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10

There are not that many similarities. Both images are "flat design" and have a white background.(1) Both use a muted color. Both use sans serif fonts. The same is true, more or less, for Windows 10, Mac OS X Yosemite, and Google's UI guidelines. Let's see about the differences then. I think these are the most obvious: (where possibly "different font" ...


3

Hold the Command/Ctrl key down and click the layer thumbnail for the "B". This will load a selection. Highlight the green layer Hold the Option/Alt key down and click the New Mask icon () at the bottom of the Layers Panel. This will provide a non-destructive way to remove one layer's contents from another. Working non-destructively has great benefits and ...


3

I don't think there's any particular 'concept' at work. It's just a nice, geometric way to organize 4 elements. Squares are sturdy and solid, and as a logo, fairly versatile (they aren't particularly horizontal nor vertical) (Note that the second image isn't actually a logo, but a piece of artwork: ...


2

If I were you, I would only alter the logo if this Children's division will have separate functions inside of it—If it's a new 'bucket'. OR if this logo will have more of a presence than typical business units for PR or signage etc. Additionally you may want to alter the logo if it ever will appear next to the parent/main logo or as a collection of ...


2

The only answer is: Not If anyone has a different opinion, he/she has to explain it. Over and out. It is not your job. BTW: I like your logo :)


2

Select layer 1 in the Layers Panel, make sure it is highlighted. Click on the selection tool, I would suggest the Magic Wand tool if you're using Photoshop. Select/highlight the areas you wish to knock out of the layer 0. Then, with that area still highlighted, click on layer 0 in the layers panel. Press delete on your keyboard. And hide Layer 1 so ...


2

Subsidiary seems to work if you talk about companies. extracted from https://en.wikipedia.org/wiki/Subsidiary: A subsidiary, subsidiary company, or daughter company is a company that is owned or controlled by another company, which is called the parent company, parent, or holding company. But I'd say Range is more common for brands. Example: ...


2

Collateral Branding is often the term used for items used that have a similar, but different, brand for the same company. Collateral Marketing means items being used to sell.. ads, flyers, brochures, etc. Collateral materials means identity items, cards, letterhead, etc.


2

I would call this a "range" of their main brand or "subsidiary brands". So Virgin's Active range or Vera Wang's Love range.


1

I've just come up with something which is somewhat better than the original: Step 1: Resize to 200% Step 2: Colour -> Desaturate > By lightness Step 3: Colour-> Curves: Step 4: Colour -> Colourize Step 5: Resize to 50% (i.e. back to 100% of original) Result:


1

In Adobe Illustrator, you could get that effect in using a similar method as you did with Adobe Photoshop, but different tools. 1) Type your text and duplicate it to have 2x the same line of text. Use a different color for one of the text. 2) Align your 2 sets of texts with a light angle as on your picture. What you'll do next (as explained in the next ...


1

If you have access to an iPhone or iPad, you could try using Adobe Shape. It uses the device camera to take pictures and convert the pictures into vectors.


1

The simplest method to do this is to Copy the entire vector in Illustrator. Then paste it in a new layer in Photoshop. When you paste it, it will give you prompt to how you would like to paste it. Select Smart Object, and it will act as a grouped Vector. In addition make sure you PSD file is set to 300dpi if you are planning on printing. Also another ...


1

A vector shape has no resolution. PhotoShop does. So the very nature of rasterizing a vector shape will, in theory, always produce a lower-resolution file. There's no way around that. What you need is 'enough' resolution for your particular need. To know what that resolution is, read this post: I need to print an image a certain size. What dimensions and ...



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