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The icon isn't terribly ugly, it's simple. But maybe as an idea it doesn't have that much going for it? If you tell people "it's a c inside of a B on its back and kind of looks like a camera" are they going to be impressed? Or is it better to start from scratch and make a better looking camera which isn't shaped like a B on its back? To compare with here is ...


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for the first word, claudio, consider a more bold font for just that word, and "eyeball" it to fit squarely over the last name instead of using guides. the kerning between the B and A, and the A and C in the last name might be tightened a bit. I like the logo itself. the squareness reminds me of books on a bookshelf, though. I would keep working on the ...


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That's approximately 99 and 44/100% pure photography, which in the commercial world means "the Photoshop work was no more than a half-day". There's a single hard(ish) light raking down steeply in front (from, it seems, about three feet above the model's head, going by the fall-off—if it weren't for the fall-off, you could do this in open sunlight) and a ...



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