Questions about symbols or marks as used for corporate identification, identity, and branding.

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3
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4answers
669 views

Critique logo for community consultancy

I created a logo for a community consultancy firm I might start. Design goals were: Subtly show community interaction, I modeled the dots to be a bit of a tree-structure, network map Monochrome, so ...
3
votes
3answers
550 views

How can I select a font for a specific market? (e.g. beauty products in Brazil?)

I am designing a brand for the Brazilian Market. It is focused mainly on beauty products for the mass. So the font I choose needs to be with some personality, not too fancy, not too simple. How can I ...
3
votes
1answer
2k views

logo with color gradient how to do this?

I would like to do the below color gradiant: Does anyone know how to approach this? I have searched but don't know the right way to name this effect. I'd prefer making this effect in Adobe ...
3
votes
3answers
127 views

Should a logo contain stock images?

My wife recently got a logo designed for her new business, by a professional branding company. It went through several stages of approval, getting the logo just right, however, when she went on to the ...
3
votes
2answers
416 views

What should I do if I find a logo very similar to my design?

I designed this "LUCENTICITY" logo 2 days ago. I swear it was my idea. I chose the design after many sketches. Today I was browsing the old featured logos on LogoPond and was shocked to come across ...
3
votes
2answers
777 views

Can a co-founder/client claim ownership of designs if IP wasn't specifically signed over?

I have never done this before so bear with me. I am a Graphic Designer who started a business 3 years ago with a woman. We created and designed the whole 'program' together. Since the inception of ...
3
votes
3answers
2k views

Logo design legality question, Can I use another company's logo in my own?

I am a graphic designer hoping for some legal advice. A client of mine owns a small company that makes equipment repairs solely for a larger equipment manufacturer. My client’s company name also ...
3
votes
2answers
4k views

Saving Illustrator logo for common to use formats

I've got pretty simple problem. I've created logo in 3 variations on 3 A4 format artboards. I want to crop them, to get rid of loads of white space around logo, and secondly i'd like to save it with ...
3
votes
1answer
237 views

Name for this Symbol

Does anyone know anything about this symbol? A name or meaning? Something religious? I took the picture of the symbol in Hohensalzburg Castle in Austria. I can not find anything about it. I'm mainly ...
3
votes
3answers
496 views

Are flat icon and logo design considered inside the same set of skills?

Currently, I'm looking for designer to help me in designing some flat icons, with such style (flat, minimalist, simple, clean, like these ones). Sometimes, I came across some amazing logo works by ...
3
votes
2answers
595 views

Can I use OS fonts in logos?

When I design a logo, can I use a font that was included in my OS? That I downloaded for free? I'm perhaps less concerned with wordmarks than with other types of logos.
3
votes
2answers
637 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
3
votes
1answer
456 views

What is the shape of curved text in a typical logo?

I'd like to know what type of path the curved text commonly seen in logos takes. For example, consider the following logos (all pulled of a recent Google search): Part of each logo is curved. In ...
3
votes
2answers
207 views

Should a logo for an organization be presented together with the name of the organisation?

Take a look at, for example. apple.com and nike.com. These are two extremely sucessful companies that on their webpages displays their logos but no necessarily their name. That is, when going to ...
3
votes
1answer
410 views

What font is used for Swire's logo?

This is an image of the Swire logo font. I have been asked about this font for use and am trying to find it. I thought I had the font but have since changed machines and can no longer locate it. A ...
3
votes
2answers
189 views

What techniques can I use to transform [brand name] written in a font into a recognisable logo?

As part of my work in a science & tech based student magazine, I investigated redesigning the logo. I noticed that a lot of similar magazines (New Scientist, WIRED, etc.) use only a stylised ...
3
votes
2answers
404 views

Critique: Turning graphic logo into text logo

I am looking at redesigning the logo, giving it a more modern feel, easier on the eye. 'Bashkohem' means to join, meet, link up together. The website is a social network for ethnic Albanians. ...
3
votes
2answers
28k views

saving a logo illustrator for web with transparent background

I have a simple b/w logo in illustrator, and want to save this for web use. I am new to web, just savvy in print :(... what is the easiest way to save this file with a transparent background so that ...
3
votes
2answers
787 views

Paper specks/mockup design?

