New answers tagged design-principles
The 'professional' quality of an icon is much more attributable to the concept behind it than the execution. With that said, a rock solid concept can be ruined by a poor execution, and conversely, a poor concept can be enhanced by a good execution. But, would you rather work towards the best of a bad idea, or the worst of a good idea? With a good ...
I've seen "stick figures" look quite professional - if the sticks are wide enough, of course. Those types of figures are used in International signage and are rather standardized. I'll give you a UX-kind of answer: test with your user base. Ask your users what their feelings are regarding the iconography.
Do you really need to follow the trend? Don't ever do something because it's a trend. Do things because they're good for the user's experience because that is what's best for your company and your design. Think really hard about the implications that adding a large video to your site will have and weigh the other options you have. You don't have to use this ...
Things that help designers focus on what's important to a design: Identify the key message - this is what people viewing the design should intuitively grasp, this is the voice or message of the design. Everything in the design should help reinforce the message. This is a careful balancing act as being too blatant can be off-putting and not everything in a ...
I have also had to do this frequently and it gets really difficult to keep the printed piece from looking like a NASCAR race car. My process is that I start by making things the same size and then tweak them by eye (sometimes using "soft eyes" - defocusing so you only see "blobs") so they are visually balanced.
I think in that particular example you should scale the two logos both to one reference which is the text ... because when it comes with aligning two logos having texts, you should consider the text proportions first. and in your example the two fonts of the logos looks similar. align the text to the same base line scale the two text in logos to have the ...
I work at a nonprofit and have to do this frequently when including sponsor organizations, etc. on flyers and invitations. What I generally do is start by sizing the logos so the type sizes are equal, and then tweaking individually based on the overall size of the logos in proportion to eachother.
The Lowest Common Denominator vs. Highest Common Factor Approach™ Define how much available space you have by creating, placing, and balancing empty elements within your design. I chose to use the Golden Ratio for the above (100px x 161px) because it's better to work with a horizontal rectangle, than it is with a perfect square based on most logos being ...
Do you really need to follow the trend? Don't ever do something because it's a trend. Do things because they're good for the user's experience because that is what's best for your company and your design. Think really hard about the implications that adding a large image to your site will have and weigh the other options you have. You don't have to use this ...
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