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32

Yup, these are legitimate things and they have names. "Visual alignment", or, "Optical alignment" This is the general principle - you're aligning by eye by what visually looks right, rather than by rule. It's used not just in typography but anywhere visual consistency is important, for example in designing icon sets - making icons with curves look neat ...


29

If you look at many fonts you'll notice that the curvature of the letter 's' pierces the perfect alignment of the baseline and of many other small letters. And as a general rule round shapes tend to do this - pierce the baseline of straight edges. I had an article about this phenomenon, and why it happens, somewhere in my bookmarks but the link evades me at ...


10

This is a technique called overshooting (or overhanging). The reason why we use overshooting is because the way we perceive things as humans (at least in terms of pure mathematics) is inaccurate. Don't believe me? Let me explain: Consider this image: Does the circle and triangle feel like they have the same weight to you? The truth is that they have ...


5

I don't have any articles to back it up, but I can tell you from experience that you are correct. Just like manual kerning, spacing and aligning letterforms (and other objects) like this is part science, part art. Let your eye and gut guide you rather than exact numbers and math.


5

Two very basic benchmarks for a logo: If it has text, can you read it? If it made of shapes, can you draw it from memory? The problem with your logo really is that it has no unique shape that makes it distinguishable other than handwritten text, which we can't read. So you you are killing off your own benefit. And the color boxes (which are from the ...


5

You have the first steps right. You need to keep that oval shape you draw over your logo, select that circle and go in the menu "Object" and select "Expand". That's probably what was missing. The pathfinder commands won't work with your thick stroke unless you convert it to a shape. Then do your Pathfinder: Go on the Pathfinder panel, then select all, ...


4

If you are willing to work a little for a realistic result you should calculate the number of sections of the baloon you want to place it on, cut the logo in the equivalent number of sections and place each individual section manually with the help of transform -> wrap, opacity and blending mode, good luck. Also, this is my first answer here so I hope it's ...


3

You may need to warp the logo before mapping it. Currently, it wraps on the slices of the balloon but not on the balloon itself. It needs more three dimensional look. I presume they will apply to logo or banners on the balloon when it is flat on the ground. When it is inflated it will wrap around and the balloon and the parts that are on the sides should ...


3

The concept at play here is that your eye (i.e. your brain) processes curves differently than it does straights. In a manner somewhat similar to how you "see" a halftone as a smooth tone, your eye finds an averaged location as the perceived "edge" of a curved letterform. Your positioning of your logoforms is "correct" according to this notion. The key of ...


2

There's no rules about renaming or not your company; it's your logo and your company, you do what you want. After all, a lot of people name their businesses based on symbols they like. If this graphic has a special meaning to you, it's alright to use it. Especially in design, there's no limits to express your own style and since it's for yourself, you truly ...


2

OK, so you have an oval, here it has a white fill and an 8pt stroke: Next go Object -> Path -> Outline stroke: Now draw a line where you want to cut it: And go Object -> Path -> Divide objects below: This cuts the oval and its white background at that line. Next right click and Ungroup those, and delete the bottom background and unwanted stroke: ...


2

What's hard with these 2 logos is how they have the a similar shape. What I often do for that kind of project where there's a primary logo and a secondary one is making sure the emphasis is added to the primary one, and then I put the second in a position to make it look more like a badge. For these 2 logos that have a round shape, I think it helps a lot ...


1

Few questions you can think over: The logo is using brush or handmade? Text used inside is signature of anyone? Is this readable? The Logo: Logo is represents company brands or corporate identities in market. Logo should be simple and creative. Easy to read, relevant text can be added. Solution you can go for: Change the text of Logo as it is ...


1

remove the F and R. use a simple, easy-to-read sans-serif font. I suggest Droid Sans. make the logo a square. Why is it floating in the bottom-right corner? rotate the shoe to be sitting upright, horizontally, as a shoe would touch the ground naturally when walking. place the shoe above the name of the business. Write out the name of the business in ...


1

"Saving as editable PDF" in Illustrator means that Illustrator embeds the ai file when it creates the PDF, so that it can reuse it. This does, of course, bloat the PDF… and it requires Illustrator for editing. Acrobat does not have the capability to edit vector graphics; it does need a helper for that (such as Illustrator). Acrobat DC is quite good with ...


1

if your client doesn't have Acrobat Pro version (only Acrobat Reader) then they won't be able to edit it--there are some free PDF editors available for download (but I have never used one since I have Pro) and IF your client doesn't have the used fonts loaded on their machine, they will have problems with text reflow possibly--FYI the intent of an editable ...


1

If the logo will be used for commercial purposes then it must be professionally vectorized. Don't even think about automated vector conversion tools. They are providing terrible vector images that can not be used for any company. Check blue link with tutorial that will show you how to vectorize company logo with a pen tool in adobe illustrator - How to turn ...


1

There is no point in renaming, redesigning or ruining something when the end goal is unclear. Did you set out to make a "C"? Then re-do it. Did you set out to make an alphabet? Then maybe re-name, but first compare to the other letters. It is always the purpose and not the tweak you should focus on. As you can see it is [...] full of nostalgic elements ...


1

1) If you have contact to the designer you should idealy ask for a vector based logo. 2) Do not use jpg for a logo or any graphic that has large uniform areas of color. Use png at this case. 3) This image is not really pixelated. It has a strong jpg compression. See point 2. 4) It has some thin lines that should be adjusted. That needs to be done in ...


1

Your logo looks fine--well, as fine as it can be rendered at that size. The problem is the logo itself. It's using some very fine lines that simply will not render that clear at that size on a screen. Ideally, the designers of branding elements would have created a version specifically for screen use at this size. I'm guess they didn't in that case, so you ...



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