Hot answers tagged

42

www.example.com and example.com are two different addresses. It is only a common convention for web servers to be configured such that both variants work the same. This convention is not universal, and some web sites will be set up only to respond to one or the other. You need to confirm with whoever is in charge of the web site, which is acceptable to ...


32

Not only you need bleed, but you need to consider if you need to shift the image a bit away from the borders depending on the binding method you are using. Saddle stitching binding allows the book to lay flat when it is open. The content that is close to the inside edge of the book will be visible. This method of binding is usually expensive. Perfect ...


32

If the client was given opportunity to proof read final files before they went to press, it's the client's responsibility. If you failed to allow the client to proof read before anything went to press, it's your responsibility. Clients should always have the final say before anything is reproduced. That means the client should proofread all files once ...


28

Yes, ideally all files that need bleed should have it on all sides. The bleed is an extra area that you add to your design to make sure there's no "white border" once the card or flyer is cut. The cutters that print shop use is not 100% perfect, pages might not be aligned or printed perfectly; when you add bleed, you make sure there's color everywhere ...


22

I will start by saying I have negative social skills with a seasoning of Aspie on them. So, taking that into account, here I go. Based on my Spock-like field work I have learnt that my non-creative clients (I have creative clients as well) tend to be problem solving oriented. They tend to focus on the problems they have and are very interested on how you ...


22

Spot A Pantone is a Pantone when it's a "spot" color. Make sure your Pantone swatches have the color type "spot color". Even if you color swatch says Pantone XYZ, it doesn't make it a Pantone; if it's not a spot color, it will be considered as a process color (CMYK). Conversion during export If you are 100% certain that your swatches are "spot" then ...


19

For me, it's always the why. I've run into many situations where a client is initially uneasy about my work. Not because they outright dislike it, but because they don't think it fits with "what they've seen." When clients are accustomed to seeing the same thing over and over from themselves as well as any competitors, it can be a challenge to get them to ...


19

It's her responsibility. That's why you provide proofs that she can freely take as long as she wants to review. A good trick is to make them write by email that they approve the proof. You ask it this way before sending the final print-ready file: "So, is this approved or do you need any more revisions?" She'll respond a Yes, or No. You got your approval ...


18

I'm not sure an invoice is the right place to create an experience. Sure, brand it, make it unique, but remember what its primary function is: to tell the client how, when, and how much to pay you. Keep in mind the client might need to scan it, copy it, print it himself. So, to give more specific advice: Turquoise is cool, but keep it to an accent color ...


17

www. may have valid technical reasons for being used. When a server is configured it must be set up to use http://www.example.com and http://example.com. It is completely possible that www.example.com loads the site and example.com does not. They are two, different, separate, addresses. This is all controlled by the server. Both addresses may work, or one ...


16

I'd ask for "your logo in a vector file format. This may be an EPS, PDF or SVG file". But be prepared to accept the fact that a lot of these businesses likely don't have a version of their logo in a vector file format. In fact, you'll often encounter businesses that don't even have a proper digital source file of their logo. Getting 'scans from yellow ...


14

The purpose of bleed is to mitigate imprecision. The printer "may cut 1/16 inch off the pages" means that the printer will not guarantee that their cutter will be accurate within 1/16 plus or minus (a 1/8 inch range). So the question for you is not about cutting too much off, but whether you will be happy with a sliver of white paper showing when they don't ...


14

Yes, you can have a 2 colors logo with red, black and white. If you speak of standard printing (paper, stock), white is the absence of color. If you were asked for a 2 colors logo, it's probably to be able to print it in 2 colors Pantone (savings on inks) and because the person doesn't want a rainbow of colors for his/her logo. But if you're creating a ...


13

They are trim marks used as a guides to cut the paper. Sometimes, they are double. One set indicates the limit of the bleed and the other indicates where the paper should be cut. The bleed marks are only for reference and not necessary. If you prepare a layout print-ready, it's usually better to add the trim marks; it clearly indicates what size is you ...


12

There is no way to print RGB colors in CYMK simply because you can't 'print' RGB, as it's a projected light color space, not a reflective light (ie, ink) color space. Many colors overlap in RGB and CMYK spaces, but not all, as you've found out. You can use spot colors to print more colors that CMYK can provide--which can get you closer to what you might ...


