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40

www.example.com and example.com are two different addresses. It is only a common convention for web servers to be configured such that both variants work the same. This convention is not universal, and some web sites will be set up only to respond to one or the other. You need to confirm with whoever is in charge of the web site, which is acceptable to ...


32

Not only you need bleed, but you need to consider if you need to shift the image a bit away from the borders depending on the binding method you are using. Saddle stitching binding allows the book to lay flat when it is open. The content that is close to the inside edge of the book will be visible. This method of binding is usually expensive. Perfect ...


26

Unless you have a very strong US-biased group of clients, use A4. A4 is an international standard, while Letter is only used in the US and Canada. It is also not necessarily true that "someone using an A4 filing system would have no problem fitting the smaller letter sized into the system" as Scott claimed, since Letter is wider (215.9 mm) than A4 (210 mm). ...


26

If the client was given opportunity to proof read final files before they went to press, it's the client's responsibility. If you failed to allow the client to proof read before anything went to press, it's your responsibility. Clients should always have the final say before anything is reproduced. That means the client should proofread all files once ...


18

I will start by saying I have negative social skills with a seasoning of Aspie on them. So, taking that into account, here I go. Based on my Spock-like field work I have learnt that my non-creative clients (I have creative clients as well) tend to be problem solving oriented. They tend to focus on the problems they have and are very interested on how you ...


17

I've found it best to target letter height and A4 width - i.e. the lowest common denominator solution.


17

Yes, ideally all files that need bleed should have it on all sides. The bleed is an extra area that you add to your design to make sure there's no "white border" once the card or flyer is cut. The cutters that print shop use is not 100% perfect, pages might not be aligned or printed perfectly; when you add bleed, you make sure there's color everywhere ...


16

For me, it's always the why. I've run into many situations where a client is initially uneasy about my work. Not because they outright dislike it, but because they don't think it fits with "what they've seen." When clients are accustomed to seeing the same thing over and over from themselves as well as any competitors, it can be a challenge to get them to ...


16

It's her responsibility. That's why you provide proofs that she can freely take as long as she wants to review. A good trick is to make them write by email that they approve the proof. You ask it this way before sending the final print-ready file: "So, is this approved or do you need any more revisions?" She'll respond a Yes, or No. You got your approval ...


15

Here are a couple of things you could do... Stroke the black: Use an outer Glow, this may not work depending on the rest of the design: Stroke all of them, this is what I think I would do:


14

That’s a halftone. Halftone is the reprographic technique that simulates continuous tone imagery through the use of dots, varying either in size, in shape or in spacing, thus generating a gradient like effect. It can be achieved in Photoshop by choosing Filter → Pixelate → Color Halftone. The example you posted looks like the halftone version of the ...


14

The purpose of bleed is to mitigate imprecision. The printer "may cut 1/16 inch off the pages" means that the printer will not guarantee that their cutter will be accurate within 1/16 plus or minus (a 1/8 inch range). So the question for you is not about cutting too much off, but whether you will be happy with a sliver of white paper showing when they don't ...


14

www. may have valid technical reasons for being used. When a server is configured it must be set up to use http://www.example.com and http://example.com. It is completely possible that www.example.com loads the site and example.com does not. They are two, different, separate, addresses. This is all controlled by the server. Both addresses may work, or one ...


12

It is fairly simple. Here are some key points: STEP 1 - I first drew a random 1px line with the pentool. STEP 2 - I used mask and brush tool + soft round brush to fade parts of it slightly. STEP 3 - Then I drew bunch of dots in every corner. They vary in size. STEP 4 - Then I made a brush out of it. STEP 5 - Adjusted the brush settings ...


12

They are trim marks used as a guides to cut the paper. Sometimes, they are double. One set indicates the limit of the bleed and the other indicates where the paper should be cut. The bleed marks are only for reference and not necessary. If you prepare a layout print-ready, it's usually better to add the trim marks; it clearly indicates what size is you ...


