Questions about corporate design, visual identify and/or branding. Use this tag if your question involves a logo in some way.

learn more… | top users | synonyms

5
votes
1answer
1k views

What font does Super Skeleton use for its logo?

Can you tell me which font is used for the logo of this web site? How can I create my logo using the same font and same pattern? What 's the font used for the capital text?
5
votes
5answers
2k views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
5
votes
5answers
387 views

How you can rework logo to fit favicon of browser - 16x16px?

Let's say, I have a logo of website, with size 120x50px. Favicon should be 16x16px to be supported by major browsers. How it is possible to rework some image, making it smaller nearly in 10 times, ...
5
votes
4answers
317 views

Critique: How can I improve this realistic icon?

Programmer here, working on an app by myself. I think I'm slowly improving with my images each month, but I've never taken a course in graphics design, so there are elements of professionalism that ...
5
votes
5answers
2k views

Can logos be made just by using a font rather than creating a logo image?

Most people make logo by creating an image for it. I don't want that since I don't know Photoshop and I may make it ugly. Can logos be made just by using a font rather than creating a logo image?
5
votes
2answers
1k views

How do I make logos look good at small sizes?

I've made my first logo in Fireworks) and it looks ok at full size but when scaled down it looks pretty bad. Is it common for designers to make separate versions for smaller sizes?
5
votes
4answers
482 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...
5
votes
2answers
499 views

Why do most logos 'move' from left to right?

I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc). And realized, that logos, where 'movement' is from left to right look ...
5
votes
4answers
870 views

Can a logo have two symbols?

I’ve just made this logo for a client. I hit on the idea of making the dd of “saddle” a bicycle. But the client also liked the mock up of the saddle with call out sign (to the right of Swag). Now the ...
5
votes
3answers
330 views

Logo design - image beneath text - can it work?

I am hacking together a temporary logo for my software startup company. I have a good single-word communicative name and geometrically shaped logo. To me, the two look best when text is positioned ...
5
votes
4answers
29k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
5
votes
6answers
810 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
2answers
742 views

Recreating bloated/blurred text in Tate Modern logo in Photoshop

I am trying to recreate the effect demonstrated on the logo for the Tate galleries in the UK with Photoshop. Here are some of the logo variants: Using quick masking I can emulate the gradient ...
5
votes
2answers
1k views

Color filling the interior region of a traced bitmap

I have got a very simple logo in jpg format. The logo is mostly text, think something like "ABC inc." with a very simple styilized shape which merges A, B and C preceding the text. Only two "pure" ...
5
votes
3answers
1k views

Best way to create a shadow (depth) effect in Illustrator?

I'm working on a logo and trying to give the logo shape a 3D'ish depth effect. Here is what I currently have: Regular size: Larger size: The way I'm currently achieving this effect is by creating ...
5
votes
3answers
5k views

Photoshop Layer -> SVG [duplicate]

I've got PSD file with vector logo (smart object). I need to save it as SVG for website use. I don't see such option directly in Photoshop though. Can anyone shed some light on the process? Is it ...
5
votes
4answers
1k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
5
votes
1answer
211 views

What are some techniques in designing around a colorful logo?

I usually have to make websites based around logos that are very colorful (4-5 colors). Let's say the colors of the logo is similar to the logos of Chrome, eBay, Joomla, MSN. What are some of the ...
4
votes
5answers
3k views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
4
votes
2answers
412 views

What should be taken into consideration when designing a logo?

This is my first try designing a logo. Firstly, I do not like the geometry, it seems like it's out of shape a little bit. Also, whenever I try to scale, everything just collapses. Can anybody inspect ...
4
votes
3answers
669 views

Need help with logo design and its transparency

I have given money to a company to design a logo. The designer will be using Corel Draw, and he was saying that he will give me the cdr file. Now I am confused about how many files he should give me. ...
4
votes
3answers
682 views

How to design sites with dark colours (red and black palette)

The graphic designer for my club created a red and black logo (major color is black highlighted with red). Everyone thinks it looks great, and I agree. The issue lies with designing the site. We've ...
4
votes
7answers
241 views

Critique: Looking For Honest Feedback On A Logo Sketch

A little intro: Graphic Design isn't really my thing and the last time I did design was back in 2007... until today that we need to brand our new wedding videography studio. Because of budget ...
4
votes
2answers
235 views

How do I get proportions of the sock in my logo right?

I am working on a logo for a sock business. My current result is: As you may notice the proportions of the abstracted sock are quite awful. Do you have an idea what I could do to make this better? ...
4
votes
7answers
2k views

Which program to use for a 3D logo

I am starting to develop a logo, but I want to know the best medium to work with. The size of the logo should never have to exceed 500 x 500 pixels, so I'm not sure if that should be taken into ...
4
votes
2answers
496 views

Can I redesign a logo I created in Photoshop in illustrator?

I created a logo for my husbands business in Photoshop and he loves it! I understand that logos though need to be created in Illustrator in order to be resized with out loosing it's quality. Can I ...
4
votes
5answers
272 views

Why is there so much emphasis on the text of a logo and not the catchyness of the logo itself?

