Use this tag if your question involves a logo in some way.

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5
votes
4answers
831 views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
5
votes
1answer
184 views

What are some techniques in designing around a colorful logo?

I usually have to make websites based around logos that are very colorful (4-5 colors). Let's say the colors of the logo is similar to the logos of Chrome, eBay, Joomla, MSN. What are some of the ...
4
votes
5answers
369 views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
4
votes
3answers
591 views

Need help with logo design and its transparency

I have given money to a company to design a logo. The designer will be using Corel Draw, and he was saying that he will give me the cdr file. Now I am confused about how many files he should give me. ...
4
votes
3answers
587 views

How to design sites with dark colours (red and black palette)

The graphic designer for my club created a red and black logo (major color is black highlighted with red). Everyone thinks it looks great, and I agree. The issue lies with designing the site. We've ...
4
votes
7answers
2k views

Which program to use for a 3D logo

I am starting to develop a logo, but I want to know the best medium to work with. The size of the logo should never have to exceed 500 x 500 pixels, so I'm not sure if that should be taken into ...
4
votes
4answers
167 views

Critique: How can I improve this realistic icon?

Programmer here, working on an app by myself. I think I'm slowly improving with my images each month, but I've never taken a course in graphics design, so there are elements of professionalism that ...
4
votes
2answers
190 views

How do I get proportions of the sock in my logo right?

I am working on a logo for a sock business. My current result is: As you may notice the proportions of the abstracted sock are quite awful. Do you have an idea what I could do to make this better? ...
4
votes
5answers
249 views

Why is there so much emphasis on the text of a logo and not the catchyness of the logo itself?

Ok, so I have been looking at a lot of logos recently, all done by graphic designers. And in the majority of them, the only thing they have is a name or some "basic" text. I thought the idea behind a ...
4
votes
2answers
219 views

Logo feedback and advice on learning Adobe Illustrator…

I've only made a handful of logos in my life, so I'm interested in feedback. Here are the ones that I've come up with so far: http://www.solarcoordinates.com/SHomeTour/logo.html As for the final ...
4
votes
4answers
8k views

My web logo looks pixelated after resizing

I am trying to resize my logo for the web but so far I have not been seeing the result that I want to. It was in a vector format first (AI) and then it was converted to PSD. I then used the image ...
4
votes
2answers
722 views

Color filling the interior region of a traced bitmap

I have got a very simple logo in jpg format. The logo is mostly text, think something like "ABC inc." with a very simple styilized shape which merges A, B and C preceding the text. Only two "pure" ...
4
votes
3answers
1k views

How to Create Pixel Based Text Logo?

I want to write 'SBS' in Pixel Art Style SBS is a Software House, so that's why I want to make something that is related to computers or technology etc. like this or like this I want to see ...
4
votes
3answers
588 views

Vectors: How do you deal with background 'spill' on overlapping edges?

When covering one vector shape with another; if the edges overlap, the background shape's color is used as a (distasteful looking) pseudo-anti-alias effect on the foreground shape's edge, instead of ...
4
votes
2answers
275 views

How do I mix both uppercase and lowercase in Illustrator

I'm trying to mix both uppercase and lowercase of a font together for a logo, but increasing the lowercase font to match makes the font weight a bit bigger so it looks messed up. Is there a simple way ...
3
votes
4answers
206 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
3
votes
4answers
406 views

Why was my experience with a logo contest so miserable?

I'm starting out as a freelance designer (and no job experience at any company before) and I decided to join "contests" held by freelancer.com's users. I've joined several of them already and I can ...
3
votes
2answers
364 views

What should be taken into consideration when designing a logo?

This is my first try designing a logo. Firstly, I do not like the geometry, it seems like it's out of shape a little bit. Also, whenever I try to scale, everything just collapses. Can anybody inspect ...
3
votes
3answers
661 views

How to replicate this die-cast metallic effect?

I'm trying to reproduce this customer's logo which they made years ago. I supposed to reproduce it in Photoshop but I can't get the effect right. Any help/advice would be greatly appreciated.
3
votes
4answers
448 views

What font does Great Lakes Motorcoach use for their logo?

I'm looking to find this unique font in this logo: I can't seem to find it anywhere since most of the letters are unique. I've tried uploading it to the first 5 links on Google for "find font by ...
3
votes
4answers
191 views

How to isolate the text from a bitmap logo?

I have been given a logo from a client that they want me to 'extract' or 'cut' the text out of and use just the text with a transparent background to fit with the design ethos of their marketing. ...
3
votes
3answers
235 views

How can I select a font for a specific market? (e.g. beauty products in Brazil?)

I am designing a brand for the Brazilian Market. It is focused mainly on beauty products for the mass. So the font I choose needs to be with some personality, not too fancy, not too simple. How can I ...
3
votes
4answers
132 views

Any books on actual how-to of logo design?

I have been stacking up on books for logo design and scouting dribbble fairly intensely. I read (and loved) David Airey's book Logo Design Love, but what I am really looking for at this stage is a ...
3
votes
3answers
348 views

Logo design legality question, Can I use another company's logo in my own?

I am a graphic designer hoping for some legal advice. A client of mine owns a small company that makes equipment repairs solely for a larger equipment manufacturer. My client’s company name also ...
3
votes
1answer
86 views

Name for this Symbol

Does anyone know anything about this symbol? A name or meaning? Something religious? I took the picture of the symbol in Hohensalzburg Castle in Austria. I can not find anything about it. I'm mainly ...
3
votes
2answers
493 views

Can I use OS fonts in logos?

