Questions about symbols or marks as used for corporate identification, identity, and branding.

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5
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6answers
1k views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
3answers
1k views

Vectors: How do you deal with background 'spill' on overlapping edges?

When covering one vector shape with another; if the edges overlap, the background shape's color is used as a (distasteful looking) pseudo-anti-alias effect on the foreground shape's edge, instead of ...
5
votes
3answers
2k views

Best way to create a shadow (depth) effect in Illustrator?

I'm working on a logo and trying to give the logo shape a 3D'ish depth effect. Here is what I currently have: Regular size: Larger size: The way I'm currently achieving this effect is by creating ...
5
votes
1answer
212 views

Is it legal to display third-party logos as part of “As featured in” on sites/printed ads without their consent?

Have seen more companies include logos of media outlets on their site/printed marketing material as part of the "As featured in" section. Is it legal to do this without the companies' consent ...
5
votes
2answers
575 views

Where should you use a monogram?

I am making a logo and it's associated monogram for my college section and I am wondering in what situations a monogram should be used ? My biggest concern about the monogram is that contrary to ...
5
votes
1answer
124 views

What system do you use to name your logos?

I'm in a corporate marketing department that has LOADS of logos for our main brand and all of our sub brands, departments, divisions, etc. The logos are typically the family name and the sub division ...
5
votes
2answers
2k views

Recreating bloated/blurred text in Tate Modern logo in Photoshop

I am trying to recreate the effect demonstrated on the logo for the Tate galleries in the UK with Photoshop. Here are some of the logo variants: Using quick masking I can emulate the gradient ...
5
votes
2answers
5k views

Color filling the interior region of a traced bitmap

I have got a very simple logo in jpg format. The logo is mostly text, think something like "ABC inc." with a very simple styilized shape which merges A, B and C preceding the text. Only two "pure" ...
5
votes
2answers
306 views

what are the other tools available for editing eps files other than Illustrator?

I made a vector logo using Illustrator cs6 in my office, but when I returned back to my home to work on it on Inkscape, it shows nothing, showing the error-- the file is not supported! to solve this ...
5
votes
4answers
170 views

Logo with multiplied transparency blending option won't show up on black - Illustrator

I'm running into a very frustrating issue. I have a logo element that the client specifically asked for: a hand-painted circle. So I painted the circle, scanned it, did an image trace to vectorize it, ...
5
votes
1answer
111 views

Logo for social martial arts project

everybody. I need tips on a new logo I'm making for a social martial arts project. I'm not a designer, so could you give me tips on how I can make it look better? I'm going for a flat design. ...
5
votes
2answers
208 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
5
votes
3answers
10k views

Is there a name for logos with four letters in the quadrants of an X?

I'm trying to do some research into these types of logos but I can't find anything of use on Google using the buzzwords - 'Cross logo', 'X logo', 'X with text around logo'. Is there a certain name for ...
4
votes
3answers
952 views

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

Something is amiss about this logo I've made for myself. I am a design student, and soon-to-be graduate. This logo will go on my business card and possibly other promo things in order to allow me to ...
4
votes
4answers
332 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
4
votes
2answers
208 views

How do you indicate visually that a shower is for women?

When you see toilet signs, they look more or less like this: It is clear who can enter either of them. Now, say you are designing the signs for showers and you want to distinguish between the ones ...
4
votes
6answers
4k views

How do you present a logo to a client? [closed]

I am newbie and would like guidance on How do you present the logo to a client visually in a professional way? What are the different ways of presenting a logo to a client? If there are links to ...
4
votes
3answers
957 views

Need help with logo design and its transparency

I have given money to a company to design a logo. The designer will be using Corel Draw, and he was saying that he will give me the cdr file. Now I am confused about how many files he should give me. ...
4
votes
3answers
3k views

How to design sites with dark colours (red and black palette)

The graphic designer for my club created a red and black logo (major color is black highlighted with red). Everyone thinks it looks great, and I agree. The issue lies with designing the site. We've ...
4
votes
3answers
4k views

How can I give a logo a sticker effect?

I'm new to graphic design and have started to use Adobe Illustrator. I was wondering if someone can tell me how to make the sticker pop up art like the Gowalla logo. Below is the logo that I'm ...
4
votes
7answers
479 views

Critique: Looking For Honest Feedback On A Logo Sketch

A little intro: Graphic Design isn't really my thing and the last time I did design was back in 2007... until today that we need to brand our new wedding videography studio. Because of budget ...
4
votes
7answers
5k views

Which program to use for a 3D logo

I am starting to develop a logo, but I want to know the best medium to work with. The size of the logo should never have to exceed 500 x 500 pixels, so I'm not sure if that should be taken into ...
4
votes
4answers
613 views

Critique Request: CAD drafting contractor logo

I think I have convinced a client to allow me to redesign this logo as part of redesigning his website: A few pertinent pieces of input from my client: He really likes the grid layout in the ...
4
votes
4answers
3k views

How to isolate the text from a bitmap logo?

I have been given a logo from a client that they want me to 'extract' or 'cut' the text out of and use just the text with a transparent background to fit with the design ethos of their marketing. ...
4
votes
2answers
456 views

How do I get proportions of the sock in my logo right?

I am working on a logo for a sock business. My current result is: As you may notice the proportions of the abstracted sock are quite awful. Do you have an idea what I could do to make this better? ...
4
votes
4answers
39k views

My web logo looks pixelated after resizing

I am trying to resize my logo for the web but so far I have not been seeing the result that I want to. It was in a vector format first (AI) and then it was converted to PSD. I then used the image ...
4
votes
2answers
1k views

Can I redesign a logo I created in Photoshop in illustrator?

