Questions about symbols or marks as used for corporate identification, identity, and branding.

learn more… | top users | synonyms

76
votes
8answers
8k views

Why do some logos look.. old? How does design age?

This drives me crazy. What makes design look old? How subjective is this? Who decides? Look at this Bell logo: It's from 1969. And boy, does it look that way. It's simple and minimal, but.. it ...
33
votes
6answers
6k views

Designing around an awful logo

I'm looking for some opinions on how to approach an interesting problem I've encounted. I dabble in UX/graphic design, specifically for the web. Mostly static sites. I do this all on my own time as ...
29
votes
4answers
2k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
24
votes
11answers
6k views

Critique: Tritium software logo design

I am looking for a review for a logo that is going to be shipped with a project of mine. I wanted to keep it simple and clean, with a high level of appeal so that no one will really dislike the ...
21
votes
2answers
3k views

Can I stylize a ™ symbol to match logo design?

I need to know if the ™ symbol has to remain fairly generic in styling or can it by made to match the style of a logo?
20
votes
1answer
994 views

How can I curve a design I made to make it perfectly match the curve of a circle?

I would like to make a logo that has two simplified branches of barley that mirror each other and curve to a perfectly circular shape, like the following from http://culination.co: I have tried to ...
18
votes
7answers
6k views

How to answer the ever-present 'make the logo bigger'?

Just like most of us, I regularly face the client desire to 'make the logo bigger'. Especially in web designs, clients want to inflate their logos to ridiculous sizes. How do I effectively counter ...
18
votes
6answers
3k views

What is the 'John Doe' of company names and logos?

I need to communicate a instruction about a technique converting a company name into a logo. I don't want to show real world examples. Because it needs to be obvious that the person following the ...
18
votes
5answers
2k views

Learning Logo Design

What are the good logo design learning resources (books, sites)? How can I learn logo design more in depth? What are some good instructional resources for learning logo design? This question is not ...
17
votes
9answers
2k views

How can I design a simple logo without any prior skill in graphic design?

I want to create a simple logo, but I have no skills or experience in graphic design. Although I'm familiar with GIMP, I'm not sure how to get started. A text-logo would suffice, but it should be ...
13
votes
6answers
4k views

How would you rate this logo-concept for a fiber optic Internet company and how can I improve it?

Above is the concept behind the logo. And below is the description of what company does. Plus in the description I am keeping the icon left align to enforce movement towards the right a bit more. ...
12
votes
9answers
4k views

Should I ask for payment for my logo and website design when I delivered them late?

I have designed a logo and a website for a company. Because I took a little longer than usual (3 weeks), they are talking about hiring someone else. I delivered the designs, (10 Logo Designs with at ...
12
votes
3answers
4k views

How to make a logo where a letter is made of particles of varying sizes?

How can I make a logo in Adobe Illustrator like the AntiParticle logo below, from http://www.graphicdesigninspiration.net/2012/08/15/70-awesome-logo-designs-for-your-inspiration/? It is a large ...
12
votes
4answers
2k views

How to explain to a client that their logo is incredibly poor

What is the best way to explain to a client that their logo is incredibly poor and amateurish when they seem to like it? They want to spend a fair bit of time and money developing new ...
11
votes
7answers
3k views

Critique: Does this logo portray a web-based control for a media player?

I've been working on an application that works as a remote control for a media player, over the web. The remote itself is an application that runs in your web browser, on your phone or on your tablet ...
11
votes
2answers
241 views

Kerning Feedback

I'm currently looking at a new font for a logo and I'm having some issues with the kerning of our lettering. I've search the web for guidance on kerning, in particular when using double lowercase ...
11
votes
4answers
4k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
10
votes
2answers
2k views

Image search engine, but for logos / How do you spot plagiarized logos?

Is there such a thing? A search engine where you're able to upload an image with a logo, and you get results of sites that are using that logo :) I tried Googles image search: ...
10
votes
4answers
768 views

How can I explain to my client that more than two fonts in a logo is a bad idea?

I created a logo using an M & C from Moonhouse font. I modified them letters to suit their brand, but the basic shape is still recognizable. The company name is in Goodtimes font, to indicate that ...
10
votes
2answers
819 views

Logo Families/ecosystems

I'm doing a research for conceptual Logodesigns which should fit into a ecosystem. I'm not sure if logosystems, ecosystems or logofamilies are the right terms. I'm thinking about logosets like the ...
9
votes
7answers
3k views

How can I represent “fast” or “Fastest” in a logo? Any successful examples?

I am doing rebranding of a company that provides internet through fiber-optic cables. I want to portray "FAST", "fiber optics" and "connectivity" in that logo. In all my initial sketches, I have ...
9
votes
5answers
2k views

Logo design and text placement

What style is more effective/easier to read for a logo that includes text? Logo on the left, with text/name just to the right of it. or Logo on the right, with text preceding it. The use for ...
9
votes
3answers
618 views

Can I use an icon in the public domain as a company logo?

Client in question found a public domain icon they really want to use as their logo (instead of having one designed, I know, I know). Is this legal?
9
votes
3answers
518 views

Can I revise a poor logo without infringing on copyright? (Canada)

I've been approached by a new client because they are unsatisfied with the logo that was done for them. However, they want to keep the colors and the design... My guess is the problem is in the ...
9
votes
2answers
494 views

Where can I find visual examples of the thought process behind different logo designs?

