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42

www.example.com and example.com are two different addresses. It is only a common convention for web servers to be configured such that both variants work the same. This convention is not universal, and some web sites will be set up only to respond to one or the other. You need to confirm with whoever is in charge of the web site, which is acceptable to ...


32

Not only you need bleed, but you need to consider if you need to shift the image a bit away from the borders depending on the binding method you are using. Saddle stitching binding allows the book to lay flat when it is open. The content that is close to the inside edge of the book will be visible. This method of binding is usually expensive. Perfect ...


28

If the client was given opportunity to proof read final files before they went to press, it's the client's responsibility. If you failed to allow the client to proof read before anything went to press, it's your responsibility. Clients should always have the final say before anything is reproduced. That means the client should proofread all files once ...


26

Unless you have a very strong US-biased group of clients, use A4. A4 is an international standard, while Letter is only used in the US and Canada. It is also not necessarily true that "someone using an A4 filing system would have no problem fitting the smaller letter sized into the system" as Scott claimed, since Letter is wider (215.9 mm) than A4 (210 mm). ...


26

Yes, ideally all files that need bleed should have it on all sides. The bleed is an extra area that you add to your design to make sure there's no "white border" once the card or flyer is cut. The cutters that print shop use is not 100% perfect, pages might not be aligned or printed perfectly; when you add bleed, you make sure there's color everywhere ...


20

I will start by saying I have negative social skills with a seasoning of Aspie on them. So, taking that into account, here I go. Based on my Spock-like field work I have learnt that my non-creative clients (I have creative clients as well) tend to be problem solving oriented. They tend to focus on the problems they have and are very interested on how you ...


18

It's her responsibility. That's why you provide proofs that she can freely take as long as she wants to review. A good trick is to make them write by email that they approve the proof. You ask it this way before sending the final print-ready file: "So, is this approved or do you need any more revisions?" She'll respond a Yes, or No. You got your approval ...


17

I've found it best to target letter height and A4 width - i.e. the lowest common denominator solution.


17

For me, it's always the why. I've run into many situations where a client is initially uneasy about my work. Not because they outright dislike it, but because they don't think it fits with "what they've seen." When clients are accustomed to seeing the same thing over and over from themselves as well as any competitors, it can be a challenge to get them to ...


16

www. may have valid technical reasons for being used. When a server is configured it must be set up to use http://www.example.com and http://example.com. It is completely possible that www.example.com loads the site and example.com does not. They are two, different, separate, addresses. This is all controlled by the server. Both addresses may work, or one ...


14

The purpose of bleed is to mitigate imprecision. The printer "may cut 1/16 inch off the pages" means that the printer will not guarantee that their cutter will be accurate within 1/16 plus or minus (a 1/8 inch range). So the question for you is not about cutting too much off, but whether you will be happy with a sliver of white paper showing when they don't ...


13

They are trim marks used as a guides to cut the paper. Sometimes, they are double. One set indicates the limit of the bleed and the other indicates where the paper should be cut. The bleed marks are only for reference and not necessary. If you prepare a layout print-ready, it's usually better to add the trim marks; it clearly indicates what size is you ...


13

Yes, you can have a 2 colors logo with red, black and white. If you speak of standard printing (paper, stock), white is the absence of color. If you were asked for a 2 colors logo, it's probably to be able to print it in 2 colors Pantone (savings on inks) and because the person doesn't want a rainbow of colors for his/her logo. But if you're creating a ...


12

I'm not sure an invoice is the right place to create an experience. Sure, brand it, make it unique, but remember what its primary function is: to tell the client how, when, and how much to pay you. Keep in mind the client might need to scan it, copy it, print it himself. So, to give more specific advice: Turquoise is cool, but keep it to an accent color ...


11

This site explains the process of coloring comics during the 60's (when the Hulk started) http://facweb.cs.depaul.edu/sgrais/comics_color.htm snip The possible combinations of these tints gave colorists a palette of 64 possible colors to use in the books, though most used no more than half of them. Many of the darker colors were indistinguishable in ...


