Questions about symbols or marks as used for corporate identification, identity, and branding.

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6
votes
5answers
437 views

Can you read this logo as “D” in negative space?

I'm doing a project and I need a logo to represent directory. I would like to get some feedback. Does my icon deliver the message?
6
votes
5answers
8k views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
6
votes
4answers
16k views

How to ensure scalability of logo design?

How can I make my logo suitable for all purposes, from webpages to very large printed banners? I currently use use Photoshop.
6
votes
5answers
667 views

How you can rework logo to fit favicon of browser - 16x16px?

Let's say, I have a logo of website, with size 120x50px. Favicon should be 16x16px to be supported by major browsers. How it is possible to rework some image, making it smaller nearly in 10 times, ...
6
votes
4answers
60k views

How to add a DOUBLE outline to a text or a shape in Adobe Illustrator ?

I am creating a logo and I would like to put a double outline on it, do you know any clever way to do it ?
6
votes
4answers
1k views

Critique: logo design for an engineering company that makes machinery

I'm designing a logo for a new company that will build plastic manufacturing machinery - a fairly small-sized low-tech industry where stability, solid engineering, and even country of manufacturer is ...
6
votes
5answers
4k views

Can logos be made just by using a font rather than creating a logo image?

Most people make logo by creating an image for it. I don't want that since I don't know Photoshop and I may make it ugly. Can logos be made just by using a font rather than creating a logo image?
6
votes
5answers
1k views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
6
votes
4answers
55k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
6
votes
3answers
11k views

How to make a logo single-colored?

I'm trying to convert a bunch of company logos to one single color (not just black and white). It's for a website I'm working on, for the "We support those products" type of thing. Here's what I'm ...
6
votes
4answers
890 views

Avoid cropping “transparent” areas when using logo

We have the following logo for a project at my school: (PDF: http://dl.dropbox.com/u/13934366/M2/Grafiska/Logotyp/M2.pdf) Now, as you can see, it has a descending triangle to make it look like a ...
6
votes
1answer
7k views

Illustrator EPS File To PNG Web Logo - Print Quality

I have been provided a typographic logo in an EPS format and I am creating a PNG with it (File | Save For Web & Devices) to be used on a web site. One of the pages on the web site is a "print ...
6
votes
4answers
304 views

Logo critique for Hooch & Co

Looking for feedback on logo lockups. Concept: Logo for bar concept in Austin Texas that will appeal to a causal, hipster, young urban crowd. Rooftop patio with yard games such as corn hole, washers, ...
6
votes
3answers
138 views

Any ideas for “Adults 50+”

I need to create a logo for "Adults 50+" program. This is sort of a general activity club/program for folks over 50 years old. Logo needs to reflect an active life style of adults, rather than them ...
6
votes
4answers
3k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
6
votes
1answer
288 views

What are some techniques in designing around a colorful logo?

I usually have to make websites based around logos that are very colorful (4-5 colors). Let's say the colors of the logo is similar to the logos of Chrome, eBay, Joomla, MSN. What are some of the ...
5
votes
2answers
1k views

Can I make changes to the Facebook 'f' square logo like removing the background?

The Facebook Do's and Don'ts say that I'm not allowed to modify the logo. I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
5
votes
2answers
861 views

Wordmark or brandmark logos - Which are more effective?

Are wordmark logos more effective, or brandmark logos? We see companies like Coca-Cola or Google who are doing fine with very effective wordmark logos, while companies like Apple rely quite a lot on ...
5
votes
2answers
5k views

Why do logos appear on the left on the overwhelming majority of websites?

The title really says it all. I mean, is there a particular reasons for which logos have to appear at the upper-left corner and not, say, in the upper-centre? Example: all Stack Exchange sites, ...
5
votes
2answers
2k views

Are these logos too similar?

Hi there after finishing the logo for a sports clothing brand I thought it was too similar to something and I went looking and found this USAF logo, what do you think? The Bulldozer logo is meant to ...
5
votes
4answers
32k views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
5
votes
2answers
606 views

What font is used on Geographic Information Systems.SE?

What's the font name used in the Geographic Information Systems.SE logo?
5
votes
1answer
1k views

What font does Super Skeleton use for its logo?

Can you tell me which font is used for the logo of this web site? How can I create my logo using the same font and same pattern? What 's the font used for the capital text?
5
votes
2answers
504 views

What should be taken into consideration when designing a logo?

This is my first try designing a logo. Firstly, I do not like the geometry, it seems like it's out of shape a little bit. Also, whenever I try to scale, everything just collapses. Can anybody inspect ...
5
votes
5answers
398 views

Critique: How can I improve this realistic icon?

Programmer here, working on an app by myself. I think I'm slowly improving with my images each month, but I've never taken a course in graphics design, so there are elements of professionalism that ...
5
votes
2answers
1k views

How do I make logos look good at small sizes?

I've made my first logo in Fireworks) and it looks ok at full size but when scaled down it looks pretty bad. Is it common for designers to make separate versions for smaller sizes?
5
votes
4answers
554 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...
5
votes
4answers
969 views

Can a logo have two symbols?

