Hot answers tagged

47

Pretty much all Gen-Y or young "startup" use that "let's see if we're a good fit" catch phrase. And promise "more work coming" blablabla. Seriously. In other words, it means "we have no money and we're still struggling paying off those 200 nice cups and T-Shirts we ordered with our Word logo on them, and fancy photoshoots of our team of 3, etc.". ...


39

If they want to try you out (fair enough), and their budget is $300, offer something else you are willing to do for that price (a business card proposal? A presentation template? a website banner?) that can show off your skills, test your relationship with the client, and give them something of value. It doesn't have to be a logo or nothing. If they're not ...


37

You have a "thumbprint" client. This person must always change something, and feel like he's left his thumbprint on it, or he doesn't think he's done his job correctly. I have a coping strategy I got from When Bad Relatives Happen to Good People. It's called "Setting a Budget." A woman was upset because every time she went to her son's house for a ...


36

Stefan has several excellent points, which I'll echo and expand upon: Write up a contract. You don't start anything without a contract. It took me over a week to write my first contract, but that baby is as detailed and iron-clad as I could make it, and now I can slice-and-dice and adapt it to future jobs. The AIGA has a ridiculously detailed sample ...


36

There's ways to add security features on your PDF that will prevent people from printing, editing or extracting elements from the file. There's also watermarks that can be added. BUT there's also ways to bypass all this, so it's not 100% reliable. I could also easily imagine it must have taken you a lot of work to do this work, and your client could easily ...


32

If the client was given opportunity to proof read final files before they went to press, it's the client's responsibility. If you failed to allow the client to proof read before anything went to press, it's your responsibility. Clients should always have the final say before anything is reproduced. That means the client should proofread all files once ...


31

Another common issue is, that by posting their content on Behance in your name, their brand is on a platform they can't control. It may be difficult (even borderline Quixotic) in our age, but many organisations try hard to keep complete control of all uses of their brand. Worries can include: They might simply have unspecified concerns about a comms ...


31

It seems you and your client use different definitions of the word "original". You seem to mean it in the sense that you created the emoticons from scratch without copying anyone else. Your client seem to mean it in the sense that they look too much like other emoticons already out there. Compare this to much of pop-music. Most songs are original in the ...


30

Well… your bullet doesn't have to be silver as long as you hit a vital spot. Sadly, there isn't one. There's an awful lot of people who are unable to visualize design (thankfully, otherwise we'd all be wearing foam hot-dog suits for a living), which is why they come to us. A few points you should try to make: 1) "I'm the expert, and you would be wasting ...


28

It's a simple answer really, low barrier to entry. No school requirement No certifications or accreditation required Most people already own a computer so capital investment is very low too. Even on the highest end you're talking about maybe $3,000 in top of the line software and hardware It's like the tagline from the game Othello, "A minute to learn a ...


27

I point out to clients that large logos are the equivalent to SCREAMING at customers. When you walk into a store, do you want the sales rep to come up to you and scream, "HI! WHAT CAN I GET FOR YOU TODAY?!" or would you rather have the rep walk up and quietly ask, "Hi, what can I help you with today?" (It carries more weight when spoken :) ) I ask them to ...


27

Okay, it depends on this: If they saw proofs or any other mock up and signed off on the design before it went to code, then I think you are in a good position. They should pay for it, propose that they pay you some money and walk away. If they never saw proofs, just walk away and keep the deposit (they are happy with the logo and stationary, they should ...


24

Depends on your contract. In general, absolutely, yes. You did the work, you provided it to the client, now their job is to pay you. I would not offer a discount (seriously, 50 variations?) but would keep it in mind for negotiation if needed. Given that you did so many variations, I would probably offer a 20% discount at most, but only if they were ...


22

Not to detract from lawndartcatcher's excellent answer, there are some additional pointers that might help: Don't ever make the client wrong, especially when they are. Clients are human (for the most part, anyway), and if there's one thing a human can't stomach it's being wrong. This is so much the case that proving to someone that they're wrong absolutely ...


