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There are a baz-illion san serif typefaces out there. Many are kind of close to Novecentro. I've always felt Novacentro was a tad bit ugly and "rugged" where a font is concerned. A few san serifs I like: Clan Pro Sarre RBNo2.1 Rama Gothic Myriad Pro Humanist Helvetica Neue Futura It ultimately comes down to a matter of preference. If you want to mirror ...


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Scott has a good list. I'll be a bit more generic: It can be applied to anything and everything. The typical initial 'package' a designer would put together would be the stationery: letterhead business card accessories (envelopes, invoice, etc.) And then the digital files in a few formats: vector for print work (EPS, AI, or SVG) raster for web usage ...


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In my opinion, anything which the clients sees in relation to the photography and its business should be branded. Stationery (card, letterhead, envelope) Web Site Photographic prints Invoices Quotes Receipts Model Releases Call sheets Buildings (signage if there is a building) Equipment (could just be stickers) The more places you can get your brand in ...


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Some other element should be branded according to the main activity of your client and the way he expand his work. you may now think about "Visual Identity" as the big umbrella doing the job. think about animation, animated logo, video ads, colors, slogan, an illustrated character. some clients need to see their logo over pens, Agendas, T-shirts, caps, ...


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I made a logo for my parents once. They hired a sign company to get a custom fabricated laser-cut metallic sign built. They spent a lot of money and were very proud of it and excited to show it to me in person. I showed up and looked at the sign and said "Umm...that's not your logo. They swapped out the typeface.". My parent's replied "Oh, they couldn't ...


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He's the client. What he wants is final even after you've explained. You've done all you can do, now you need to follow his instructions or decline the work. While you always want to do "portfolio-worthy" work, your portfolio should never be a reason to tell a client "no". Your promotion is not the primary thing you should be worried about. You should be ...



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