Questions about symbols or marks as used for corporate identification, identity, and branding.

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15
votes
3answers
6k views

How to make a logo where a letter is made of particles of varying sizes?

How can I make a logo in Adobe Illustrator like the AntiParticle logo below, from http://www.graphicdesigninspiration.net/2012/08/15/70-awesome-logo-designs-for-your-inspiration/? It is a large ...
8
votes
7answers
30k views

How to completely remove the background from an image?

I have an image (a logo) that was on a black background. I have used Photoshop's (CS5) Background Eraser Tool to remove the background. This is great except that there are black (well grey/black) ...
4
votes
3answers
4k views

Is it plagiarism if my logo looks similar to an existing one?

I'm designing a logo inspired by the MDN logo. My logo (inside the green zone) has nothing to do with the "dinosaur" logo of Mozilla. So the question is about the frame and the arrangement of the ...
87
votes
9answers
9k views

Why do some logos look.. old? How does design age?

This drives me crazy. What makes design look old? How subjective is this? Who decides? Look at this Bell logo: It's from 1969. And boy, does it look that way. It's simple and minimal, but.. it ...
7
votes
4answers
1k views

Why was my experience with a logo contest so miserable?

I'm starting out as a freelance designer (and no job experience at any company before) and I decided to join "contests" held by freelancer.com's users. I've joined several of them already and I can ...
19
votes
9answers
3k views

How can I design a simple logo without any prior skill in graphic design?

I want to create a simple logo, but I have no skills or experience in graphic design. Although I'm familiar with GIMP, I'm not sure how to get started. A text-logo would suffice, but it should be ...
19
votes
4answers
806 views

What methods can I use to create balance and consistency between a group of differing logos?

A regular challenge that I face is balancing two (or more) logos. Whether they need to be equal or one needs to be given priority. Some logos however might be squares, others rectangles, circles, ...
6
votes
4answers
16k views

How to ensure scalability of logo design?

How can I make my logo suitable for all purposes, from webpages to very large printed banners? I currently use use Photoshop.
4
votes
4answers
1k views

How to isolate the text from a bitmap logo?

I have been given a logo from a client that they want me to 'extract' or 'cut' the text out of and use just the text with a transparent background to fit with the design ethos of their marketing. ...
38
votes
6answers
7k views

Designing around an awful logo

I'm looking for some opinions on how to approach an interesting problem I've encounted. I dabble in UX/graphic design, specifically for the web. Mostly static sites. I do this all on my own time as ...
19
votes
5answers
2k views

Learning Logo Design

What are the good logo design learning resources (books, sites)? How can I learn logo design more in depth? What are some good instructional resources for learning logo design? This question is not ...
21
votes
1answer
1k views

How can I curve a design I made to make it perfectly match the curve of a circle?

I would like to make a logo that has two simplified branches of barley that mirror each other and curve to a perfectly circular shape, like the following from http://culination.co: I have tried to ...
32
votes
4answers
4k views

What causes the effect in the Sonos logo?

Below is the new Sonos logo. When you scroll up and down with the image on screen, it looks like sound waves are pulsing outward. What causes this effect to occur?
18
votes
4answers
3k views

How to explain to a client that their logo is incredibly poor

What is the best way to explain to a client that their logo is incredibly poor and amateurish when they seem to like it? They want to spend a fair bit of time and money developing new ...
11
votes
2answers
328 views

Kerning Feedback

I'm currently looking at a new font for a logo and I'm having some issues with the kerning of our lettering. I've search the web for guidance on kerning, in particular when using double lowercase ...
8
votes
4answers
8k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
6
votes
4answers
3k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
5
votes
4answers
34k views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
4
votes
4answers
303 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
3
votes
2answers
628 views

Can a co-founder/client claim ownership of designs if IP wasn't specifically signed over?

I have never done this before so bear with me. I am a Graphic Designer who started a business 3 years ago with a woman. We created and designed the whole 'program' together. Since the inception of ...
1
vote
5answers
2k views

How to design 3D logos like this?

How and where - (in what application Photoshop, Corel or something else) can I make a 3D design that looks like the illustrations, for example? Images from Logopond.com Thanks in advance. Best ...
-2
votes
2answers
59 views

How can achieve a similar appearance using the gradient tool on illustrator? [closed]

I already know how to create the spacing using the gradient tool. However the center image seems integrated with the spacing and not just sitting in the background.
8
votes
4answers
632 views

Name for style of text logo where two colours overlap imperfectly?

I've seen a bunch of these - often with similar colour palettes of red with blue/green/turquoise. There are two overlapping copies of the design in two solid colours, which are almost (but not quite) ...
3
votes
3answers
2k views

How to construct logos/letterforms with circles?

