Tag Info

Hot answers tagged

22

Two spaces after a period at the end of a sentence started when the typewriter replaced hand set printing presses. When type was set by hand the spacing was carefully crafted to make sentences and paragraphs easier to read. Typewriters use a monospace font that make it hard to distinguish the end of a sentence without adding the extra space. Modern fonts ...


17

This old quote from US broadcaster Ira Glass puts it really well. It's something I believe is true for every creative profession: Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s ...


16

In addition to Philip's excellent answer (money always gets their attention), point out that the MMs are changing the documents so that they no longer reflect corporate standards. "The company branding is being diluted" is a good way to put it. Your job is to make everything look good and look consistent, and they are damaging the company's appearance. If ...


16

Universal/Cross-media useage Every logo has to work in black/white only. A logo needs often to be "cut". Logos attached to t-shirts, caps, cars & signs, so you need clean outlines for foil cutting. Which means: Keep it simple and your lines clean. No one can cut the lines you see in the pathview below. Your logo has to work even on low resolution ...


14

From a technical standpoint, ideally the logo should be readable on any of the colors that your office uses for that particular logo. The question of printing on white or black is typically necessary for certain branding principles, but in some cases there are examples that show certain designs that are required to be printed only on certain colors, and ...


14

You have a problem with how the process of creating these marketing materials gets handled, and some clear policies need to be put in place. At my company the designers, and only the designers, create layouts and make changes. Any changes that the MMs want simply get marked up and handed over. A few rounds of changes aren't out of the ordinary, but the ...


13

I made this another answer since this is to comment on your design: You tell us that you can easily recreate professional templates. In fact i doubt it. You really have to learn a lot about webdesign. Seriously far to go, but you are eager to learn and therefor i made this mockup to explain some things. This is not to bash you, seriously no offence meant, i ...


13

Advertising. While it's a noble idea that it was done for readability, newspapers, in general, have columns that are overly narrow compared to most given readability information/data. Having multiple columns allows for a very versatile ad grid, and, traditionally, newspapers were in the business of selling ads. It also allows more stories to appear on ...


13

As DA01 mentions, having a focal point doesn't necessarily mean the page will be unbalanced. It's good to have at least one focal point in the sense of accentuating the main message(s), for example a call to action. Now, elements can be distributed differently across a design and still be balanced (if you are using a grid, then you start with a certain ...


12

Here are some ways you can draw attention, roughly from the least subtle to the most: Movement - While effective, this should be used sparingly because it can grow distracting and annoying. Size - If a design element is larger than everything else, it will stand out. Color - Any deviation from the background colors or other colors used throughout the ...


10

I asked a similar question on the usefulness of the Golden Ratio on the User Interface site. Unfortunately, there isn't any compelling and objective evidence that the Golden Ratio actually does what everyone says it does, despite the plethora of blog posts about it. That said, I don't think that using the Golden Ratio hurts a design. It's an eye-pleasing ...


10

From a newsletter I sent out to author clients a few years ago (edited to remove monospace information already covered in Chris's answer): When people made the switch from typewriters to word processors and proportionally spaced type, the term "typing" stayed with us. It makes sense: "I'm word processing a letter" is a clumsy mouthful, so the simpler, more ...


10

Linked below is a short but good read summarizing different studies on line lengths. Studies were done as far back as the 1880s demonstrating that optimal line-length for reading was between 3.6 - 4 inches. Even 50 years later, this was still the deal: One of the best studies was done by Tinker and Paterson in 1929. Using 10-point black type on white ...


10

To add a bit of science, here three things that are counter-intuitive but important to know about vision. They explain why viewers navigate visuals by drifting from a focal point, following any natural flow - and why it feels so much more jarring when there isn't a natural flow to follow. Your vision outside of the very centre of what you're focussing on ...


9

In a word: "No." Your concerns are exactly on point, and I'd echo Philip's and Lauren's suggestions. There is a point where office politics on the one hand, and the scramble to meet deadlines on the other, become destructive. If ever there was a case, this is it. Besides the points already covered, I would suggest looking to an InDesign/InCopy workflow as a ...