In this image you can see a preliminary grid and then circles are added that are aligned with the grid and then the shapes are formed by the intersecting circles, etc: http://i.imgur.com/ZErtNHC.jpg ...
9
votes
2answers
135 views

What are good pre-internet books or courses for the creation of a logotype?

I am a software engineer attempting the impossible: to codify logotype creation. I want to learn all the rules and principles for logotype design and don't want to rely on blogspam. I'm looking ...
8
votes
4answers
432 views

Are there any sites which provide feedback for logo designs?

I know Behance, Dribbble etc allow designers to have feedback of their work too but their focus is mainly showcasing the work of designers. There are sites that provide feedback of your website ...
8
votes
4answers
6k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
8
votes
4answers
570 views

What do different bracket/braces/parens in logos mean?

I'm thinking on a logo for my personal site that is tech/dev oriented and I've been curious about the use of brackets/braces/parens in logos. Most of these special characters have a lot of different ...
8
votes
3answers
2k views

Is there any service where you can check your designed logo against trademarked logos?

Say if I design a logo, there is the chance that it may be to similar to that of a trademarked logo already out there. Are there any services that help with this? This could be done through research, ...
8
votes
2answers
2k views

How to use Fibonacci numbers / Golden Ratio in logo design in Illustrator or Sketch?

I am trying to get into Fibonacci/Golden Ratio logos for some university work however I'm fairly new to Illustrator. I've used Photoshop for about 8 years and Sketch v3 since it was released. However, ...
7
votes
4answers
1k views

Why was my experience with a logo contest so miserable?

I'm starting out as a freelance designer (and no job experience at any company before) and I decided to join "contests" held by freelancer.com's users. I've joined several of them already and I can ...
7
votes
4answers
492 views

Name for style of text logo where two colours overlap imperfectly?

I've seen a bunch of these - often with similar colour palettes of red with blue/green/turquoise. There are two overlapping copies of the design in two solid colours, which are almost (but not quite) ...
7
votes
2answers
986 views

Critique: Icon app redesign

An amateur graphic designer here. I was told to redesign a reddit app icon on playstore and he told me to apply the Google's new design scheme that was leaked a few days ago (The first illustration ...
7
votes
4answers
5k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that ...
7
votes
2answers
798 views

Which angles look good

A friend of mine had a poster made for his business. Here is a segment of it: I can't tell for sure, but I think the angle of the logo is not quite right... (I don't mean any pun with the ...
7
votes
1answer
176 views

Ltd. in a logo design

I am making a logo for a company that is an Ltd. - does the Ltd. need to appear in the Logo itself? The logo is a combination of text with a graphic worked in beneath it.
7
votes
6answers
22k views

How to completely remove the background from an image?

I have an image (a logo) that was on a black background. I have used Photoshop's (CS5) Background Eraser Tool to remove the background. This is great except that there are black (well grey/black) ...
7
votes
3answers
205 views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
6
votes
5answers
417 views

Can you read this logo as “D” in negative space?

I'm doing a project and I need a logo to represent directory. I would like to get some feedback. Does my icon deliver the message?
6
votes
5answers
5k views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
6
votes
4answers
11k views

How to ensure scalability of logo design?

How can I make my logo suitable for all purposes, from webpages to very large printed banners? I currently use use Photoshop.
6
votes
4answers
6k views

How can I create perfect “radio waves” (concentric arcs of a circle)?

I suck at illustrator, so this is a huge leap in my ability. I'm trying to draw a radio tower, but I want everything in the vector to be as perfect as possible. I want some waves to come off of the ...
6
votes
5answers
492 views

How you can rework logo to fit favicon of browser - 16x16px?

Let's say, I have a logo of website, with size 120x50px. Favicon should be 16x16px to be supported by major browsers. How it is possible to rework some image, making it smaller nearly in 10 times, ...
6
votes
3answers
318 views
+50

Why are circles used to draw a logo?

Recently, I started taking interest in logo designs and started replicating some famous logos. Soon, I came across this article about twitter's new logo, released somewhere in june '12 . On this ...
6
votes
4answers
46k views

How to add a DOUBLE outline to a text or a shape in Adobe Illustrator ?

I am creating a logo and I would like to put a double outline on it, do you know any clever way to do it ?
6
votes
5answers
3k views

Can logos be made just by using a font rather than creating a logo image?

Most people make logo by creating an image for it. I don't want that since I don't know Photoshop and I may make it ugly. Can logos be made just by using a font rather than creating a logo image?
6
votes
5answers
1k views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
6
votes
2answers
5k views

How to make a logo single-colored?

I'm trying to convert a bunch of company logos to one single color (not just black and white). It's for a website I'm working on, for the "We support those products" type of thing. Here's what I'm ...
6
votes
4answers
783 views

Avoid cropping “transparent” areas when using logo

We have the following logo for a project at my school: (PDF: http://dl.dropbox.com/u/13934366/M2/Grafiska/Logotyp/M2.pdf) Now, as you can see, it has a descending triangle to make it look like a ...