I've always wondered how to create these kind of logos - based on circles and a grid: How do I connect the circles in the 'U' here and clean up the paths afterwards? The connection could be done ...
-2
votes
1answer
289 views

How do I make this 'folded text' logo in Photoshop? [closed]

How can I make this logo in Photoshop? Please teach me how its possible, or give me a hint what to search for to find tutorials for similar results. Thank you.
30
votes
4answers
2k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
11
votes
4answers
5k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
25
votes
11answers
6k views

Critique: Tritium software logo design

I am looking for a review for a logo that is going to be shipped with a project of mine. I wanted to keep it simple and clean, with a high level of appeal so that no one will really dislike the ...
11
votes
10answers
4k views

Which should be designed first: logo or website?

I am about to ask someone to create a website design for me but I am not sure if the website should drive the logo design or the logo drive the website design. Should I have a logo design first or ...
9
votes
3answers
878 views

Why are circles used to draw a logo?

Recently, I started taking interest in logo designs and started replicating some famous logos. Soon, I came across this article about twitter's new logo, released somewhere in june '12 . On this ...
6
votes
4answers
61k views

How to add a DOUBLE outline to a text or a shape in Adobe Illustrator ?

I am creating a logo and I would like to put a double outline on it, do you know any clever way to do it ?
10
votes
2answers
4k views

Image search engine, but for logos / How do you spot plagiarized logos?

Is there such a thing? A search engine where you're able to upload an image with a logo, and you get results of sites that are using that logo :) I tried Googles image search: ...
8
votes
3answers
4k views

Is there any service where you can check your designed logo against trademarked logos?

Say if I design a logo, there is the chance that it may be to similar to that of a trademarked logo already out there. Are there any services that help with this? This could be done through research, ...
6
votes
3answers
11k views

Photoshop Layer -> SVG [duplicate]

I've got PSD file with vector logo (smart object). I need to save it as SVG for website use. I don't see such option directly in Photoshop though. Can anyone shed some light on the process? Is it ...
4
votes
6answers
2k views

How do you present a logo to a client? [closed]

I am newbie and would like guidance on How do you present the logo to a client visually in a professional way? What are the different ways of presenting a logo to a client? If there are links to ...
4
votes
4answers
30k views

My web logo looks pixelated after resizing

I am trying to resize my logo for the web but so far I have not been seeing the result that I want to. It was in a vector format first (AI) and then it was converted to PSD. I then used the image ...
2
votes
3answers
13k views

Logo looking fuzzy on smaller sizes

I created my logo in Adobe Illustrator and i'm happy espect that when i need it smaller, it looks pretty ugly and fuzzy. Like pixels are getting squeezed. Here is a screenshot of the original on the ...
15
votes
3answers
3k views

Client wants font as logo

I wrote the business name of my client's using a font in a design I created. The client wants me to send him "that" - the name of his business in "that type of fancy/cool" font - as a logo to him. In ...
6
votes
4answers
57k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
6
votes
5answers
1k views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
5
votes
4answers
6k views

Preserving font type in illustrator SVG file

Hi I am new to illustrator and created an image that uses "Skia-Regular" font. But when I save that image in .svg format, it changes the font type. And when I open the .svg format file in browser the ...
4
votes
4answers
539 views

Critique Request: CAD drafting contractor logo

I think I have convinced a client to allow me to redesign this logo as part of redesigning his website: A few pertinent pieces of input from my client: He really likes the grid layout in the ...
4
votes
2answers
165 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
4
votes
2answers
348 views

How do I get proportions of the sock in my logo right?

I am working on a logo for a sock business. My current result is: As you may notice the proportions of the abstracted sock are quite awful. Do you have an idea what I could do to make this better? ...
3
votes
3answers
1k views

Pointillism? Mosaic? Vector Bokeh? [duplicate]

Is there a name for this effect and what would be the best way to achieve it in Photoshop or Illustrator in terms of filling a different vector shape with a similar distribution of rainbow circles? ...
3
votes
1answer
2k views

logo with color gradient how to do this?

I would like to do the below color gradiant: Does anyone know how to approach this? I have searched but don't know the right way to name this effect. I'd prefer making this effect in Adobe ...
2
votes
1answer
2k views

Make the logo smaller without being blurry

How can i get a small version of my logo? Like a favicon. I tryed but it results blurry! Which is the best way to get my logo really small? Do you have any tutorial for this? Thanks
1
vote
2answers
328 views

Creating negative company logos?

Is it standard practice to create negative copies of a companies logo if they don't provide one. I'm asking as I'm creating a website which will have a companies page where I would like to list the ...
9
votes
3answers
584 views

Can I revise a poor logo without infringing on copyright? (Canada)

I've been approached by a new client because they are unsatisfied with the logo that was done for them. However, they want to keep the colors and the design... My guess is the problem is in the ...
4
votes
3answers
4k views

How can I give a logo a sticker effect?

I'm new to graphic design and have started to use Adobe Illustrator. I was wondering if someone can tell me how to make the sticker pop up art like the Gowalla logo. Below is the logo that I'm ...