What I'm trying to achieve is here: The Volcano by Yoga Perdana Not the logo itself but the mockup that's used. The paper kind of look with the tiny white specs and scratches here and there. It ...
3
votes
2answers
294 views

client logo - large dropshadow and awkward angle - looks terrible on any media, any guidance?

I am reluctant to post the actual logo for risk of repercussions, but I have taken away any identifiable features, leaving the "problem" parts. Here is the logo on a white background: It looks ...
3
votes
1answer
104 views

Between these two designs, would you consider this plagiarism?

Here is the design I suspect of plagiarism And here is the logo where I'd presume has been plagiarised I'd like to know your thoughts on this; as people whom have actual knowledge and experience ...
3
votes
5answers
328 views

Should my white logo be a Spot or Process color for printing?

I am creating my logo in Illustrator (ready to place in InDesign as part of a DVD sleeve.) and I'm wondering if I should be choosing 'Spot Color' or 'Process Color' for my whites. (For the other ...
3
votes
2answers
408 views

Can you use logo design that wasn't used by the client in your portfolio?

...or if I just want to showcase my ideas for existing companies with not-so-great logos, can I put that in my portfolio? or even fictitious companies, is that okay to build up on portfolio?
3
votes
1answer
1k views

Should I seek explicit permission to place a logo into an image sprite with other logos?

I'm currently trying to get permission to place various clients logos on a website, should I also ask for permission to place their logos into a image sprite together with other logos? My reasons for ...
3
votes
1answer
982 views

How to create a spiral logo or shape in adobe illustrator

This shape was created using Adobe Illustrator.: How can I recreate it?
3
votes
1answer
59 views

Replicating s curve lines where gap between is exactly the same and top and bottom lines match replicated curved lines. (Illustrator)

I am trying to create a downward sloping curve for an 'R' and repeat it downwards while maintaining the same width and gap between the lines. So far I have only been able to get really close. When I ...
3
votes
1answer
170 views

How can I make this lettering/typographic shape better?

I made this effect in Illustrator using the line tool, Zig Zag tool and then expanding the line to a path. I want the top line of the 'E' to join perfectly with the line in the 't'. I have almost ...
3
votes
3answers
137 views

Racially Sensitive Icons

This could a very broad question, so bear with it. I was going through an article about Cleveland Indians and realized that the Logo for the team is racially insensitive. What is the general view in ...
3
votes
1answer
210 views

Keep minium distance of 1px when resizing logo

I am currently doing some work for one of my sites, for which among other things I am designing a logo. The logo partly consists of a few squares, which are aligned directly next to each other and ...
3
votes
1answer
175 views

Is this design considered public domain?

Recently I was contacted by a local church who needs a logo, what they want is simple enough, I'm just not well-versed in the copyrights of DC comics/marvel, etc. He basically said he wants his logo ...
3
votes
1answer
772 views

Using Apache 2 Licensed fonts in a Logo

This matter seems to be quite unclear since Apache License v2 is normally used for software. There are actually quite a few fonts that I find interesting and, I would like to use them in some company ...
3
votes
2answers
965 views

How do you determine colors for a logo on black and white backgrounds?

How do I choose the colors for a logo in order that it can be used on both black and white mediums? Should I use two different color schemes? Are there other methods of making a single logo which ...
3
votes
3answers
2k views

Pointillism? Mosaic? Vector Bokeh? [duplicate]

Is there a name for this effect and what would be the best way to achieve it in Photoshop or Illustrator in terms of filling a different vector shape with a similar distribution of rainbow circles? ...
3
votes
2answers
59 views

Is Black Pooka or Pooka Studio a bad name for a Graphic Design business?

