Questions about corporate design, visual identify and/or branding. Use this tag if your question involves a logo in some way.

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68
votes
7answers
6k views

Why do some logos look.. old? How does design age?

This drives me crazy. What makes design look old? How subjective is this? Who decides? Look at this Bell logo: It's from 1969. And boy, does it look that way. It's simple and minimal, but.. it ...
29
votes
6answers
5k views

Designing around an awful logo

I'm looking for some opinions on how to approach an interesting problem I've encounted. I dabble in UX/graphic design, specifically for the web. Mostly static sites. I do this all on my own time as ...
28
votes
4answers
2k views

What technical/objective qualities do good logos have?

What objective (that is, not aesthetic) qualities should (almost) every logo have, that should you take into account when designing a logo or ask for when hiring someone to create a logo for you and ...
18
votes
1answer
610 views

How can I curve a design I made to make it perfectly match the curve of a circle?

I would like to make a logo that has two simplified branches of barley that mirror each other and curve to a perfectly circular shape, like the following from http://culination.co: I have tried to ...
17
votes
5answers
1k views

Learning Logo Design

What are the good logo design learning resources (books, sites)? How can I learn logo design more in depth? What are some good instructional resources for learning logo design? This question is not ...
14
votes
9answers
2k views

How can I design a simple logo without any prior skill in graphic design?

I want to create a simple logo, but I have no skills or experience in graphic design. Although I'm familiar with GIMP, I'm not sure how to get started. A text-logo would suffice, but it should be ...
12
votes
6answers
2k views

What is the 'John Doe' of company names and logo's?

I need to communicate a instruction about a technique converting a company name into a logo. I don't want to show real world examples. Because it needs to be obvious that the person following the ...
11
votes
3answers
2k views

How to make a logo where a letter is made of particles of varying sizes?

How can I make a logo in Adobe Illustrator like the AntiParticle logo below, from http://www.graphicdesigninspiration.net/2012/08/15/70-awesome-logo-designs-for-your-inspiration/? It is a large ...
11
votes
4answers
2k views

How to explain to a client that their logo is incredibly poor

What is the best way to explain to a client that their logo is incredibly poor and amateurish when they seem to like it? They want to spend a fair bit of time and money developing new ...
10
votes
2answers
146 views

Kerning Feedback

I'm currently looking at a new font for a logo and I'm having some issues with the kerning of our lettering. I've search the web for guidance on kerning, in particular when using double lowercase ...
10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...
9
votes
7answers
2k views

Critique: Does this logo portray a web-based control for a media player?

I've been working on an application that works as a remote control for a media player, over the web. The remote itself is an application that runs in your web browser, on your phone or on your tablet ...
9
votes
2answers
1k views

Image search engine, but for logos / How do you spot plagiarized logos?

Is there such a thing? A search engine where you're able to upload an image with a logo, and you get results of sites that are using that logo :) I tried Googles image search: ...
9
votes
2answers
461 views

Logo Families/ecosystems

I'm doing a research for conceptual Logodesigns which should fit into a ecosystem. I'm not sure if logosystems, ecosystems or logofamilies are the right terms. I'm thinking about logosets like the ...
9
votes
4answers
2k views

Logo design and text placement

What style is more effective/easier to read for a logo that includes text? Logo on the left, with text/name just to the right of it. or Logo on the right, with text preceding it. The use for ...
8
votes
3answers
352 views

Can I use an icon in the public domain as a company logo?

Client in question found a public domain icon they really want to use as their logo (instead of having one designed, I know, I know). Is this legal?
8
votes
2answers
314 views

Where can I find visual examples of the thought process behind different logo designs?

In this image you can see a preliminary grid and then circles are added that are aligned with the grid and then the shapes are formed by the intersecting circles, etc: http://i.imgur.com/ZErtNHC.jpg ...
8
votes
2answers
119 views

What are good pre-internet books or courses for the creation of a logotype?

I am a software engineer attempting the impossible: to codify logotype creation. I want to learn all the rules and principles for logotype design and don't want to rely on blogspam. I'm looking ...
7
votes
3answers
954 views

Is there any service where you can check your designed logo against trademarked logos?

Say if I design a logo, there is the chance that it may be to similar to that of a trademarked logo already out there. Are there any services that help with this? This could be done through research, ...
7
votes
3answers
167 views

What do different bracket/braces/parens in logos mean?

I'm thinking on a logo for my personal site that is tech/dev oriented and I've been curious about the use of brackets/braces/parens in logos. Most of these special characters have a lot of different ...
7
votes
2answers
609 views

Which angles look good

A friend of mine had a poster made for his business. Here is a segment of it: I can't tell for sure, but I think the angle of the logo is not quite right... (I don't mean any pun with the ...
7
votes
1answer
110 views

Ltd. in a logo design

I am making a logo for a company that is an Ltd. - does the Ltd. need to appear in the Logo itself? The logo is a combination of text with a graphic worked in beneath it.
7
votes
6answers
16k views

Completely remove background from image

I have an image (a logo) that was on a black background. I have used Photoshop's (CS5) Background Eraser Tool to remove the background. This is great except that there are black (well grey/black) ...
7
votes
3answers
96 views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
6
votes
4answers
7k views

How to ensure scalability of logo design?