Ok, so I have been looking at a lot of logos recently, all done by graphic designers. And in the majority of them, the only thing they have is a name or some "basic" text. I thought the idea behind a ...
4
votes
4answers
12k views

My web logo looks pixelated after resizing

I am trying to resize my logo for the web but so far I have not been seeing the result that I want to. It was in a vector format first (AI) and then it was converted to PSD. I then used the image ...
4
votes
2answers
238 views

Logo feedback and advice on learning Adobe Illustrator…

I've only made a handful of logos in my life, so I'm interested in feedback. Here are the ones that I've come up with so far: http://www.solarcoordinates.com/SHomeTour/logo.html As for the final ...
4
votes
3answers
707 views

Vectors: How do you deal with background 'spill' on overlapping edges?

When covering one vector shape with another; if the edges overlap, the background shape's color is used as a (distasteful looking) pseudo-anti-alias effect on the foreground shape's edge, instead of ...
4
votes
1answer
212 views

Submitting logo to Github project

I want to give a logo to an open-source Github project. I can use git, but I don't know the etiquette of pushing stuff. Especially if it's not code. Also, what licenses are possible? Where can I give ...
4
votes
3answers
2k views

How to Create Pixel Based Text Logo?

I want to write 'SBS' in Pixel Art Style SBS is a Software House, so that's why I want to make something that is related to computers or technology etc. like this or like this I want to see ...
4
votes
2answers
316 views

How do I mix both uppercase and lowercase in Illustrator

I'm trying to mix both uppercase and lowercase of a font together for a logo, but increasing the lowercase font to match makes the font weight a bit bigger so it looks messed up. Is there a simple way ...
4
votes
2answers
78 views

Critique: music and graphics company logo

This is the logo I designed for my Music and Graphics Productions Company, http://www.psychoproductions.net. Can you please review, and provide feedback. Is this logo well branded for the type of ...
4
votes
2answers
96 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
4
votes
1answer
381 views

How can I make crisp icons for Windows Store apps?

I'm pretty new to making graphics for a specific platform but not to graphic design in general. I have a logo I made using Illustrator and had scaled it accordingly by using the Save to Web feature ...
3
votes
4answers
230 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
3
votes
4answers
567 views

Critique Request: Very Generalized Catering Logo

Update: First Try: I used the advice here and went back to the drawing board, wracking my brain for some creativity with this name and developed: A "C" icon representing (hopefully) a borderline ...
3
votes
3answers
754 views

How to replicate this die-cast metallic effect?

I'm trying to reproduce this customer's logo which they made years ago. I supposed to reproduce it in Photoshop but I can't get the effect right. Any help/advice would be greatly appreciated.
3
votes
3answers
192 views

Critique: Musically Inspired Brand Identity Design for a Freelancing Home Studio Music Producer

My name is Kaitav Sapre and I am an independent home studio music producer. I am having a new logo designed for myself, but I am unsure about the type of logo I should consider getting designed, and ...
3
votes
4answers
469 views

What font does Great Lakes Motorcoach use for their logo?

I'm looking to find this unique font in this logo: I can't seem to find it anywhere since most of the letters are unique. I've tried uploading it to the first 5 links on Google for "find font by ...
3
votes
2answers
1k views

When I create an arrow in Sketch and enlarge it, the tail bursts out of the arrow

I've been creating an arrow in Sketch and whenever I adjust the Size property of the border, it decides to burst out the side of the < part of the arrow. Is there anyway to fix this, or am I ...
3
votes
4answers
325 views

How to isolate the text from a bitmap logo?

I have been given a logo from a client that they want me to 'extract' or 'cut' the text out of and use just the text with a transparent background to fit with the design ethos of their marketing. ...
3
votes
3answers
269 views

How can I select a font for a specific market? (e.g. beauty products in Brazil?)

I am designing a brand for the Brazilian Market. It is focused mainly on beauty products for the mass. So the font I choose needs to be with some personality, not too fancy, not too simple. How can I ...
3
votes
4answers
246 views

Any books on actual how-to of logo design?

I have been stacking up on books for logo design and scouting dribbble fairly intensely. I read (and loved) David Airey's book Logo Design Love, but what I am really looking for at this stage is a ...
3
votes
2answers
373 views

Can a co-founder/client claim ownership of designs if IP wasn't specifically signed over?

I have never done this before so bear with me. I am a Graphic Designer who started a business 3 years ago with a woman. We created and designed the whole 'program' together. Since the inception of ...
3
votes
3answers
752 views

Logo design legality question, Can I use another company's logo in my own?

I am a graphic designer hoping for some legal advice. A client of mine owns a small company that makes equipment repairs solely for a larger equipment manufacturer. My client’s company name also ...
3
votes
2answers
958 views

Saving Illustrator logo for common to use formats

I've got pretty simple problem. I've created logo in 3 variations on 3 A4 format artboards. I want to crop them, to get rid of loads of white space around logo, and secondly i'd like to save it with ...
3
votes
1answer
99 views

Name for this Symbol

Does anyone know anything about this symbol? A name or meaning? Something religious? I took the picture of the symbol in Hohensalzburg Castle in Austria. I can not find anything about it. I'm mainly ...
3
votes
2answers
509 views

Can I use OS fonts in logos?

When I design a logo, can I use a font that was included in my OS? That I downloaded for free? I'm perhaps less concerned with wordmarks than with other types of logos.