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The 'F' Pattern There is the well-known effect of the 'F' pattern, where readers will scan the page from top to bottom and left to right, paying more attention to the left than the right, roughly in the shape of an 'F'. This is backed by research and a number of scientific studies. This mainly applies to text heavy pages, with minimal graphical elements. ...


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What you need to know is Brand Architecture. There are potentially 3 types of brand architectures which is nothing but a framework into which its brands fall. Your question has more than one brand architecture. Virgin brand follows "Corporate or Monolithic" Brand Identity where its sub brands share the same first name. Subsidiary is a very generic term to ...


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The answer to this question could be a master's thesis, so please consider my answer as an opinion more than a technical answer. Designs, when it comes with ads, posters, book covers, etc., are direct messages wrapped in a design composition. The common elements between all compositions are typography, visual language, scripture language and its direction. ...


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I think you are misunderstanding. Google's Material Design (which is no bible—but correct in this case) says not to distort an existing icon. The Windows logo incorporates a perceived perspective but it is never distorted. To illustrate my point—The Windows logo without any distortion: The Windows logo distorted: Using distorted shapes to create a ...


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There is a difference between distorting an existing icon and designing your own icon from scratch and deciding that the distortion is part of the design. Google is warning you against the former, but no-one can or should stop you from doing the latter. Lots, if not all, style guides of brands and logos prohibit the distortion of an icon or logo. Rightfully ...


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I would do this in a page layout program. I am doing this in InDesign but should be the same in other programs. Create a text box that fills your background. Then fill that box with lots of text from where ever and take out the paragraph breaks. Set the font to 5 pt. and the paragraph alignment to "Justify with last line aligned center". Set the text color ...



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