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1

The key to "fluff" is as others have said, not to have any. Things should serve a purpose. But the question asks for ways to determine this, and none of the answers have really addressed this. There are a number of methods to do this but the main one you'll use as a designer is the brief, and your own take on that brief. A lot of people are saying, remove ...


1

There is no universal right amount of fluff. The amount of fluff that looks right in design A might be quite peculiar in design B. Lack or abundance of fluff can be intentional design choices. All levels of fluff are used. It is impossible to say if the designer succeeded in applying the right amount of fluff without knowing her intentions. Some creative, ...


3

I'd like to add a Historical answer to this question. In the early days fluff was a solution for a problem. For example in architecture the plastering was invented in order to hide cracks in walls. This became an artform itself and when the technique was good enough and plastering was no longer necessary, plastering became fluff. Therefore fluff is the ...


0

I'm going to answer more based on experience here, in saying that fluff is not always a bad thing. As Scott said in his comment, any good fluff will be there to be serving a purpose, and thus be no fluff at all. But mostly, even the pseudo-minimalist designs, such as the Kenwood ad, do have fluff (notice the reflection on the base of the radio). But that ...


1

By "fluff" do you mean "stuff nobody cares about looking at"? If so, the right amount is zero. "Colin Powell will be in Atlanta and you might get to talk to him." - Vs - "Look at Gigantic Eye with circles." How much does Gigantic Eye charge to give a keynote? Is she pulling in Hillary Clinton money? Anything in your advertisement that has no point you ...


0

One way way of solving this is to view lack of fluff as a part of the modern era and especially the functionalist movement. You can determine how much fluff you should add by looking at the product and guessing which year it was invented, walkie-talkie was invented by Alfred J. Gross between 1934-1941 and is therefor a very modern product while the event ...


5

First off: I can only speak for print and general cases, for I have zilch experience with video. Bear with me. I don't think there's hard and fast rules to determine the 'right' amount of fluff. Left-brainers will hate me, but I guess it's one of those things that just has to 'feel' right without being quantifiable. Moreover, there's other factors at work, ...


8

In design, this is often viewed as unnecessary ornamentation. Is it necessary? No? Then it's unnecessary. Additional elements should only be added with a purpose. To draw the viewers attention, to make them feel a certain way, to create a composition that makes the information more easily readable, etc. and should never be an end in itself.


1

No, there is no universal ratio or size for margin and padding. What looks harmonious in design A might be quite peculiar in design B. Off-key elements can be intentional design choices and the intention of the designer. So anything goes. That said... The common idea is that dissonance distract. Therefore most designs require margins and paddings that go ...


-3

No - If it LOOKS right, it IS right. You are the designer, rules are there to be broken :-) If nobody played about, everything would look the same.


1

No, this is quite dependent on what you're trying to accomplish. Personally I try to remain with a minimum of 5px padding and 10px margin. But again its down to how you want the page to look. Sometimes padding will do the job of the margin if the background-color is to touch the neighboring element.. ..where-as the margin would push the two ...



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