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5
votes
2answers
106 views

As a graphic designer, should I use my personal name or create a business name/branding?

For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made: Should I use my own name or have a business name for ...
21
votes
5answers
1k views

How do you charge for extra non-design related services?

I find it very difficult to charge clients for "extras." In my particular case this is usually consulting and copy writing. Clients expect my input and often leave me with little to nothing to work ...
2
votes
4answers
777 views

How much text should I use for an ad image?

I'm new at marketing and design and I could really use some tips. What is the appropriate amount of text in an Ad image? I'm trying to figure out whether less text is better than more text. Here is ...
1
vote
1answer
105 views

What are the options for digital magazine publishing?

I work for a company and we produce a 60 page magazine. We do a print version but are trying to figure out the best, most cost-effective way to create and publish a digital version. Also keeping in ...
1
vote
1answer
89 views

Critique: How to display competitors options alongside your own without confusion? [closed]

I am designing a flyer and need to compare competitors against the product the flyer is promoting. There are three options, the product and the 2 competitors. I will have my product in in the middle ...
0
votes
2answers
2k views

Web & Graphic Design Measurable goals

I am in need of some measurable goals, they have to be measurable by an amount or number. I am a web and graphic designer in a marketing department and I am the only designer. Need to come up with ...
0
votes
1answer
62 views

Number of data points on an infographic

Is there an "ideal" number of data points on an infographic to maximise the impact and readability of the graphic? I see some where there is too much text / text is so small or there are just so many ...
6
votes
2answers
708 views

Using real products when creating fake mockups

When creating mockups for marketing material, what is the legality of using real products to demonstrate the use of your application? Examples for any given application: Google chrome with a ...
4
votes
2answers
148 views

Critique: music and graphics company logo

This is the logo I designed for my Music and Graphics Productions Company, http://www.psychoproductions.net. Can you please review, and provide feedback. Is this logo well branded for the type of ...
11
votes
7answers
2k views

How to balance dignity with a calculated risk of offensiveness / tastelessness?

When designing an advertisement campaign how should one balance dignity and respect for offensiveness? Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the ...
8
votes
6answers
4k views

How should a designer communicate price is negotiable to a client?

While in the stages of a bid, quote, or proposal I was curious how should a designer communicate "price is negotiable" in a professional manner instead of stating the simple fact. I know it's ...
7
votes
2answers
121 views

Resources for metrics about brands

I love the site Emblemetric but I've read everything on there since it's not updated so often. Where can I find other resources dedicated to metrics and analyzing logo trends?
4
votes
2answers
316 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
3
votes
1answer
9k views

How to make an email flyer

I have a client and he's been wanting me to create an e-flyer for him. When I first read it, I wasn't paying much attention to the details so I ended up thinking he just wanted a flyer for printing. ...
2
votes
1answer
141 views

Whats a good way to find a good designer? [closed]

I'm running a company that needs design work from time to time. Things like business cards, web design, marketing materials, etc. We probably have about 20 hours a month of design work on average. ...
10
votes
4answers
2k views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
4
votes
1answer
218 views

What should a designer consider when deciding on the print size of promotional materials?

When it comes to creating printed promotional materials such as leaflets, brochures and any other print design medium, what should the person deciding on the size consider, and why? The few ...
3
votes
2answers
445 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
5
votes
4answers
331 views

Do Marketing, English and Communications programs teach graphic design?

I frequently see job postings for various Marketing positions that specify Marketing, English or Communications as the degree but a skillset that includes Adobe Creative Suite, HTML, Wordpress/CMS and ...