22

I personally would let it slide since they are a regular client. It sounds as if it was a communication issue, so you may want to let them know somehow, "Hey we removed this item from the invoice due to a misunderstanding, but please note that our design fee is XXX for furture reference." That way they are aware, and you look like the "good guy" to a ...


22

I will start by saying I have negative social skills with a seasoning of Aspie on them. So, taking that into account, here I go. Based on my Spock-like field work I have learnt that my non-creative clients (I have creative clients as well) tend to be problem solving oriented. They tend to focus on the problems they have and are very interested on how you ...


22

QR codes can be valuable tools if there's a real incentive to use it. Augmented Reality, Coupons, and Time-Sensitive Content are the primary things that come to mind. And really above all, and worth repeating, is time-sensitive. The important thing before putting it in a piece of marketing collateral is considering - where and when is this QR code going to ...


21

You are asking a few questions here: Is simply typesetting a company name in a font a logo? Yes, it certainly can be. Is it the best solution? Sometimes, but often it's not the best solution. Can I send a copy of a commercial font I used to a client? No. If it's a commercial font, meaning you purchased a license, then if the client wants to use ...


19

There are actually a couple issues here. If the client just repeatedly wants changes, as @LaurenIpsum posted, they are a "thumbprint" client. And you simply need to get to a point where you can separate yourself from the work and just do what they ask. I often have to tell myself "this is just what I do, not who I am." So changes aren't personal attacks on ...


19

For me, it's always the why. I've run into many situations where a client is initially uneasy about my work. Not because they outright dislike it, but because they don't think it fits with "what they've seen." When clients are accustomed to seeing the same thing over and over from themselves as well as any competitors, it can be a challenge to get them to ...


19

It's her responsibility. That's why you provide proofs that she can freely take as long as she wants to review. A good trick is to make them write by email that they approve the proof. You ask it this way before sending the final print-ready file: "So, is this approved or do you need any more revisions?" She'll respond a Yes, or No. You got your approval ...


19

I made a promise to myself to never use my powers for evil. I've created many pieces which sell, what I would see as, ethically borderline in terms of the product itself. Meaning... snake oil. A product I know is being sold and marketed as the "be-all, end-all" which could not possibly be true. My thoughts on these types of project has been, well, if ...


18

First of all, it is possible to simple have a typographic logo solution. Logos do not have to be graphic marks or use an original font. If your client is happy with what you've made as a standalone logo, then you should be able to create outlines out of the logo and send him a vector form of the logo without going against the copyright. However, perhaps ...


18

it was meant to see how we work together "I understand what you're trying to accomplish, but I hope you understand that part of making sure we work well together is respecting and valuing each other on an even playing field. I do excellent work, and if I give you a discount without a contract that includes other work that justifies the discount, then, ...


17

This is common. Sometimes surmountable. Sometimes not. What you can try is to 'sell' your solution rather than merely present it. Explain why you made the decisions you did. Why did you go only 2 color? Why did you chose the typefaces you did? Etc. Some call this 'design speak'. The ides is to show your boss that there was thought put behind it--based on ...


17

There are a few options: "Sorry, but I just don't have the time to volunteer for pro-bono work at the moment." That's probably the easiest way to handle it. On the other hand, is there a benefit in trying to make this person happy? Could it benefit you in the long run if she's your friend? Is she well connected? If so, maybe you want to try and keep ...


16

I think a lot comes down to having courage. Work only for good clients. Turn down jobs from people from whom you get the vibe of trouble ahead (either by politely declining, or asking for an outrageous price). Glamorous jobs that would look good on your portfolio may be among them, as well as big-money jobs. In that case, it's up to what you want more ...


16

Here's the cold, hard truth..... You are not special.™ There's no reason clients should believe what you suggest is any better or more aesthetically pleasing than their own opinions. That is the hurdle you must overcome. So, how do you do that? Through a proven track record, experience, and specializing. You may have to complete 500 projects to get 10 ...


15

As in my comment, I do not think I entirely understand you Q, but what you are after are names for fictional companies that have a strong visual impact. Strong relation between the fictional name and logo? That is what logo design is for; the company name is not chosen as such. The all-time classic fictional company is Acme Corporation. Cinema and ...



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