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This looks suspiciously like the branding form of the dreaded marquee and blink tags. The human eye is naturally drawn to movement so in that sense it seems like it would be desirable for capturing attention. However, as evidenced by the near-universal hatred of blink tags, people may react negatively. On a slightly more serious side, many people will find ...


I have never heard of "Dynamic Identities" until now but I did want to point out some thoughts on a dynamic vs static. 1) At this point in age I don't see dynamic identities being utilized in the real world outside of creative mockups. The purpose of branding your company is giving a visual representation of your company. It is impossible to get away from ...

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