Questions about terminology, industry specific words used in a given field of study or discipline. It's often referred to as jargon or specialized language related to a chosen profession. Ask anything about the terminology of design words and phrases.

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3
votes
2answers
237 views

What is the name for the element with two selection lists and selector buttons?

I have a design for a control looking like this: I'd like to know if there is a commonly used name for such control to google its implementations.
11
votes
2answers
1k views

What is a polynomial kerning table?

From Robert Bringhurst's The Elements of Typographic Style: Names like T.V.R. Murti and T.R.V Murti, for example, pose microscopic typographic problems that no binomial kerning table can solve. ...
8
votes
2answers
122 views

What are the different stroke widths (e.g. in a W) in serif fonts called, and why do they have a particular orientation?

Certain serif fonts have distinctly different stroke widths for parts of certain letters (see WMVAU below) and there is a "correct" and an "incorrect" orientation. An example with Google Fonts Prata: ...
8
votes
1answer
172 views

What does “HC” signify in a font name?

Examples: Arial HC, IDAutomationHC39M. It seems to show up most strong textfrequently with free fonts.
27
votes
5answers
3k views

What is meant by “busy”?

What do web developers mean when they think something will make their site look "busy"? What gives this feel of busy-ness?
4
votes
1answer
83 views

What is the name of the glyph that looks like a dash, but tapers on a single end?

What is the name of the symbol shown below used to sometimes stylize page numbering or to call attention to an item in the page? It's hard to explain with words, but here's a picture. Does this ...
1
vote
2answers
65 views

Why are the terms DPI and PPI so misunderstood?

It seems the terms DPI and PPI are misunderstood by more people than actually understand them. I'm not just talking about average Joe trying to print a holiday snap, I'm talking about graphic ...
-3
votes
1answer
40 views

What does True Type Flavored means? [duplicate]

I need to work with Open Type Fonts only, as it is mandatory by my company. I used Open Sans, which is google font, and even though it says it's an Open Type font, when you click on the additional ...
10
votes
3answers
3k views

What is the name for making words equal in length?

I'm trying to find the term (if any exists) for this: What is it called when the size of individual or groups of words are increased proportionally in size so that they are all the same width?
6
votes
4answers
3k views

What is the difference between layout and design?

I can't understand what is "design" and what is "layout" in terms of web design. I'm confused between layout and design. Can anybody can help me understand these matters? Thanks for reading my ...
3
votes
3answers
7k views

What's the difference between a graphic designer and an artworker/Mac operator/production artist?

What's the difference between a graphic designer and an artworker/Mac operator/production artist? Is one a subset of the other? Do they overlap? Are they industry-specific terms? Are in fact artworker/...
1
vote
1answer
28 views

Pantone color reference with 2X

In the plastic industry, what's the meaning of 2X after a Pantone reference ? 802 C2X compared to 802 C
6
votes
4answers
602 views

Logo Sub Category Name or Logo Sub Brand Design

I'm looking for the technical term if there is one of when brands have a sub category or sub brand and they alter their logo slightly. I'm looking for some inspiration of this online of how it's done. ...
12
votes
2answers
4k views

What is a “cromalin”?

I've been asked by a client to design a full page advertisement for a catalog. The specs I received mention that beside a PDF of the page we should also supply "imperatively a cromalin: Without a ...
2
votes
1answer
133 views

What characteristics define a technical typeface?

I was reading this other question in GD.SE and suddenly realized that I don't know exactly defines a technical typeface. It is very clear to me what defines a serif / sans-serif / cursive, but how can ...
0
votes
1answer
32 views

The point of climax/resolution in an advert

I was wondering if anyone on here knows the technical name for the point in a TV advert where the narrative is resolved and the audience can understand what the message is and what is being sold? For ...
0
votes
1answer
72 views

What is the name of vertical, side by side responsive website layout design?

The side-by-side content and page title, style of web layout. An example of this is Melanie Daveid's website. It is beautifully designed, and I am impressed. And I'm really interested in the design, ...
3
votes
2answers
128 views

What search terms can help me find “progressive reveal” campaigns?

not sure what this is called. Tried a bit of googling but didn't find what I was looking for. I'm designing a website on which we will be revealing a list item every week. The website is launching ...
32
votes
6answers
7k views

What is the difference between a font and a typeface?

Originally, the typeface is a particular design of type, while a font is a type in a particular size and weight. In short, a typeface usually gathers many fonts. Nowadays, with the digital design of ...
2
votes
3answers
1k views

What is it called when you place text over an image?

For example, in this album cover: Is the text "imposed" over the image? What is the right word for placing one layer of design on top of another?
3
votes
2answers
2k views

How do the terms image, picture, graphic etc. relate to each other?

I asked a question here on GD after which I decided to read a book. As a non-native English speaker, there are a lot of new terms for me to learn, and it seems that I might have used the wrong term ...
3
votes
1answer
165 views

what's the best term for this skill set

I'm looking for the right word to use on my resume, that will be understood by the broadest possible range of people and won't look like I'm over-selling my skills (or under-selling them either). I'...
4
votes
5answers
3k views

Title for a company owner/freelancer doing design, web dev, writing and photography

I'm about to branch off into the freelance world. I'm starting an LLC and I'd like some input on what I should title myself as the owner. For example "creative specialist" or "creative technician" or ...
14
votes
4answers
361 views

What are the origins of terms “em” and “en” as typographic units?

As you know one of the most common versions of the dash in typography are the en dash "–" (Unicode character U+2013 and HTML symbol –) as well as the em dash "—" (Unicode ...
5
votes
2answers
191 views

What's the centered fluffy art piece called in an article

I know this, but I can't recollect at all. What is this thing called? They are usually centered in a book or writing and I'm certain they have a name but I can't remember for the life of me. They ...
3
votes
2answers
127 views

What do you call these types of images?

