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I've been looking into this lately and running my own tests using many different tools and techniques. I've found that for JPEG images, combining JPEGmini and ImageOptim (in that order) works best. They each do different things to reduce the image size. For PNGs, I like ImageAlpha followed again by ImageOptim. I don't plan to publish my benchmarks but ...


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Facebook : Cover photos size = W:851px x H:315px , and it has to be under 100Kb. This will help!



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