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Visual or branding guidelines is a broad term that could describe any number of things; the customary ambiguity of GD terms; yet I've noticed that in most cases they are a necessary measure to ensure third parties apply your branding correctly. What you're talking about is more a consistent similarity and feel between the apps which I think can be better ...


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Personally, I think it is hugely dependent on your audience. Children for example love characters, cartoons, animations, smiles and general rainbows, sunshine and happiness. (or at least that's what we condition them to like/like to think they like). So responsive characters and smiley faces are rampant in logos aimed at children. E.g CBeebies this is ...


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I don't have any studies, but years ago I came across a website called Suicide Food. I don't advocate the viewpoint, but I think it is relevant to your question. Once you see what they are talking about it is hard not to see it in logos etc. everywhere. My personal reaction is humor and laughter, but I suspect the people who run/ran that blog are earnest ...


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I don't think you can assert a matter of perception as a "law" which applies to everyone. I personally like shapes and symbols better than personifying everything - it gets a little cheesy after awhile. I think it is all about preference and execution. If you have a crappy mascot, it won't fly. If you have a crappy geometric logo, it won't fly either; but ...



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