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4

What your client means is that the logo you create has to be scalable. So you are not supposed to use raster graphics, as they would lose quality when you resize them. Because you are using Illustrator, if you created your logo with vectorial tools (drawing your shapes, for example), that should be enough. As long as your client has access to the original ...


4

In legal terms, the client must purchase fonts. Whether you do that on their behalf or they do it, it needs to be done. You generally can't legally give away fonts any more than you could give away Illustrator. Fonts are software.


4

Ultimately it is the customer's site. So long as it is within the contract, meaning you're not doing extra work for no extra pay, the customer has the final say. All we can do in such a circumstance is strongly recommend one way or the other and provide evidence as to why we believe that. Footers, while helpful, are not necessary by any means for some ...


3

I can't speak for everyone, but I generally have no issue providing files for press. I do not provide native files to clients for free. Perhaps the issue is the client is your middle-man. Any client asking for files is met with a pretty standard "they aren't free, see the contract" response. Any press house asking for files is treated differently. If you ...


2

How should I communicate to the designer that I need their native files for prepress purposes ONLY? Is that even acceptable? We have missed deadlines in the past for our clients because their designer cannot make the needed changes in time, or does it incorrectly, or not at all. I do not know many designers who will hand off their native files ...


2

If you have understood your clients needs and have carefully considered a solution, then you should have sufficient rational for your decisions making it easier to win over your client. Explain to them exactly why you have done what you have done, and why it is the best solution for them at this time. Design can be perceived as objective when there is ...


2

Isn't it nice to work on something that can almost only be improved?! The initial logo looks dated (type and perspective grid effect) and overlaying both doesn't help the legibility. Unless your client is famous for his image, I think it's a good thing he's getting it fixed. Personally I prefer your 1st design with the cube because it maintains a link with ...


2

The first one looks good, the second one doesn't. The first one however needs to have the perspective fixed, the bottom and top are not correct making it look "wonky." I'd go with the top angle and change the bottom side to match. I also think the D in the font you're using looks bad so would change the entire font. You might also want to make the type a ...


2

I show the clients my design(s), and then I "sell" it to them. I explain why each element or function was chosen. I feel I am "expert" so I lay it all on the table by explaining why something will work and why something else won't, or why anything, etc... Most of the time this will bring the client back down to Earth and they will see things "my way". I try ...


1

A footer is a wayfinding device and wayfinding devices are important for users when navigating a web site. To remove it on only some pages is to introduce inconsistency for no real benefit. As for the client is always right, that's true. But it's your job to convince them what is right to begin with. :) (And remember, we don't always succeed at that. Some ...


1

I like your question, plus one, but I think you should reflect on the issue that is still missing in this Q&A and it's the content that would be in the footer and the intentions of the site's experience. While Zach's view on footers aren't necessary I disagree with that aspect. If this site is a specialized eCommerce site, which isn't mentioned at this ...


1

It sounds like you need to read this book before this becomes a situation you routinely find yourself in: Design is a Job, by Mike Monteiro Everyone pointing out that you aren't getting paid for this is might sound like a horse being repeatedly beaten to death, but it's a well deserved horse beating. Small projects have just as many thorns as big ...


1

Original logo is really bad. I am glad you are doing a redesign. Aside from the other issues addressed above I am not seeing a concept. What is the overall theme? What and how does this company want to be portrayed by their clients? Do you have an aspirational statement or key words you are working from. I am hoping this is a first draft and you have ...



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