11

I would contend that this is difficult to answer definitively. If you're talking a four-color process, a straight 100% 'Y' would probably be your best bet. However, highlighters tend to have a neon glow about them, which can't be achieved in CMYK. You'd need a special process color for that. Get your hands on the highlighter you want to emulate, draw on ...


11

I think that your first option is a much better practice. I wouldn't treat a numbered list any different than I would design an alphabetical list. Would you setup a book's index in an alternating-column style? Having a reader's eye scan back and forth across multiple columns doesn't sell the continuity that an ordered list should provide. Multiple column ...


11

How am I supposed to get what the cover tries to tell me? Well reading the article is a good place to start. If that's not sufficient then it might not be the best design either of the cover or the article itself. In this case it did require a bit more research to figure out as they didn't include the below in the article: Are there any cultural, ...


10

If the client was provided a proof, he/she signed off on that proof, and the error was missed by the client, it is the client's responsibility. However, you should have written approval before anything went to production. If you have that. You need not do anything or feel any obligation to address the matter financially. This is the cold, hard truth. It's ...


10

Options: Convert your art to CMYK and print it as-is. Convert your art to CMYK, and manually adjust the values to increase their vibrancy. (RGB to CMYK conversion can make things look muddy, especially those bright blues). If you're in photoshop, you can try a few different Adjustment Layers to get the colors closer to where you want it. Color Balance and ...


9

I found this on YouTube, Removing Crop Marks YouTube I guess you are not meant to use them for cutting thing out with scissors but like she did. It's probably quicker to do it this way but I still do what JVS does. The video shows that the proper way to cut an image with crop marks is to use a ruler and a cutting knife. You line the ruler up with the marks ...


9

The DPI of the image itself is not really that important. What is important is how big you will print the image and what kind of press/printer will be used to print it. This is why: DPI, dimensions and pixels The dimensions of an image can be specified in 2 different ways. Indicate DPI and dimensions in inches (or cm) Indicate dimensions in pixels (or ...


9

To add on to Brendan's answer, the "Neon" quality of "Neon Yellow" can be achieved in CMYK, but that's not all a highlighter is. A physical highlighter doesn't contain the pure yellow we expect from printers and monitors, but a slightly more watered-down version, so step one would be to use, say, 75%-80% yellow to start with. Next, to achieve that ...


9

Most commercial printers will provide a color proof that is ostensibly a very good representation of the final output. Probably will have an additional cost attached to it, but definitely ask about it. If they decline to offer a proof before final printing, you may want to look around elsewhere for another printer. Also, make sure your image is in CMYK ...


9

These are crop marks, they indicate how the paper is to be cut after printing. This ensures amongst other things that the color reaches all the way to the edge of your paper*. But you could use crop marks to make custom sized pages, mark your signatures etc. * Printers in general can't print over page edges, they do on the other hand cut things into size ...


9

This depends on your contract with said client. It also somewhat depends on the situation and size of error. But in general: NO, if you provided a proof and gave a review and client says send to print then the client has signed the document off. They have approved, and that person takes responsibility. There is a extremely high chance of error in any ...


9

Everything that has been said is right on point. The dialog that you should have is" "I need all of your design assets for this project. I need your logo in a vector or high resolution format in order to print it correctly. I need all images in high resolution. I need all licensed fonts you intend to use. If you don't have these assets in the proper format, ...


8

For our printing partners, we almost exclusively submit PDFs for printing. Unfortunately, PDFs have dimension limits. It was around 5 meters (I Googled, it's 200 inches). So we scale down. We usually do it for those hoarding artworks -- hoardings are "panels" that you use to board up when you're constructing a new store inside a mall (or any building ...


8

When the client is the knowledge expert, the client must be responsible for the accuracy of that content assuming the client had the opportunity to review the material. I authored a technical manual and hired two editors. One of them knew nothing of the content. Her job was strictly clarity, continuity and grammatical accuracy. With the second editor, ...


8

It is quite hard to tell from the image that you have posted, but to me it looks like a result of the printing process being unable to reproduce deep or bright colours on the media being used. This is very common on matt and uncoated media. I would expect LAMINATING (or wet varnishing) to help the colours to "pop" You should be able to do a test of this by ...



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