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Sooner or later, a company logo will need to be reproduced in just one solid colour/channel, where even halftoning or greyscale aren't achievable. You'd normally use a special variant of the logo for these purposes of course, but you need to consider how the underlying design will adapt. Will it still be recognisable? Perhaps not if effects, or even ...


5

Historically, issues would be: reproducibility: Can it be faxed, photocopied, mimeographed, shown on 480TV, etc? resizability: can the logo be increased/decreased in size and still look good? cost: can the logo be reproduced with 4 color or spot printing without breaking the budget file complexity: can the RIP software process the file to begin with? can ...


4

I recently ran into this exact issue with a client, and it took great effort to convince the client and another designer against it. Basically, we were engaging in a brand development project for a client whom we were also building a website for. Very early on, the other designer suggested a "neon sign" look. The client loved the idea and latched onto it. ...


3

To bring it down to the simplest statement: Avoid any treatment that requires transparency effects (including use of blend modes, drop shadows, etc.), gradients or textures in the basic design of the logo, wordmark or logotype. Use solid colors. Be sure it works reversed out of a dark field as well as on a light field. Once you have that basic shape and ...


3

It is a BAD habit to not rename your layers. Regardless of whether they're simple or complex, grouped or solitary, et cetera, et cetera, et cetera - you should always name your layers! When you need to get something done quickly, there are few things more annoying than opening a PSD or AI file with dozens of unnamed layers and objects. When this happens, ...



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