Questions about corporate design, visual identify and/or branding. Use this tag if your question involves a logo in some way.

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1
vote
4answers
250 views

Need help with logo concept [closed]

I'm given this slogan to work with: "Fast Forward, Rewind, Pause, & Unwind". And I need to visually represent what this slogan conveys. This logo is for a library association. Since I'm working ...
5
votes
4answers
476 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...
2
votes
3answers
2k views

How can I give a logo a sticker effect?

I'm new to graphic design and have started to use Adobe Illustrator. I was wondering if someone can tell me how to make the sticker pop up art like the Gowalla logo. Below is the logo that I'm ...
2
votes
3answers
445 views

How is my kerning?

I'm new to graphic design and I have this branding project I am working on. I need to know how my kerning is for the dimension given in the picture below; I'm finding it rather difficult in ...
2
votes
2answers
4k views

What font is used in the Best Western Hotels logo?

I'm interested in making a joke t-shirt for a friend that changes the text on the "Best Western" logo. Does anyone know what font that is (pictured below), or what font most closely simulates it? ...
7
votes
6answers
18k views

How to completely remove the background from an image?

I have an image (a logo) that was on a black background. I have used Photoshop's (CS5) Background Eraser Tool to remove the background. This is great except that there are black (well grey/black) ...
6
votes
1answer
6k views

Illustrator EPS File To PNG Web Logo - Print Quality

I have been provided a typographic logo in an EPS format and I am creating a PNG with it (File | Save For Web & Devices) to be used on a web site. One of the pages on the web site is a "print ...
6
votes
5answers
877 views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
31
votes
6answers
5k views

Designing around an awful logo

I'm looking for some opinions on how to approach an interesting problem I've encounted. I dabble in UX/graphic design, specifically for the web. Mostly static sites. I do this all on my own time as ...
1
vote
2answers
660 views

How do you design and format a logo for a baseball cap? [closed]

The logo will be embroidered. How many colors should you use in your design? Does the cost go up significantly for more colors? What exactly is stitch count? What format should the file be saved in ...
6
votes
4answers
4k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that ...
5
votes
2answers
658 views

Wordmark or brandmark logos - Which are more effective?

Are wordmark logos more effective, or brandmark logos? We see companies like Coca-Cola or Google who are doing fine with very effective wordmark logos, while companies like Apple rely quite a lot on ...
9
votes
4answers
2k views

Logo design and text placement

What style is more effective/easier to read for a logo that includes text? Logo on the left, with text/name just to the right of it. or Logo on the right, with text preceding it. The use for ...
17
votes
5answers
1k views

Learning Logo Design

What are the good logo design learning resources (books, sites)? How can I learn logo design more in depth? What are some good instructional resources for learning logo design? This question is not ...
10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
14
votes
9answers
2k views

How can I design a simple logo without any prior skill in graphic design?

I want to create a simple logo, but I have no skills or experience in graphic design. Although I'm familiar with GIMP, I'm not sure how to get started. A text-logo would suffice, but it should be ...
28
votes
4answers
2k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...