9

Simple answer: Curiosity. Some detail; It depends on the composition. @Yisela had some great examples of focal point (and balance) here, I'm going to use one to explain my thoughts on the eye movement. So example: Obviously you focus on the the people in the center immediately. But take a second to notice where you naturally looked next. For me, it ...


8

I don't have current statistics, but studies done by Smashing Magazine in 2008 and 2009 found that 94% of popular blogs and 89% of design portfolios were center-aligned. It's a small sampling of websites, of course, but it indicates that the overwhelming trend is toward center-aligned websites. If I had to venture a guess, I would say that the reason for ...


8

It depends on the media that you are using, the audience and the amount of information that you have to display, and the relevance that you want to give. More a page is cluttered, and less is easy to distinguish in a text a particular word or phrase or in a graphic a specific elements. I normally make the example of newspapers and adverts in fashion ...


8

Nate implied this in passing but I think it's worth emphasizing: one of the key features for a logo is for it to be effective (readible or legible and recognizable) at very small sizes, medium sizes and very large sizes. Some designers make variations for different situations, but in general it should be able to communicate its message equally well as a ...


8

I don't know whether this question should be closed or not we have lots of similar question on this site you can check all of them one by one there are lots of good resources to start with : Composition web design rules Correct set of principle design What is the single most influential book every designer should read Tips and sources for ...


8

How to make your website look professional in my eyes, in no particular order, oh... and in short:) If you need more explanation what I mean, just tell me: Base your color palette around the corporate identity of the client. Listen to his needs carefully so you can suit the style he wants Design for usability. You can make a jaw dropping design but if the ...


8

A good aesthetic eye is something that takes a little experience to develop. And being a good designer means also being your number 1 critic (not number 1 fan, which many poor designers tend to be). Good designers are perfectionists, just like any other good artist. There's no simple way to achieve these things, but one very helpful method is to immerse ...


8

You're delving into a matter of taste here. There are many ways to be minimal. You have done it successfully, in my opinion. I suspect it is the extreme reduction in styling that is bothering your friends. All critiques are not equal The first question you should ask is, are your friends representative of your target audience? If not, find some people who ...


8

Ignoring the how old the onlooker might be, how high up, low down, indoors, artificial light or not, dark train stations, weather, is it a print sign or a screen, reflective road sign etc etc. There are a few tools that will help you calculate this, and there are some best practices. If you really want to get into this, your keyword will be signage. ...


8

De gustibus non est disputandum applies. What is tasteless, like what is humorous (or not), varies with culture, fashion, sensitivities and the prevailing political climate. It is also a personal matter, so my answer is personal. Like anyone, I have my own views on what is acceptable. This isn't a matter of being snobbish; it's that I want to hang onto my ...


7

The amount of whitespace is always directly related to neighbouring elements. If the content is very busy (lots of visual information) you should use more whitespace around your logo/image/text. That will isolate it from the surrounding visual information thus making it visible. Check the everyday leaflets you probably get in your mailbox. They're usually ...


7

The most important file format he should give you is a vector format, typically in .eps, or vectorized .pdf. He should also give you some high resolution transparent png format as well. But if you have the .eps format, then you can make pngs in any size or resolution later. If he cannot or refuse to give you the logo in vector format, then you hired the ...


7

As Jin says, you need a vector file. EPS is the most versatile of the formats Corel Draw can export, so be sure to get that. (You can import EPS files into Word or Pages to roll your own stationery, besides sending one out to a printer.) Based on long experience, you'll only ever use the .cdr file if you're sending to a designer who uses it or one of the ...


7

Robin Williams, the friend to all beginning designers, points to four things that are critical: Contrast, Repetition, Alignment and Proximity (and yes, the acronym is CRAP!). You should get her book, "The Non-Designer's Design Book" and study it. Everything in it applies to the web as much as it does to print. It's easy to read and very clear. Then get "The ...


7

All the principles of design that you already know apply equally to monochrome as they do to multi-colored work. Working with a single ink (whether it's black or any other color) may feel unfamiliar, but it is not fundamentally different. I suspect that it is unfamiliarity that is making you uncomfortable, not any lack of skill. A good design will always ...



Only top voted, non community-wiki answers of a minimum length are eligible