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It's called a Unicase typeface As for the purpose of using them? There is no answer to this. Or rather, the answers are infinite. People use them for the particular project when it meets the needs of the particular project. While typefaces certainly have personalities, a big part of the personality comes from the context of their use.


You may find this answer slightly off-topic, but let's look at what the case mixing means in that particular example rather than in general. To get some context, it's helpful to look at the other varieties of peanut butter offered by this brand. In this context, I think it's clear that each design is trying to convey something about the product's ...


Something even better than post-it notes: "Magic whiteboard paper". Basically, it's a type of thin white plastic paper with just enough static electricity that it sticks gently to any flat surface, without glue or mess: Since it's static electricity not glue, you can move it around as many times as you like. Since it's basically paper, you can buy a roll ...


Can I just point out that the use of a combination of both have a long history? They are half-uncials) They were rather common in days of yore. You can see them for example in these kind of fonts: I know of places where people write capital R in a regular handwriting, otherwise consisting of lowercase. This I found in Ireland particularly, and maybe that ...


You can refer this it may help..... http://www.logodesignlove.com/brand-identity-style-guides http://playfoursquare.s3.amazonaws.com/press/foursquare-brandbook.pdf Tres Logos-----book Build ur own Brand by Robin landa----book


At first this is a very interesting question, but I don't know of an accurate reason why they choose that type of mixed case typography they used. In my opinion, when both lower & upper case letters in a font have the same x-height: it can make a chore out of reading it can offer a creative look it can create a playful look it’s different enough that ...


As demonstrated by other users, the use of italics represents movement. As implied by Umberto Eco in the SIGN PRODUCTION MODEL (http://www.signosemio.com/eco/modes-of-sign-production.asp) ,vectors demonstrate movement, any lines crossing through or skewing type will help. :)


You can do something with an image of a running figure, such as this one of Hermes. (Courtesy of Google image search)


If you have figured out the "fibre optics" and "connectivity" part then fast should technically be easier with - a speedometer(with light green for fast n dark-green for fastest) - provided you know the units of your services. Rest is, up to your imagination, how you intend to integrate this with your first two components.


FedEx uses the arrow in their design: As other people point out italics often represent speed as well. Here's an image I found googleing for things that might help. This combines an arrow moving right (The direction that it is being read) with speed lines on the left (again, the direction it is being read.) In addition, the word "express" is in ...


There are several ways you can represent "fast" in a logo. One way is to "italicize" the logo (text and/or graphics) which conveys movement. The more you angle the content, the more speed is implied. However, too much angling could distort your work. Adding lines behind the movement might help. See GiantCowFilms example for this. You might also consider ...


Something like this should get you started. The key is to imply motion by making the text appear to be trying to go somewhere. and because we read from right to left to right, make go from left to right. Note: the graphic is awful looking, but it is there to demonstrate a concept.

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