11

I would contend that this is difficult to answer definitively. If you're talking a four-color process, a straight 100% 'Y' would probably be your best bet. However, highlighters tend to have a neon glow about them, which can't be achieved in CMYK. You'd need a special process color for that. Get your hands on the highlighter you want to emulate, draw on ...


11

I'm not sure an invoice is the right place to create an experience. Sure, brand it, make it unique, but remember what its primary function is: to tell the client how, when, and how much to pay you. Keep in mind the client might need to scan it, copy it, print it himself. So, to give more specific advice: Turquoise is cool, but keep it to an accent color ...


10

5pt is not a readable size, especially if any bleeding or misalignment occurs. Why don't you just print some tests out? Its not like you're printing a poster or billboard. Any printer is big enough to let you test business cards. Also there is no Ideal Size you have to look at it and determine how it fits with your image, your audience, and the text it ...


10

This site explains the process of coloring comics during the 60's (when the Hulk started) http://facweb.cs.depaul.edu/sgrais/comics_color.htm snip The possible combinations of these tints gave colorists a palette of 64 possible colors to use in the books, though most used no more than half of them. Many of the darker colors were indistinguishable in ...


10

It's a DuPont proprietary colour proofing process. It was originally a photographic process. They now have a digital version -- basically a colour-calibrated high-res inkjet print. I haven't actually heard the term used in the fully digital (computer to plate) era though. Maybe there are just a lot more options from competitors these days. Anyway, it's ...


10

Bleed and slugs are meant to be cut off after printing. Therefore you don't want them on the page. By being outside the InDesign page definition, it should make it clear that when printed, only the actual page will be seen. When you export to a press-ready PDF or output the InDesign file with printer's marks, the additional areas for bleed and slug are ...


9

Simply use any single color for the artwork. It doesn't have to be white in the file. You simply tell the printer to print the art white. This is, unless you are using some online printer..... then... Draw a black rectangle on a new layer. Move the layer below all other layers. Select the black rectangle and set it to non-printing using the Attributes ...


9

Although the best answer would be 'check some printers', I'd say, yes, usually 4 spot colour printing is more expensive. At least for regular offset printing. A typical printer will have their presses loaded with cyan, magenta, yellow and black ink, for this is the process that is the most commonly chosen. Changing the type of ink loaded into a press takes ...


9

It's recommended to start new chapters on the recto page of a manuscript, as it establishes a predictable flow for the reader to follow. The resulting occasional blank pages are actually a part of establishing this rhythm, making the divisions between chapters even more distinct. This recommendation is listed in rule 1.48 requires login of the Chicago Manual ...


9

These hairlines are due to flattening, anti-aliasing, and overprinting. Essentially they show the seams between where transparency has been flattened to preserve appearance. If you zoom in or out you will most likely see the lines disappear or appear in other areas, but will never increase in size. As a print proof it's most likely that the PDF is in ...


9

A4 does not fit onto letter. But I'm sure you know that. In the end, for someone using a letter-sized filing system, A4 presents a problem due to its additional height. Pages have to be folded to fit or legal size filing has to be used. But.... Someone using an A4 filing system would have no problem fitting the smaller letter sized into the system.


9

To add on to Brendan's answer, the "Neon" quality of "Neon Yellow" can be achieved in CMYK, but that's not all a highlighter is. A physical highlighter doesn't contain the pure yellow we expect from printers and monitors, but a slightly more watered-down version, so step one would be to use, say, 75%-80% yellow to start with. Next, to achieve that ...


9

Most commercial printers will provide a color proof that is ostensibly a very good representation of the final output. Probably will have an additional cost attached to it, but definitely ask about it. If they decline to offer a proof before final printing, you may want to look around elsewhere for another printer. Also, make sure your image is in CMYK ...


8

Keep it simple: use a subtle outline on each of the circular swatches. From what I can see, the colour and thickness of the horizontal white line would be great.


8

Similar to Ryan's answer but more a choice from your own branding guidelines. You can use Ryan's suggestion, or you can use the one that's even better from your guidelines. The one on the bottom left: I think it's beautifully branded by the way. Something like this - you can pull the template straight out of the PDF you linked to:



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