11

It's a DuPont proprietary colour proofing process. It was originally a photographic process. They now have a digital version -- basically a colour-calibrated high-res inkjet print. I haven't actually heard the term used in the fully digital (computer to plate) era though. Maybe there are just a lot more options from competitors these days. Anyway, it's ...


11

I would contend that this is difficult to answer definitively. If you're talking a four-color process, a straight 100% 'Y' would probably be your best bet. However, highlighters tend to have a neon glow about them, which can't be achieved in CMYK. You'd need a special process color for that. Get your hands on the highlighter you want to emulate, draw on ...


10

Bleed and slugs are meant to be cut off after printing. Therefore you don't want them on the page. By being outside the InDesign page definition, it should make it clear that when printed, only the actual page will be seen. When you export to a press-ready PDF or output the InDesign file with printer's marks, the additional areas for bleed and slug are ...


9

A4 does not fit onto letter. But I'm sure you know that. In the end, for someone using a letter-sized filing system, A4 presents a problem due to its additional height. Pages have to be folded to fit or legal size filing has to be used. But.... Someone using an A4 filing system would have no problem fitting the smaller letter sized into the system.


9

These hairlines are due to flattening, anti-aliasing, and overprinting. Essentially they show the seams between where transparency has been flattened to preserve appearance. If you zoom in or out you will most likely see the lines disappear or appear in other areas, but will never increase in size. As a print proof it's most likely that the PDF is in ...


9

I found this on YouTube, Removing Crop Marks YouTube I guess you are not meant to use them for cutting thing out with scissors but like she did. It's probably quicker to do it this way but I still do what JVS does. The video shows that the proper way to cut an image with crop marks is to use a ruler and a cutting knife. You line the ruler up with the marks ...


9

To add on to Brendan's answer, the "Neon" quality of "Neon Yellow" can be achieved in CMYK, but that's not all a highlighter is. A physical highlighter doesn't contain the pure yellow we expect from printers and monitors, but a slightly more watered-down version, so step one would be to use, say, 75%-80% yellow to start with. Next, to achieve that ...


9

Most commercial printers will provide a color proof that is ostensibly a very good representation of the final output. Probably will have an additional cost attached to it, but definitely ask about it. If they decline to offer a proof before final printing, you may want to look around elsewhere for another printer. Also, make sure your image is in CMYK ...


9

These are crop marks, they indicate how the paper is to be cut after printing. This ensures amongst other things that the color reaches all the way to the edge of your paper*. But you could use crop marks to make custom sized pages, mark your signatures etc. * Printers in general can't print over page edges, they do on the other hand cut things into size ...


9

If the client was provided a proof, he/she signed off on that proof, and the error was missed by the client, it is the client's responsibility. However, you should have written approval before anything went to production. If you have that. You need not do anything or feel any obligation to address the matter financially. This is the cold, hard truth. It's ...


8

For our printing partners, we almost exclusively submit PDFs for printing. Unfortunately, PDFs have dimension limits. It was around 5 meters (I Googled, it's 200 inches). So we scale down. We usually do it for those hoarding artworks -- hoardings are "panels" that you use to board up when you're constructing a new store inside a mall (or any building ...


8

This depends on your contract with said client. It also somewhat depends on the situation and size of error. But in general: NO, if you provided a proof and gave a review and client says send to print then the client has signed the document off. They have approved, and that person takes responsibility. There is a extremely high chance of error in any ...


8

It is quite hard to tell from the image that you have posted, but to me it looks like a result of the printing process being unable to reproduce deep or bright colours on the media being used. This is very common on matt and uncoated media. I would expect LAMINATING (or wet varnishing) to help the colours to "pop" You should be able to do a test of this by ...


7

The same way you'd export any print-destined file. Export as single page, PDF/X-1a with bleeds and marks. Be aware, you really want large inner margins for any type of spiral or comb binding. And spanning images across the gutter may result in misaligned images. It's generally not a great idea to span across the gutter when spiral or comb binding.


7

The DPI of the image itself is not really that important. What is important is how big you will print the image and what kind of press/printer will be used to print it. This is why: DPI, dimensions and pixels The dimensions of an image can be specified in 2 different ways. Indicate DPI and dimensions in inches (or cm) Indicate dimensions in pixels (or ...



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