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1

Branding (logo) and contact info are very important to have on any ad piece. The readability of the second piece is very compromised, I would avoid using outline on text unless it is a header. The actual amount of text does not matter so long as the core message is being delivered concisely and accurately. IMHO $45 off doesn't tell me anything unless I know ...


4

You need the contact info from the second image. But, keep it short and simple. The text needs to be readable, like the first image. A modern style really helps. The text should be readable even when it is a small image (i.e. a sidebar advert) The photo really can't be stretched. If you have a website, include it. I think it's written over the car logo, ...


2

Logo and SOME contact information should be on all things. Now you don't need all of your contact info on everything. Brick and Mortar Store / Restaurant: Location is needed Online Reseller: Website is needed Service Provider like you: Phone number is needed Now this is just fundamental and gets very open quickly. For example, does someone reserve their ...


5

An excellent rule of thumb is to always have a logo and contact information on anything that can be shared individually. Realize people won't take a screenshot of your Facebook page and pass that around, but people might copy the image and pass that around. The only reasons the first image is better are because A) the text is actually readable and B) the ...


-2

In Ubuntu, load into Okular, then print to pdf. Then when viewed in Document Viewer there are no white lines.


1

The stars are generally used to indicate a scene change at the top or bottom of a page when a scene change is otherwise indicated by two returns. At the top or bottom of a page, there isn't necessarily room for the extra blank line space, so a row of asterisks is used instead. The only time I've seen a notation about entirely blank pages is in legal and ...


2

In publications there is often no indicator. The lack of any content in a bound publication is enough to know it was intentionally left blank. Blank pages are really only ever an issue in loose sheet letters, where the lack of content may cause confusion. It's never an issue in an actual publication to just have blank pages. In fact often the cover of a ...


1

With design you can often follow your gut... If it doesn't pop into your mind immediately, it's probably not going to be very intuitive, as a designer I am vaguely aware of a mark used in old books, but I don't think I would recognise it... Most designers if they must signal a page is left blank intentionally will write that as you've noted, however I think ...


0

To make your export image a specific dimension make a new artboard for that size and duplicate your art to it. Then, when you export your image just make sure 'Use Artboards' is checked at the bottom of the window and then have your settings like the image below. Then you will need to go into Photoshop and size it down from 5417 x 8333 to 1300 x 2000. ...


0

Color is a pretty involved subject. Simply put pasting numbers out like in this question makes no sense. Its commonly done but makes just about as much sense as saying that the "distance to that chair is four", without specifying what unit your talking about its meaningless as information transfer across systems. Simply put your systems need to be ...


3

Here are some thoughts that hopefully arn't too off topic. In some cases it may be better to leave out some of the information on the image and place that in the message area on Facebook. One suggestion, have the only text on the image be "$40 OFF MOBILE CAR DETAILING. Example You could add the phone number to the top right. You can get more creative ...


2

The key is proper contrast between text and the background. When you put text on an image, this is always a challenge. It becomes especially challenging when you have a photo like this, where there is no one particular are of dark or lightness overall. To fix that you need to layer in your own elements to create contrast. Here's but a couple of examples. ...


5

Over the years I have developed a technique to simulate printing with glazing colors (screen printing, offset printing etc.) while working completely non-destructive, remaining full editability through the whole process and being able to easily export greyscale/bitmap masters for each color. Before we start we need to clarify what we want to do: We ...


1

My suggestion is to create narrow white rectangle box spanning the entire image width and place the discount info in that box. Use simple fonts, no glow or anything just contrasting color for the font. The rest of the info goes just below that white box with contact info on the bottom left corner.


3

You have bigger problems than the words. That picture is anti-advertising. The guy in the foreground is sitting down. On the job. Potential customers don't want you camped out at their house for half the day. There's cleaning equipment on the lawn. If you know how hard it is to get a good, even lawn you'd have a fit about this. And the carpets are all ...


3

It is one of two cellophane lamination applied after print, I comes in a film roll format, in matte and glossy, the matte one is the one that has that waxy feel to it.


4

First of all my suggestion would be to ensure that the aspect ration of the image is maintained. This is one of the most important aspect of making any design aesthetically pleasing. Secondly, my suggestion would be to create a tab on the side of the image, (As I think you have a narrower image than required. This tab can be of the color you want and can ...


0

First, that kind of layout is problematic as much as any layout using a diecut and a defined border as you used; any tiny misalignment is more obvious. As you know, machines are not 100% precise or consistent. But it's still possible to get those printed properly, it depends on your budget though. The only suggestion I can give you is to either modify your ...


6

This depends on your contract with said client. It also somewhat depends on the situation and size of error. But in general: NO, if you provided a proof and gave a review and client says send to print then the client has signed the document off. They have approved, and that person takes responsibility. There is a extremely high chance of error in any ...


