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I've been looking into this lately and running my own tests using many different tools and techniques. I've found that for JPEG images, combining JPEGmini and ImageOptim (in that order) works best. They each do different things to reduce the image size. For PNGs, I like ImageAlpha followed again by ImageOptim. I don't plan to publish my benchmarks but ...


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To answer your boiled down question, while often times this isn't needed—or in fact will take more design/development time—but in your example case there can simply be a narrow crop of the image (with retina @2x versions too) for the mobile layout. That's the beauty of CSS media-queries, that you can include specific versions of the image a wider range of ...



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