I’ve just made this logo for a client. I hit on the idea of making the dd of “saddle” a bicycle. But the client also liked the mock up of the saddle with call out sign (to the right of Swag). Now the ...
5
votes
2answers
887 views

Why do most logos 'move' from left to right?

I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc). And realized, that logos, where 'movement' is from left to right look ...
5
votes
3answers
441 views

Logo design - image beneath text - can it work?

I am hacking together a temporary logo for my software startup company. I have a good single-word communicative name and geometrically shaped logo. To me, the two look best when text is positioned ...
5
votes
6answers
1k views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
3answers
951 views

Vectors: How do you deal with background 'spill' on overlapping edges?

When covering one vector shape with another; if the edges overlap, the background shape's color is used as a (distasteful looking) pseudo-anti-alias effect on the foreground shape's edge, instead of ...
5
votes
1answer
114 views

What system do you use to name your logos?

I'm in a corporate marketing department that has LOADS of logos for our main brand and all of our sub brands, departments, divisions, etc. The logos are typically the family name and the sub division ...
5
votes
2answers
1k views

Recreating bloated/blurred text in Tate Modern logo in Photoshop

I am trying to recreate the effect demonstrated on the logo for the Tate galleries in the UK with Photoshop. Here are some of the logo variants: Using quick masking I can emulate the gradient ...
5
votes
3answers
1k views

Best way to create a shadow (depth) effect in Illustrator?

I'm working on a logo and trying to give the logo shape a 3D'ish depth effect. Here is what I currently have: Regular size: Larger size: The way I'm currently achieving this effect is by creating ...
5
votes
3answers
11k views

Photoshop Layer -> SVG [duplicate]

I've got PSD file with vector logo (smart object). I need to save it as SVG for website use. I don't see such option directly in Photoshop though. Can anyone shed some light on the process? Is it ...
5
votes
2answers
3k views

Color filling the interior region of a traced bitmap

I have got a very simple logo in jpg format. The logo is mostly text, think something like "ABC inc." with a very simple styilized shape which merges A, B and C preceding the text. Only two "pure" ...
5
votes
2answers
158 views

How to check if my logo is a duplicate of another logo?

As the title asks, how can I check to see if my logo is a duplicate of another logo? Even though I didn't use another logo as a direct example to design my logo, I am worried that a logo similar to ...
4
votes
3answers
819 views

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

Something is amiss about this logo I've made for myself. I am a design student, and soon-to-be graduate. This logo will go on my business card and possibly other promo things in order to allow me to ...
4
votes
4answers
302 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
4
votes
2answers
150 views

How do you indicate visually that a shower is for women?

When you see toilet signs, they look more or less like this: It is clear who can enter either of them. Now, say you are designing the signs for showers and you want to distinguish between the ones ...
4
votes
3answers
824 views

Need help with logo design and its transparency

I have given money to a company to design a logo. The designer will be using Corel Draw, and he was saying that he will give me the cdr file. Now I am confused about how many files he should give me. ...
4
votes
6answers
2k views

How do you present a logo to a client? [closed]

I am newbie and would like guidance on How do you present the logo to a client visually in a professional way? What are the different ways of presenting a logo to a client? If there are links to ...
4
votes
3answers
4k views

Is it plagiarism if my logo looks similar to an existing one?

I'm designing a logo inspired by the MDN logo. My logo (inside the green zone) has nothing to do with the "dinosaur" logo of Mozilla. So the question is about the frame and the arrangement of the ...
4
votes
3answers
1k views

How to design sites with dark colours (red and black palette)

The graphic designer for my club created a red and black logo (major color is black highlighted with red). Everyone thinks it looks great, and I agree. The issue lies with designing the site. We've ...
4
votes
3answers
4k views

How can I give a logo a sticker effect?

I'm new to graphic design and have started to use Adobe Illustrator. I was wondering if someone can tell me how to make the sticker pop up art like the Gowalla logo. Below is the logo that I'm ...
4
votes
7answers
381 views

Critique: Looking For Honest Feedback On A Logo Sketch

A little intro: Graphic Design isn't really my thing and the last time I did design was back in 2007... until today that we need to brand our new wedding videography studio. Because of budget ...
4
votes
7answers
4k views

Which program to use for a 3D logo

I am starting to develop a logo, but I want to know the best medium to work with. The size of the logo should never have to exceed 500 x 500 pixels, so I'm not sure if that should be taken into ...
4
votes
4answers
534 views

Critique Request: CAD drafting contractor logo

I think I have convinced a client to allow me to redesign this logo as part of redesigning his website: A few pertinent pieces of input from my client: He really likes the grid layout in the ...
4
votes
2answers
341 views

How do I get proportions of the sock in my logo right?

I am working on a logo for a sock business. My current result is: As you may notice the proportions of the abstracted sock are quite awful. Do you have an idea what I could do to make this better? ...