Questions about symbols or marks as used for corporate identification, identity, and branding.

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8
votes
4answers
5k views

Logo Pack - What should I include?

What files should i put in a logo pack to give to clients? Should I put small, medium and large version of my logo as well as the vector file.
19
votes
3answers
8k views

How to make a logo where a letter is made of particles of varying sizes?

How can I make a logo in Adobe Illustrator like the AntiParticle logo below, from http://www.graphicdesigninspiration.net/2012/08/15/70-awesome-logo-designs-for-your-inspiration/? It is a large ...
5
votes
3answers
8k views

Is it plagiarism if my logo looks similar to an existing one?

I'm designing a logo inspired by the MDN logo. My logo (inside the green zone) has nothing to do with the "dinosaur" logo of Mozilla. So the question is about the frame and the arrangement of the ...
8
votes
9answers
39k views

How to completely remove the background from an image?

I have an image (a logo) that was on a black background. I have used Photoshop's (CS5) Background Eraser Tool to remove the background. This is great except that there are black (well grey/black) ...
101
votes
9answers
12k views

Why do some logos look.. old? How does design age?

This drives me crazy. What makes design look old? How subjective is this? Who decides? Look at this Bell logo: It's from 1969. And boy, does it look that way. It's simple and minimal, but.. it ...
41
votes
6answers
9k views

Designing around an awful logo

I'm looking for some opinions on how to approach an interesting problem I've encounted. I dabble in UX/graphic design, specifically for the web. Mostly static sites. I do this all on my own time as ...
37
votes
6answers
6k views

Aligning letters “Wrong” appears more “Right”

I'm currently working on a logo for a client. Here is the work in progress. It seems obvious to me that the S should align with the line above. I feel that the best way of aligning it however is to ...
7
votes
4answers
2k views

Why was my experience with a logo contest so miserable?

I'm starting out as a freelance designer (and no job experience at any company before) and I decided to join "contests" held by freelancer.com's users. I've joined several of them already and I can ...
7
votes
5answers
98k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
7
votes
4answers
25k views

How to ensure scalability of logo design?

How can I make my logo suitable for all purposes, from webpages to very large printed banners? I currently use use Photoshop.
4
votes
4answers
3k views

How to isolate the text from a bitmap logo?

I have been given a logo from a client that they want me to 'extract' or 'cut' the text out of and use just the text with a transparent background to fit with the design ethos of their marketing. I'...
167
votes
4answers
27k views

Is there a reason Hillary Clinton's logo has hidden notches?

This question is not political in the least! While looking at the SVG version of Hillary's logo found here, I noticed there were notches in the two vertical bars of the H. The arrow crossbar covers ...
22
votes
4answers
1k views

What methods can I use to create balance and consistency between a group of differing logos?

A regular challenge that I face is balancing two (or more) logos. Whether they need to be equal or one needs to be given priority. Some logos however might be squares, others rectangles, circles, etc.....
23
votes
1answer
2k views

How can I curve a design I made to make it perfectly match the curve of a circle?

I would like to make a logo that has two simplified branches of barley that mirror each other and curve to a perfectly circular shape, like the following from http://culination.co: I have tried to ...
19
votes
4answers
3k views

How to explain to a client that their logo is incredibly poor

What is the best way to explain to a client that their logo is incredibly poor and amateurish when they seem to like it? They want to spend a fair bit of time and money developing new products,...
11
votes
2answers
428 views

Kerning Feedback

I'm currently looking at a new font for a logo and I'm having some issues with the kerning of our lettering. I've search the web for guidance on kerning, in particular when using double lowercase ...
7
votes
4answers
69k views

What file type should I use for a logo when exporting from Adobe Illustrator?

I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this ...
7
votes
4answers
260 views

How Many Directions / Concepts

This is mainly referring to branding / logo design. I typically offer (at least) 3 different ideas so that my clients have more of a choice of what they prefer. I will then revise their favourite ...
8
votes
4answers
11k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
4
votes
4answers
334 views

Technically, what are the prime gotchas that could affect your logo further down the road, if it incorporates justified* fx & blend mode treatments?

Explanation (*Justified meaning they favorably add to the identity and aesthetics; i.e. we're assuming that they make perfect sense in a structural meaning.) I'm looking for technically specific ...
3
votes
2answers
784 views

Can a co-founder/client claim ownership of designs if IP wasn't specifically signed over?

I have never done this before so bear with me. I am a Graphic Designer who started a business 3 years ago with a woman. We created and designed the whole 'program' together. Since the inception of ...
1
vote
5answers
3k views

How to design 3D logos like this?

How and where - (in what application Photoshop, Corel or something else) can I make a 3D design that looks like the illustrations, for example? Images from Logopond.com Thanks in advance. Best ...
-2
votes
2answers
171 views

How can achieve a similar appearance using the gradient tool on illustrator? [closed]

I already know how to create the spacing using the gradient tool. However the center image seems integrated with the spacing and not just sitting in the background.
10
votes
4answers
1k views

Can I use an icon in the public domain as a company logo?

Client in question found a public domain icon they really want to use as their logo (instead of having one designed, I know, I know). Is this legal?
8
votes
4answers
892 views

Name for style of text logo where two colours overlap imperfectly?

