New answers tagged branding
A solution I have seen used is to take a display typeface family with a lot of members beyond the usual weights. The case I'm talking about uses multiple members of the Chalet Comprime family, in addition to both a classic serif and a (humanist) sans.
I do not think visual theory and wavelengths are the primary reasons for this. I also think it has something of the playful-childish-element to it. Yes, tech companies often use primary colours, that we otherwise find in logos for childrens shops etc. I doubt you will find a non-child-related company from before 1995 that uses primary colours that ...
If you know of the opponent-process theory, you will know that there are 6 'special' colours: Black, white, red, green, yellow and blue. Although the receptor cones in the eye are sensitive to Red, Green, and Blue, prior to processing the brain encodes the information using 3 channels: Black:White Red:Green Yellow:Blue These 6 colours are thus termed ...
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