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One thing is clear to me; your client is concerned, and wants to be reassured. If it were me, I would: (1) research using the suggestions posted here, until the answer is clear. (2) meet with the client about their concerns and resolve them to where they're no longer concerned. Good customer service will always help you. It's worked out pretty well for ...


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You're fine. This is identifiable reference for the purposes of commentary, critique etc. Given these companies have used a newish medium and created much of their identity and referential existence via their logos and colours, there's little else to use to identify and reference them... so the logo is it. By contrast, Coca-Cola has it's bottles trademarked ...


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This is not an industry standard rule, in fact it goes against the rules of correct punctuation. However it may be a brand rule. These may override even the laws of physics. Just kidding, not physics, but grammar and punctuation certainly. Try and ascertain if this is an established brand rule. It sounds as though it is, especially if the instructions ...


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You have to understand that form a certain perspective there is no such thing as a bad logo. The distinctiveness and the recognition, the values etc are all things that are made by marketing rather than the logo itself. Believe or not the now iconic Nike logo was not really appreciated by the powers to be. That is because theres nothing superior about the ...



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