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I don't know if I'd call it a disconnect. This is a product of the desktop publishing era. Many small businesses (at least in the US) employ an in-house "marketing" person who does it all. They often learn graphics apps on the job or through some kind of on-line training. I've seen this first hand, coming in as a freelancer. One person who learns web and ...

I wouldn't say those job descriptions are asking the candidate to actually be able to execute graphic design, but rather manage it--be it through vendors or other teams within the organization. Marketing and Graphic Design obviously are closely related and there is certainly overlap. It certainly doesn't hurt marketing folks to have some graphic design ...

I was just talking about this yesterday with another designer friend, although her comment was that employers wanted designers who also have high-end coding experience. Her perspective is also that Jacks-of-all-trades are masters of none, and she'd rather be a kick-butt designer who knows a kick-butt coder she can subcontract. My feeling is that these are ...