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These are two entirely different directions one can take with design, but one is designer-centric (should I make my product consistent across platforms, regardless). The other is user-centric (should someone who uses my product on platform X have to learn a design language that's foreign, or do I give them the one they are comfortable with). A real world ...


Historically (way back when you either owned a "PC" or a "Mac") the primary reason to design to the native platform was to avoid subjecting a UI designed for one platform on the other. 30 years ago, users tended to not use multiple platforms like they do now. The platforms (compared to today) were also more limited in UI and tended to have a lot more ...

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