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Making parts of image transparent - am I doing it right?

First, I want to make it very clear that I am a newbie in this graphic designing field and I have no idea of how things are done. I am more a programmer than a designer. I have been making a Google ...
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2answers
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How can I reverse engineer drop shadow to reproduce the same effect on another image?

I have the following image that is displayed in along similar images. Each image links to a tourism brochure. I've been tasked into adding a new brochure with its own image. Each image features ...