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Yes, as others have noted supplying you with vector and other formats is what you are paying for. I would add the need to create many size and color variations too. Think about the search, "your company name and logo" in Google. What will come up? If you tag several size and color options you increase the chance someone will use your logo AND you increase ...


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I need to use it for a web site, as a watermark on digital photograph as well for printing on photos, business cards, etc. Ideally you tell your designer your intended uses and requirements and they will tell you what formats you need, and what to use each for. CMYK & RGB You will need both CMYK and RGB versions of your logo. Generally, you should ...


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Your designer should supply your logo as vector artwork, in .eps, .ai or .pdf format for print-based applications. Ideally they will provide a positive and negative version of your logo, so you can use it on light and dark backgrounds. They should also supply you bitmap versions (.jpg or .png) for use on the web and social media.



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