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why we should not do this. I would not say if you should or not. But you probably need to open your options. A brand guide preferably should be in an "absolute color" mode. A PMS is a good decision if the color matches de desired one. (I strugled a lot of years for a good red on the PMS system, sometimes I gave up for the red 032). But there are some ...


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Pantone sells a swatchbook called the "Pantone Process Color Imaging Guide 1000" It has color chips for many of the Pantone colors and next to them, a chip showing the Pantone-recommended CMYK equivalent. Or equivalent du jour ... they seem to change from time to time. As it happens, their sample of Orange 021 C is not at all a good match for the CMYK "...


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One of the main benefits of using Pantone colors is that you can use colors that simply don't exist with a standard CMYK process. You say the values don't seem accurate but remember what you see on your screen and what will print is rarely going to be the same. Take in to account calibration issues, different color profiles, differences in paper and things ...


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Here are the most recent Pantone Colour Suffix Differences from the PANTONE Help Center: CV = computer video. This designation is used to denote that a color is an electronic simulation of a PANTONE Color. It is used in older versions of software applications that license PANTONE Colors, e.g., Adobe Illustrator, Macromedia FreeHand, QuarkXPress, ...



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