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If you listen to the godfather of corporate logo design, Paul Rand (and really, you should) you show one idea: The arguments for this approach is that the client has hired you based on your existing work. As such, they want your skill set and experience and they should trust your skill set and experience. You, as a trusted, experienced designer should ...


I think it's better to show 3 different concepts but that also depend on your contract and how much time you want to spend on this. With design, I like to say "everything is possible it's just more expensive." So it depends on the budget of the logo, how fast you create and in how much time it needs to be done. If you work as an in-house designer for a ...

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