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3

Good question! I really like, and agree with, the answers given so far. My answer focuses more on pragmatic technique rather than scientific or mathematical reasoning. :D With that said, my preference is to use the baseline and x-height (see Type Terms section below) as the starting point for my box’s top and bottom lines respectively. Hopefully this GIF ...


2

Visual weight is so dynamic that it really cannot be dictated by x-height, cap height, etc... Certain elements in your design may pull the eye in one direction over the other despite mathematically being "center", from its left to right side in comparison to the canvas, for instance. The "visual center" is where all of the elements weights are balanced ...


2

Design is not always an exact science. Often what looks correct, may not be what is the true center or what is mathematically correct. Specifically, in your question it would depend on the ascenders and descenders in the text to determine best the optical alignment. If there are no ascenders or descenders, the ideal alignment can change. In your examples, ...



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