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I usually try to work in 1:1 scale, but rarely do I work with formats that large. It's not uncommon for artwork to be set at a smaller scale, though. Here's a question that touches on that: In Illustrator, how do I set my file at 10% scale? When going back and forth with a customer, I find it easier to communicate with exact sizes. I try and avoid language ...


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I don't see why not. Just be careful that the sizes are proper when you export the file for print (something I'd use InDesign for, anyway). If all else fails, you could always just scale the finished work to the desired size.


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I had this same issue when I was making my business cards a few weeks ago. I didn't want to be smaller than 10pt for fear that it wouldn't be readable. However, after printing out some tests I found that 8pt was the perfect size - still readable and everything fit nicely on the card. You could do all one size (IE 8pt) and then bold/italics/different color ...


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File > Save As... choose JPG. Set the Quality to 12 and save. DO NOT use Save for Web, use Save As.. The difference is Save for Web will save an RGB image at low resolution. By Choosing Save As.. you can save a CMYK JPG at high resolution. The quality setting of 12 will retain most of the quality of the file. In fact, you probably won't be able to ...


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The short answer is yes you can. As long as the aspect ratio is the same. It would be best also if you converted your strokes to paths, just to make sure they scale proportionately as well. The same does apply to raster-based stuff. Lots of tradeshow art gets scaled down to send over to printers.



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