When I design a logo, can I use a font that was included in my OS? That I downloaded for free? I'm perhaps less concerned with wordmarks than with other types of logos.
3
votes
2answers
268 views

Can a co-founder/client claim ownership of designs if IP wasn't specifically signed over?

I have never done this before so bear with me. I am a Graphic Designer who started a business 3 years ago with a woman. We created and designed the whole 'program' together. Since the inception of ...
3
votes
2answers
210 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
3
votes
1answer
192 views

What is the shape of curved text in a typical logo?

I'd like to know what type of path the curved text commonly seen in logos takes. For example, consider the following logos (all pulled of a recent Google search): Part of each logo is curved. In ...
3
votes
2answers
114 views

Should a logo for an organization be presented together with the name of the organisation?

Take a look at, for example. apple.com and nike.com. These are two extremely sucessful companies that on their webpages displays their logos but no necessarily their name. That is, when going to ...
3
votes
2answers
172 views

client logo - large dropshadow and awkward angle - looks terrible on any media, any guidance?

I am reluctant to post the actual logo for risk of repercussions, but I have taken away any identifiable features, leaving the "problem" parts. Here is the logo on a white background: It looks ...
3
votes
1answer
84 views

Should I seek explicit permission to place a logo into an image sprite with other logos?

I'm currently trying to get permission to place various clients logos on a website, should I also ask for permission to place their logos into a image sprite together with other logos? My reasons for ...
3
votes
3answers
336 views

Are flat icon and logo design considered inside the same set of skills?

Currently, I'm looking for designer to help me in designing some flat icons, with such style (flat, minimalist, simple, clean, like these ones). Sometimes, I came across some amazing logo works by ...
3
votes
2answers
378 views

Paper specks/mockup design?

What I'm trying to achieve is here: The Volcano by Yoga Perdana Not the logo itself but the mockup that's used. The paper kind of look with the tiny white specs and scratches here and there. It ...
3
votes
1answer
288 views

How to create a spiral logo or shape in adobe illustrator

This shape was created using Adobe Illustrator.: How can I recreate it?
3
votes
3answers
81 views

Racially Sensitive Icons

This could a very broad question, so bear with it. I was going through an article about Cleveland Indians and realized that the Logo for the team is racially insensitive. What is the general view in ...
3
votes
1answer
139 views

Keep minium distance of 1px when resizing logo

I am currently doing some work for one of my sites, for which among other things I am designing a logo. The logo partly consists of a few squares, which are aligned directly next to each other and ...
3
votes
3answers
556 views

Pointillism? Mosaic? Vector Bokeh? [duplicate]

Is there a name for this effect and what would be the best way to achieve it in Photoshop or Illustrator in terms of filling a different vector shape with a similar distribution of rainbow circles? ...
3
votes
3answers
588 views

How to construct logos/letterforms with circles?

I've always wondered how to create these kind of logos - based on circles and a grid: How do I connect the circles in the 'U' here and clean up the paths afterwards? The connection could be done ...
3
votes
0answers
167 views

How can I make crisp icons for Windows Store apps?

I'm pretty new to making graphics for a specific platform but not to graphic design in general. I have a logo I made using Illustrator and had scaled it accordingly by using the Save to Web feature ...
3
votes
3answers
2k views

Export SVG function in Fireworks only creates outline

There's a pretty big problem I'm having with Aaron Bealle's Export to SVG script in Fireworks: So I have a path in Fireworks that I created from a marquee selection (which came from the magic wand, ...
3
votes
2answers
151 views

Should Logotype Be Considered Part of the Heading Hierarchy?

I'm in the process of an identity design for an online magazine and I've come up with what I feel is appropriate logotype, and a heading/body copy pair that I also think work well. But when treating ...
2
votes
3answers
638 views

Is it plagiarism if my logo looks similar to an existing one?

I'm designing a logo and it looks like this: What is the first thing that comes to your mind? It is inspired by the MDN logo. My logo (inside the green zone) has nothing to do with the ...
2
votes
2answers
176 views

Creating a logo for a PDF application, which symbol should I use?

I'm developing a Mac PDF application and I'm at the tedious step to study a proper fancy logo. Is it ok to use the well known Adobe symbol of PDF inside my logo? Do you know another symbol that is ...
2
votes
4answers
258 views

How to convey the idea of an “API” as an icon?

I've been assigned to design an icon (or logo) for our API (Application Programming Interface). In programming, an API allows programmers/developers to access, or "hook into" functionality located on ...
2
votes
2answers
3k views

What font is used in the Best Western Hotels logo?

I'm interested in making a joke t-shirt for a friend that changes the text on the "Best Western" logo. Does anyone know what font that is (pictured below), or what font most closely simulates it? ...
2
votes
4answers
6k views

Creating a custom grid for a logo in Illustrator

I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov. I found out how to create a tangent to a circle ...
2
votes
2answers
181 views

What licensing requirements are there for the use of fonts in logos?

Imagine a logo that uses only a few characters from a font… or more exactly, the vector outlines of a few characters (between 2 and 4) from a font. What are the licensing requirements for commercial ...
2
votes
1answer
106 views

Font in Bristol west Insurance logo

What is the font in Bristol West Insurance Logo? Thanks in advance!
2
votes
2answers
434 views

When I create an arrow in Sketch and enlarge it, the tail bursts out of the arrow

I've been creating an arrow in Sketch and whenever I adjust the Size property of the border, it decides to burst out the side of the < part of the arrow. Is there anyway to fix this, or am I ...