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11
votes
7answers
2k views

How to balance dignity with a calculated risk of offensiveness / tastelessness?

When designing an advertisement campaign how should one balance dignity and respect for offensiveness? Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the ...
8
votes
6answers
1k views

How should a designer communicate price is negotiable to a client?

While in the stages of a bid, quote, or proposal I was curious how should a designer communicate "price is negotiable" in a professional manner instead of stating the simple fact. I know it's ...
3
votes
0answers
45 views

Resources for metrics about brands

I love the site Emblemetric but I've read everything on there since it's not updated so often. Where can I find other resources dedicated to metrics and analyzing logo trends?
4
votes
2answers
192 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
3
votes
1answer
861 views

How to make an email flyer

I have a client and he's been wanting me to create an e-flyer for him. When I first read it, I wasn't paying much attention to the details so I ended up thinking he just wanted a flyer for printing. ...
1
vote
1answer
85 views

Whats a good way to find a good designer? [closed]

I'm running a company that needs design work from time to time. Things like business cards, web design, marketing materials, etc. We probably have about 20 hours a month of design work on average. ...
9
votes
4answers
718 views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
4
votes
1answer
114 views

What to consider when choosing the print size of promotional materials?

When it comes to creating a promotional leaflet/brochure, what should the person deciding on the size consider, and why? The few considerations I can think of are: Price - Custom sizes are without ...
3
votes
2answers
212 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
5
votes
4answers
171 views

Do Marketing, English and Communications programs teach graphic design?

I frequently see job postings for various Marketing positions that specify Marketing, English or Communications as the degree but a skillset that includes Adobe Creative Suite, HTML, Wordpress/CMS and ...