What do call these types of graphics? I'm referring to the green part of this image. I found it on a website.
4
votes
1answer
539 views

What is the term for 3D printing, the kind with red and blue glasses?

I've been trying to find a a company that can print our invitations in 3D. When I Google it, it only shows me "pop-up" invitations which is not what I'm looking for. Is there a better term to search ...
4
votes
1answer
69 views

“Collateral” VS “Stationery”

What does "Collateral" means in the printing world and how does that differ from "Stationery"? People usually use the word collateral when mentioning stationery. I would like to know what is the ...
10
votes
4answers
8k views

What makes a font a “gothic” font?

It’s easy to find lots of fonts with gothic in their names. But what makes a typeface a “gothic” typeface?
15
votes
7answers
3k views

What is Minimalism in Graphic Design?

What is minimalism in Graphic Design and how can one apply this concept into his/her design? I keep seeing 'minimalist design' while reading Graphic-related websites and magazines, but I'm not so sure ...
-2
votes
1answer
54 views

What's the term for this Design Element

Hi I am looking for a term of this flowerish design Element so I can look up some more Variations. Thanks in Advance.
1
vote
3answers
144 views

What is the name of this type design? (royal, classy, luxury)

I am trying to find on internet that kind of type designs, but I do not know what is the terminology of this type. It should be barocco art, old classical ornaments, luxury? How exactly it is called ...
0
votes
1answer
69 views

Is there a name for the type of design that's a bunch of 3D triangles of similar shade?

Usually see it in SVGs, either 2D or 3D. I really like the design, but not sure what it's called. Something like this: https://www.polymer-project.org/1.0/images/polymer1.0-01.svg Or even the ...
2
votes
2answers
106 views

Is there a name for this kind of website footer graphic?

(taken from KeePass site) These images were quite popular on websites around the early 00's, from as far back as I can remember. They seemed to phase out with the introduction of flat and material ...
8
votes
1answer
142 views

What is the proper term for printed book sides?

In german we call it »Schnittverzierungen«. There are different kinds of them, the most common one is »Farbschnitt«, where all sides are colored. Here are some examples: Source Source
0
votes
0answers
22 views

What is the name of the design style where triangles are drawn in a way that gives a sense of dimension and depth? [duplicate]

So I have seen this type of graphic design used in several places. Here is an example: The exact pattern I am pointing to is how the triangles are drawn in a way that gives a sense of dimension and ...
5
votes
6answers
1k views

Technical name for the removal of an image background

Can someone remind me what the technical name is for the removal of a background from a still image? Our photographer told me years ago, but I've since forgotten and it gets embarrassing!
8
votes
4answers
2k views

Jargon: What do company ad departments call the vector files?

As someone laying out an event program or the like for an amateur production, I need to call the sponsors and ask for the print-layout material for their ads. I'm getting second hand scans from ...
27
votes
11answers
60k views

What is the difference between wireframes and mockups?

I would like to know the difference between Wireframes and Mockups. I'm hoping to gain a simple understanding of the difference or to definitively know that both are the same. I googled it but I ...
7
votes
3answers
1k views

Difference between graphic designer and visual designer

I see myself as a multidisciplinary designer. I do both graphic design and web design, with a main focus in visual-identity design. I’m also into illustration as well as type design, and I do work for ...
20
votes
4answers
6k views

What's the practical difference between a 'glyph' and a 'character'?

I saw this question on the Typography site proposal and it bugged me that I didn't know the answer. I'd always treated 'glyph' and 'character' as interchangable. After reading an explanation on the ...
0
votes
1answer
166 views

What does it mean to clear cut images?

I found a job posting that says they have images that need to be 'clear cut', mostly of clothes, products, etc. Does anyone know what that means?
1
vote
1answer
136 views

What is this arrangment of elements in broadcast news called?

I am searching for the name of an arrangement typically used in news-broadcast designs, exemplified below (Terror in Boston, with rectangle above). In French we call these mortaise, but I cannot find ...
2
votes
3answers
155 views

What is the graphic design term for “cartoony?”

I need to relate some information to some graphic designers and I want to tell them that I don't want imagery that is "cartoony," or "cartoonish." How do I tell them this in their own lingo (and ...
0
votes
1answer
123 views

What does a “white-on-transparent” image mean?

Reading Android's new instructions to adapt my app icon (in a status bar), I am stuck on this: Notification icons should only be a white-on-transparent background image. What does it mean a "...
6
votes
2answers
2k views

Name for type that has the same width and height

I know monospaced type (font) means all characters have the same width. Is there a similar name for fonts where all character have the same width and height?
11
votes
4answers
717 views

Is there a name, term, or practice for off-centering things based on volume rather than by width and height?

As an interface designer, and just as a designer in general, I often notice that I feel the need to place things slightly off-center in order to make them appear centered and balanced, due to the ...
2
votes
2answers
267 views

What's the name for a “multi page scrolling webpage?”

A lot of tech companies have a websites with the following UI features: a homepage containing several discrete "slides" stacked vertically you can scroll vertically through the slides or, (in some ...
1
vote
1answer
93 views

Definition of Premium fonts

I see the term "premium font" used a lot, but cannot find a definition of the term. What makes a premium font different from, I presume, non-premium fonts?
2
votes
1answer
523 views

What is this shape called? It's a circle with a right angle in one corner

I'm trying to find an example of this shape online, but I don't know what to look for. It seems to be pretty popular in graphic design lately. It's a circle with a right angle in one corner. But when ...