How can I make my logo suitable for all purposes, from webpages to very large printed banners? I currently use use Photoshop.
6
votes
4answers
4k views

How can I create perfect “radio waves” (concentric arcs of a circle)?

I suck at illustrator, so this is a huge leap in my ability. I'm trying to draw a radio tower, but I want everything in the vector to be as perfect as possible. I want some waves to come off of the ...
6
votes
4answers
374 views

Name for style of text logo where two colours overlap imperfectly?

I've seen a bunch of these - often with similar colour palettes of red with blue/green/turquoise. There are two overlapping copies of the design in two solid colours, which are almost (but not quite) ...
6
votes
4answers
4k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
6
votes
3answers
31k views

How to add a DOUBLE outline to a text or a shape in Adobe Illustrator ?

I am creating a logo and I would like to put a double outline on it, do you know any clever way to do it ?
6
votes
5answers
812 views

Guidelines for logos using multiple typefaces

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times ...
6
votes
4answers
3k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that ...
6
votes
2answers
462 views

How to make a logo single-colored?

I'm trying to convert a bunch of company logos to one single color (not just black and white). It's for a website I'm working on, for the "We support those products" type of thing. Here's what I'm ...
6
votes
1answer
5k views

Illustrator EPS File To PNG Web Logo - Print Quality

I have been provided a typographic logo in an EPS format and I am creating a PNG with it (File | Save For Web & Devices) to be used on a web site. One of the pages on the web site is a "print ...
6
votes
4answers
598 views

Avoid cropping “transparent” areas when using logo

We have the following logo for a project at my school: (PDF: http://dl.dropbox.com/u/13934366/M2/Grafiska/Logotyp/M2.pdf) Now, as you can see, it has a descending triangle to make it look like a ...
6
votes
3answers
125 views

Any ideas for “Adults 50+”

I need to create a logo for "Adults 50+" program. This is sort of a general activity club/program for folks over 50 years old. Logo needs to reflect an active life style of adults, rather than them ...
5
votes
5answers
282 views

Can you read this logo as “D” in negative space?

I'm doing a project and I need a logo to represent directory. I would like to get some feedback. Does my icon deliver the message?
5
votes
2answers
630 views

Wordmark or brandmark logos - Which are more effective?

Are wordmark logos more effective, or brandmark logos? We see companies like Coca-Cola or Google who are doing fine with very effective wordmark logos, while companies like Apple rely quite a lot on ...
5
votes
2answers
2k views

Why do logos appear on the left on the overwhelming majority of websites?

The title really says it all. I mean, is there a particular reasons for which logos have to appear at the upper-left corner and not, say, in the upper-centre? Example: all Stack Exchange sites, ...
5
votes
1answer
954 views

What font does Super Skeleton use for its logo?

Can you tell me which font is used for the logo of this web site? How can I create my logo using the same font and same pattern?
5
votes
5answers
296 views

How you can rework logo to fit favicon of browser - 16x16px?

Let's say, I have a logo of website, with size 120x50px. Favicon should be 16x16px to be supported by major browsers. How it is possible to rework some image, making it smaller nearly in 10 times, ...
5
votes
5answers
202 views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
5
votes
2answers
868 views

How do I make logos look good at small sizes?

I've made my first logo in Fireworks) and it looks ok at full size but when scaled down it looks pretty bad. Is it common for designers to make separate versions for smaller sizes?
5
votes
5answers
770 views

Can logos be made just by using a font rather than creating a logo image?

Most people make logo by creating an image for it. I don't want that since I don't know Photoshop and I may make it ugly. Can logos be made just by using a font rather than creating a logo image?
5
votes
4answers
451 views

Using CamelCase in a logo

I'm looking forward to getting a logo created for my company. My partners and I have distinct views should we use CamelCase in the logo or not. For example: boffr vs bOffr This made me wonder: when ...
5
votes
2answers
401 views

Why do most logos 'move' from left to right?

I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc). And realized, that logos, where 'movement' is from left to right look ...
5
votes
4answers
21k views

What size canvas should logos be designed on?

When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced? Obviously the dimensions of a canvas depend on the shape of the logo, but ...
5
votes
3answers
302 views

Logo design - image beneath text - can it work?

I am hacking together a temporary logo for my software startup company. I have a good single-word communicative name and geometrically shaped logo. To me, the two look best when text is positioned ...
5
votes
6answers
694 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
2answers
525 views

Recreating bloated/blurred text in Tate Modern logo in Photoshop

I am trying to recreate the effect demonstrated on the logo for the Tate galleries in the UK with Photoshop. Here are some of the logo variants: Using quick masking I can emulate the gradient ...
5
votes
3answers
856 views

Best way to create a shadow (depth) effect in Illustrator?

I'm working on a logo and trying to give the logo shape a 3D'ish depth effect. Here is what I currently have: Regular size: Larger size: The way I'm currently achieving this effect is by creating ...