Questions about corporate design, visual identify and/or branding. Use this tag if your question involves a logo in some way.

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3
votes
4answers
228 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
-1
votes
3answers
741 views

How to create coloured smoke effect for logo

I'd like to recreate the effect used in this picture. How can I do this in Photoshop?
2
votes
3answers
449 views

How is my kerning?

I'm new to graphic design and I have this branding project I am working on. I need to know how my kerning is for the dimension given in the picture below; I'm finding it rather difficult in ...
0
votes
1answer
233 views

Feedback on my Company's Logo? [closed]

I just started my first high school graphic design class a couple months ago, and now I'm using Illustrator to make a logo for my software company. Info on my company: I develop applications for ...
2
votes
4answers
268 views

How to convey the idea of an “API” as an icon?

I've been assigned to design an icon (or logo) for our API (Application Programming Interface). In programming, an API allows programmers/developers to access, or "hook into" functionality located on ...
0
votes
2answers
196 views

Tools for comparing logo fonts

I'm starting with a logo design and want to know what tools are available that an quickly compare different fonts. Take the word "Google" for example how can i quickly compare how it appears using ...
0
votes
3answers
6k views

using photoshop, how can i put a logo on a object like a can (image attached)?

I have a logo and i want to place it on a graphic but on certain graphics the logo is bigger than the "flat" surface so i want to "bend" the logo appropriately to make it look real. For example, on ...
4
votes
3answers
688 views

Vectors: How do you deal with background 'spill' on overlapping edges?

When covering one vector shape with another; if the edges overlap, the background shape's color is used as a (distasteful looking) pseudo-anti-alias effect on the foreground shape's edge, instead of ...
3
votes
2answers
160 views

Should Logotype Be Considered Part of the Heading Hierarchy?

I'm in the process of an identity design for an online magazine and I've come up with what I feel is appropriate logotype, and a heading/body copy pair that I also think work well. But when treating ...
5
votes
2answers
994 views

How do I make logos look good at small sizes?

I've made my first logo in Fireworks) and it looks ok at full size but when scaled down it looks pretty bad. Is it common for designers to make separate versions for smaller sizes?
-1
votes
2answers
104 views

Where do I find these kind of elements and what is the font used?

My question is where I can find logo elements like the one above with similar colors? Also, what is the font used?
6
votes
5answers
901 views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
0
votes
1answer
90 views

Representing “My” in Logo Design [closed]

What's a good way to represent "My" or ownership in a logo? Specifically own ideas. [Edit:] The logo is for a web app called Mypothesis, it's for people to put their own personal theories out there, ...
4
votes
3answers
651 views

Need help with logo design and its transparency

I have given money to a company to design a logo. The designer will be using Corel Draw, and he was saying that he will give me the cdr file. Now I am confused about how many files he should give me. ...
0
votes
1answer
104 views

Where do I start [closed]

I want to redesign a logo for a local roller derby team. The original logo is really good but I want to make something new and fresh that the roller girls would be proud of. Where should I start?
0
votes
2answers
301 views

Need concept or pictorial representation “thinking code” [closed]

I need to insert some small logo where i have convey that code can think or thinking code. Is there way to represent that in very small logo form
7
votes
3answers
1k views

Is there any service where you can check your designed logo against trademarked logos?

Say if I design a logo, there is the chance that it may be to similar to that of a trademarked logo already out there. Are there any services that help with this? This could be done through research, ...
4
votes
2answers
237 views

Logo feedback and advice on learning Adobe Illustrator…

I've only made a handful of logos in my life, so I'm interested in feedback. Here are the ones that I've come up with so far: http://www.solarcoordinates.com/SHomeTour/logo.html As for the final ...
6
votes
3answers
131 views

Any ideas for “Adults 50+”

I need to create a logo for "Adults 50+" program. This is sort of a general activity club/program for folks over 50 years old. Logo needs to reflect an active life style of adults, rather than them ...
1
vote
2answers
1k views

Using GIMP to redraw an existing low res logo

I am just getting my teeth into Gimp and am not a graphic designer by any stretch of the imagination! I'm a developer trying to make myself a bit more useful on the design front. Anyway, I am ...
5
votes
4answers
480 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...
5
votes
2answers
665 views

Wordmark or brandmark logos - Which are more effective?

Are wordmark logos more effective, or brandmark logos? We see companies like Coca-Cola or Google who are doing fine with very effective wordmark logos, while companies like Apple rely quite a lot on ...
2
votes
3answers
2k views

How can I give a logo a sticker effect?

I'm new to graphic design and have started to use Adobe Illustrator. I was wondering if someone can tell me how to make the sticker pop up art like the Gowalla logo. Below is the logo that I'm ...
2
votes
2answers
4k views

What font is used in the Best Western Hotels logo?

I'm interested in making a joke t-shirt for a friend that changes the text on the "Best Western" logo. Does anyone know what font that is (pictured below), or what font most closely simulates it? ...
1
vote
2answers
698 views

How do you design and format a logo for a baseball cap? [closed]

The logo will be embroidered. How many colors should you use in your design? Does the cost go up significantly for more colors? What exactly is stitch count? What format should the file be saved in ...
10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...