11
votes
7answers
2k views

How to balance dignity with a calculated risk of offensiveness / tastelessness?

When designing an advertisement campaign how should one balance dignity and respect for offensiveness? Nobody remembers the latest ad for McDonald's or Foldger's but I can tell you all about the ...
4
votes
1answer
162 views

What should a designer consider when deciding on the print size of promotional materials?

When it comes to creating printed promotional materials such as leaflets, brochures and any other print design medium, what should the person deciding on the size consider, and why? The few ...
3
votes
2answers
269 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...