I've seen a bunch of these - often with similar colour palettes of red with blue/green/turquoise. There are two overlapping copies of the design in two solid colours, which are almost (but not quite) ...
2
votes
4answers
11k views

Copyright issues if using vector art from Shutterstock?

My company bought a vector from Shutterstock and wants to trademark it by adding some words with different colors. Do you know anything about if this is legal since we purchase the vector art?
2
votes
2answers
2k views

How to get Text to follow semicircular path, read left to right and oriented counterclockwise

I'm using adobe illustrator, and I'm trying to get the text to orient from left to right(counterclockwise) and not upside down but I cannot get it to do that on the path I've created. Im pretty ...
2
votes
1answer
377 views

Is there a script to export illustrator image as multiple file types, colours, sizes?

I have 6 different logos to each be individually saved as Black >> CMYK / RGB >> JPG / TIFF / EPS Colour >> CMYK / RGB >> JPG / TIFF / EPS White >> CMYK / RGB >> JPG / TIFF / EPS Is there a script ...
-3
votes
1answer
349 views

How do I make this 'folded text' logo in Photoshop? [closed]

How can I make this logo in Photoshop? Please teach me how its possible, or give me a hint what to search for to find tutorials for similar results. Thank you.
32
votes
4answers
3k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
22
votes
5answers
2k views

Learning Logo Design

What are the good logo design learning resources (books, sites)? How can I learn logo design more in depth? What are some good instructional resources for learning logo design? This question is not ...
17
votes
4answers
988 views

How does Yoga Perdana colorize his illustrations?

If you haven't heard of him or seen any of his work, Yoga Perdana is a digital artist who, in my opinion, creates some really awesome illustrations with a very soft feel to them. I believe I ...
21
votes
9answers
4k views

How can I design a simple logo without any prior skill in graphic design?

I want to create a simple logo, but I have no skills or experience in graphic design. Although I'm familiar with GIMP, I'm not sure how to get started. A text-logo would suffice, but it should be ...
7
votes
4answers
16k views

Preserving font type in illustrator SVG file

Hi I am new to illustrator and created an image that uses "Skia-Regular" font. But when I save that image in .svg format, it changes the font type. And when I open the .svg format file in browser the ...
13
votes
4answers
6k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
27
votes
11answers
6k views

Critique: Tritium software logo design

I am looking for a review for a logo that is going to be shipped with a project of mine. I wanted to keep it simple and clean, with a high level of appeal so that no one will really dislike the ...
12
votes
10answers
4k views

Which should be designed first: logo or website?

I am about to ask someone to create a website design for me but I am not sure if the website should drive the logo design or the logo drive the website design. Should I have a logo design first or ...
2
votes
3answers
23k views

Logo looking fuzzy on smaller sizes

I created my logo in Adobe Illustrator and i'm happy espect that when i need it smaller, it looks pretty ugly and fuzzy. Like pixels are getting squeezed. Here is a screenshot of the original on the ...
11
votes
2answers
8k views

Image search engine, but for logos / How do you spot plagiarized logos?

Is there such a thing? A search engine where you're able to upload an image with a logo, and you get results of sites that are using that logo :) I tried Googles image search: http://www.google.com/...
9
votes
3answers
7k views

Is there any service where you can check your designed logo against trademarked logos?

Say if I design a logo, there is the chance that it may be to similar to that of a trademarked logo already out there. Are there any services that help with this? This could be done through research, ...
8
votes
3answers
19k views

Photoshop Layer -> SVG [duplicate]

I've got PSD file with vector logo (smart object). I need to save it as SVG for website use. I don't see such option directly in Photoshop though. Can anyone shed some light on the process? Is it ...
4
votes
4answers
40k views

My web logo looks pixelated after resizing

I am trying to resize my logo for the web but so far I have not been seeing the result that I want to. It was in a vector format first (AI) and then it was converted to PSD. I then used the image ...
4
votes
6answers
4k views

How do you present a logo to a client? [closed]

I am newbie and would like guidance on How do you present the logo to a client visually in a professional way? What are the different ways of presenting a logo to a client? If there are links to ...
17
votes
3answers
3k views

Client wants font as logo

I wrote the business name of my client's using a font for a design I created. The client wants me to send him "that" - the name of his business in "that type of fancy/cool" font - as a logo to him. In ...
6
votes
5answers
2k views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
5
votes
2answers
228 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
4
votes
4answers
621 views

Critique Request: CAD drafting contractor logo

I think I have convinced a client to allow me to redesign this logo as part of redesigning his website: A few pertinent pieces of input from my client: He really likes the grid layout in the ...
4
votes
4answers
1k views

How to find a good background color for a 2-color logo

I'm putting together a small flier for my company. I am adjusting a template that I purchased on the web to suit my needs. My logo has 2 colors: blue #263B79, which is the main one, and orange #...
3
votes
3answers
2k views

Pointillism? Mosaic? Vector Bokeh? [duplicate]

Is there a name for this effect and what would be the best way to achieve it in Photoshop or Illustrator in terms of filling a different vector shape with a similar distribution of rainbow circles? ...
3
votes
1answer
2k views

logo with color gradient how to do this?

I would like to do the below color gradiant: Does anyone know how to approach this? I have searched but don't know the right way to name this effect. I'd prefer making this effect in Adobe ...