Tag Info

I don't know if I'd call it a disconnect. This is a product of the desktop publishing era. Many small businesses (at least in the US) employ an in-house "marketing" person who does it all. They often learn graphics apps on the job or through some kind of on-line training. I've seen this first hand, coming in as a freelancer. One person who learns web and ...

I wouldn't say those job descriptions are asking the candidate to actually be able to execute graphic design, but rather manage it--be it through vendors or other teams within the organization. Marketing and Graphic Design obviously are closely related and there is certainly overlap. It certainly doesn't hurt marketing folks to have some graphic design ...

When I was coming up with a logo for my club, I was thinking about the things mentioned in most books on graphic design like its sense of identity, and use. One thing I learned after coming up with a lot of concepts that ultimately went to my trashcan was that your logo needs to be a simple one, that can easily show people 'what you're about'. There are ...

To answer all the individual questions you posed: It depends. In other words, there's no hard and fast rules to this. But, in general, I'd suggest not trying to make the logo do too much. One of the more common mistakes for beginners is trying to make the logo literally describe the company. As your examples show, rarely is that actually what a great logo ...

I was just talking about this yesterday with another designer friend, although her comment was that employers wanted designers who also have high-end coding experience. Her perspective is also that Jacks-of-all-trades are masters of none, and she'd rather be a kick-butt designer who knows a kick-butt coder she can subcontract. My feeling is that these are ...