I created a logo for my husbands business in Photoshop and he loves it! I understand that logos though need to be created in Illustrator in order to be resized with out loosing it's quality. Can I ...
4
votes
5answers
403 views

Why is there so much emphasis on the text of a logo and not the catchyness of the logo itself?

Ok, so I have been looking at a lot of logos recently, all done by graphic designers. And in the majority of them, the only thing they have is a name or some "basic" text. I thought the idea behind a ...
4
votes
2answers
81 views

Do logotype and lettering designers use programs like FontLab, Glyphs App and Robofont?

From what I've seen type-design-specific apps have tools far more superior for drawing letters than Illustrator. I'm wondering: Beside type designers, do logotype designers and lettering artists ...
4
votes
2answers
290 views

Logo feedback and advice on learning Adobe Illustrator…

I've only made a handful of logos in my life, so I'm interested in feedback. Here are the ones that I've come up with so far: http://www.solarcoordinates.com/SHomeTour/logo.html As for the final ...
4
votes
2answers
590 views

What is the right way to ensure design you really want?

When working with logo designer, what is the correct model of communication in helping designer to envision what you want and improving chances of delivering what I have in mind? Do I "direct" the ...
4
votes
4answers
367 views

Any books on actual how-to of logo design?

I have been stacking up on books for logo design and scouting dribbble fairly intensely. I read (and loved) David Airey's book Logo Design Love, but what I am really looking for at this stage is a ...
4
votes
4answers
1k views

How to find a good background color for a 2-color logo

I'm putting together a small flier for my company. I am adjusting a template that I purchased on the web to suit my needs. My logo has 2 colors: blue #263B79, which is the main one, and orange ...
4
votes
4answers
218 views

Critique request: logo for a health product

I designed this logo for a product called "Sahha", it uses music to relieve different ailments. The idea behind the logo is a hummingbird that resembles a sound control icon. I’d like to receive ...
4
votes
1answer
448 views

Submitting logo to Github project

I want to give a logo to an open-source Github project. I can use git, but I don't know the etiquette of pushing stuff. Especially if it's not code. Also, what licenses are possible? Where can I give ...
4
votes
3answers
3k views

How to Create Pixel Based Text Logo?

I want to write 'SBS' in Pixel Art Style SBS is a Software House, so that's why I want to make something that is related to computers or technology etc. like this or like this I want to see ...
4
votes
1answer
12k views

Need Guidance for Color Profile Settings in Illustrator

What is the best color profile to start with in Illustrator when designing a Logo that will be used for web and for print? Do you need to work on them in two different files, one with CMYK profile and ...
4
votes
2answers
112 views

Is company permission necessary for changing the color of a logo?

I am designing a series of landing pages for a company I work. There are a number of other company's logos included and the design would look much better if the logos were grayed out. From looking at ...
4
votes
2answers
312 views

Critique: Is my logo conveying what I want to communicate?

I'm working as a junior web designer. I want to redesign my portfolio, including that I'm also designing my logo. This is the first time I'm designing a logo. I learnt guidelines and I designed my ...
4
votes
2answers
373 views

Critique: How can I tie a logo into my website design at both mobile and desktop screen sizes?

I'm new to the graphic design section of SE, this being my first question here, but not new to graphic or web design. I am in the process of making a free website for a new local eSports bar. The ...
4
votes
2answers
719 views

How do I mix both uppercase and lowercase in Illustrator

I'm trying to mix both uppercase and lowercase of a font together for a logo, but increasing the lowercase font to match makes the font weight a bit bigger so it looks messed up. Is there a simple way ...
4
votes
2answers
158 views

Critique: music and graphics company logo

This is the logo I designed for my Music and Graphics Productions Company, http://www.psychoproductions.net. Can you please review, and provide feedback. Is this logo well branded for the type of ...
4
votes
1answer
104 views

Is Inkscape suitable for design (logo, branding) on the West?

I'm novice designer from Russia, already make a fistful of projects (logo, branding, etc). All my work I do in Inkscape, really love it - but in Russia nobody hear about *.svg, customers want *.ai, ...
4
votes
2answers
888 views

How can I make crisp icons for Windows Store apps?

I'm pretty new to making graphics for a specific platform but not to graphic design in general. I have a logo I made using Illustrator and had scaled it accordingly by using the Save to Web feature ...
4
votes
2answers
196 views

Should Logotype Be Considered Part of the Heading Hierarchy?

I'm in the process of an identity design for an online magazine and I've come up with what I feel is appropriate logotype, and a heading/body copy pair that I also think work well. But when treating ...
3
votes
3answers
2k views

How were the curls on this monogram done?

Sorry if this is a bad question. I've just finished an adobe illustrator course so my skills are extremely limited. I'd like to make a monogram but I'm not sure what the best process would be. (e.g. ...
3
votes
3answers
999 views

How to replicate this die-cast metallic effect?

I'm trying to reproduce this customer's logo which they made years ago. I supposed to reproduce it in Photoshop but I can't get the effect right. Any help/advice would be greatly appreciated.
3
votes
3answers
370 views

Critique: Musically Inspired Brand Identity Design for a Freelancing Home Studio Music Producer

My name is Kaitav Sapre and I am an independent home studio music producer. I am having a new logo designed for myself, but I am unsure about the type of logo I should consider getting designed, and ...
3
votes
4answers
519 views

What font does Great Lakes Motorcoach use for their logo?

I'm looking to find this unique font in this logo: I can't seem to find it anywhere since most of the letters are unique. I've tried uploading it to the first 5 links on Google for "find font by ...
3
votes
3answers
335 views

I have created the logo similar to existing. Is it plagiarism?

I have design a logo to my friends company and just now have found that similar one existing in real. I fell very bad for that, what should I do? Redesign or not? I have made all needed research in ...