I'm having a hard time deciding on a name. As of right now I'm going between Black Pooka and Pooka Studio. Is Pooka a good choice? Is it stupid?unprofessional? too obscure or confusing? Will I hate it ...
3
votes
2answers
209 views

Is our company logo too similar to this established brand?

I designed our company logo by incorporating the two first letters of our name (W and M) and then put a circle around it. We chose a teal color that was pulled directly from the color of a lake we ...
3
votes
1answer
139 views

Sizes for icon for social sharing

I am creating an icon for our brand to appear on our clients sites next to the sharing options e.g. Facebook, Twitter, etc. I cannot find a standard size for all these icons. I realise that each ...
3
votes
2answers
399 views

C&C on a minimal logo that represents my name (“octopod”)

I am very much dying for a second opinion on a logo that brands my name. I have gone through many different logos without asking what other people think of them. The goal here is to represent my name ...
3
votes
1answer
431 views

How to have a 2-color logo put on a color background of the same hue?

The logo I currently have is similar to the one below. It has 2 colors of the same hue, with different brightnesses. I'm attempting to put the logo on a Windows app, with the design calling for a ...
3
votes
2answers
539 views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...
3
votes
3answers
3k views

How to construct logos/letterforms with circles?

I've always wondered how to create these kind of logos - based on circles and a grid: How do I connect the circles in the 'U' here and clean up the paths afterwards? The connection could be done ...
3
votes
2answers
57 views

What file formats should I send to my client for his logo? [duplicate]

I've been reading different articles and such and have come to the conclusion that I should send him: -ai file -eps file -jpg file -pdf file -png file Should I include anything else or is that ...
3
votes
0answers
100 views

How to calculate a good background for a small image? (procedural background) [closed]

I want to frame favicons. A size of a favicon is usually 16x16 (could be bigger). The frame would be 160x100. Favicons have different shapes and colors (I don't know ahead of time what favicons look ...
3
votes
3answers
4k views

Export SVG function in Fireworks only creates outline

There's a pretty big problem I'm having with Aaron Bealle's Export to SVG script in Fireworks: So I have a path in Fireworks that I created from a marquee selection (which came from the magic wand, ...
2
votes
4answers
11k views

Copyright issues if using vector art from Shutterstock?

My company bought a vector from Shutterstock and wants to trademark it by adding some words with different colors. Do you know anything about if this is legal since we purchase the vector art?
2
votes
4answers
974 views

Critique Request: Very Generalized Catering Logo

Update: First Try: I used the advice here and went back to the drawing board, wracking my brain for some creativity with this name and developed: A "C" icon representing (hopefully) a borderline ...
2
votes
4answers
16k views

Creating a custom grid for a logo in Illustrator

I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov. I found out how to create a tangent to a circle ...
2
votes
2answers
667 views

Creating a logo for a PDF application, which symbol should I use?

I'm developing a Mac PDF application and I'm at the tedious step to study a proper fancy logo. Is it ok to use the well known Adobe symbol of PDF inside my logo? Do you know another symbol that is ...
2
votes
2answers
6k views

What font is used in the Best Western Hotels logo?

I'm interested in making a joke t-shirt for a friend that changes the text on the "Best Western" logo. Does anyone know what font that is (pictured below), or what font most closely simulates it? ...
2
votes
4answers
384 views

How to convey the idea of an “API” as an icon?

I've been assigned to design an icon (or logo) for our API (Application Programming Interface). In programming, an API allows programmers/developers to access, or "hook into" functionality located on ...
2
votes
6answers
391 views

Is my logo looking grungy and do you get that its Bad in a good way?

Hey all. My boyfriend needs a logo for an online/home business building custom saltwater fish tanks, and I happen to be a graphic designer. I only have 3 or so years of experience, so I guess you ...