7

If the client was provided a proof, he/she signed off on that proof, and the error was missed by the client, it is the client's responsibility. However, you should have written approval before anything went to production. If you have that. You need not do anything or feel any obligation to address the matter financially. This is the cold, hard truth. It's ...


15

It's her responsibility. That's why you provide proofs that she can freely take as long as she wants to review. A good trick is to make them write by email that they approve the proof. You ask it this way before sending the final print-ready file: "So, is this approved or do you need any more revisions?" She'll respond a Yes, or No. You got your approval ...


0

I think it is relative on where that banner is. If it is an internal company campain, or banner, everyone should know it is refering to the company they are working in. So it dosen't matter. If it is an external people the ones that are reading it, the "correct" visual syntax would be put the company logo (or name) before the afirmation "our". This is ...


0

You can keep your background in Photoshop and continue to use Photoshop to manage the calibration, colors, resolution and effects as you like to do. And for your texts, you can save them in a new layer file in Photoshop (a .psd), and then open this file in Illustrator. Here is the way to do it Once you have your text in vector (converted from your ...


2

One trick is to simply make the background of this logo in Photoshop a lot bigger and use the same black recipe for it! Then you won't need to use another black in Indesign and you'll make sure the same color is applied and will be printed. Here are more details on rich black and what to verify when working with black background as your design uses. ...


0

If only the text is part of your logo; you can export it to vector in Illustrator. But you need your text layer files for this. See guide here. To do this, you simply need to save your Photoshop file with the layers, and open it in Illustrator. You will be asked to convert the layers to objects or to flatten the layers. Choose "convert to objects". Then ...


0

The text quality will always be better in vector files; for this Illustrator is better. It's better to use a publishing software such as Indesign or QuarkXpress since they're made for that kind of work, have better performance and also create texts in vectors. You also gain way more control on the output, the colors/pantones, and it's easier to use for ...


0

Maybe you could try importing you file in Illustrator before exporting as PDF. You will also convert your text layers in Photoshop to vector! You can save your Photoshop file with the layers in .psd, and then open it in Adobe Illustrator. You will be asked to select between changing the layers to objects or flattening the layers into one image. Choose ...


1

Yes. A simple trick is to prepare your Photoshop as you always do, and save a .psd file. Then open this file in Adobe Illustrator. You will be asked if you want to convert the layers to objects or to flatten them in a single layer. Select "convert objects". If it doesn't work, verify if the .psd file is in 8bits. Your text is now editable in ...


12

They are trim marks used as a guides to cut the paper. Sometimes, they are double. One set indicates the limit of the bleed and the other indicates where the paper should be cut. The bleed marks are only for reference and not necessary. If you prepare a layout print-ready, it's usually better to add the trim marks; it clearly indicates what size is you ...


0

You cannot get a borderless printing if: 1) Your printer cannot print to the edges OR 2) Your paper size is the same size as your layout Using the "fit to page" feature might not print equal white borders all around. If you use a standard printer and you don't mind the white border but want it to be equal on all sides, you should try to do your design ...


8

These are crop marks, they indicate how the paper is to be cut after printing. This ensures amongst other things that the color reaches all the way to the edge of your paper*. But you could use crop marks to make custom sized pages, mark your signatures etc. * Printers in general can't print over page edges, they do on the other hand cut things into size ...


1

Printer Xerox Phaser are very good digital printers for this kind of project and they're affordable for the quality and flexibility they offer. They use a solid ink (powder dry ink/toner) technology; the powder is dropped on the paper and then "cooked" to become solid. But they don't produce as much heat as laser printers, that's why they're a good option ...


0

In general, you're supposed to use screen-printing for vinyl printing and that can be a big investment to get these machines. It's also not very convenient to print custom on these unless you join many orders together and don't need to give the sticker to your customer within 5-10minutes! If you want vinyl, you should probably find a print shop for this and ...


2

Coming from a solutions architect perspective, I have never seen a guideline. But there is a good technical reason for making your site at runtime use "www.", and it's all about DNS (avoiding collision with SOA and NS records). So while you might want to share content that says "go to http://mysite.us" the actual hosting should be on "www.mysite.us". ...


2

There's really nothing to worry about in terms of output. All that's being done is the text frame is getting a color applied to it. It's no different than placing a colored rectangle behind the text frame. Output would be the same, it's only the production method that is changing (and is easier).


2

The purpose of "creating outlines" (or "convert to shape" in Photoshop) is so that no live type is included in the file. That way the person receiving the file does not need the font. They also will not be able to edit the type in a live type fashion. If you have merged your text layer with another layer, and therefore rasterized the text, there is no ...


2

If I unterstood it correctly you Rasterized your text layer, right? If yes, then you have to select your text by pressing the box in front of your text layer CTRL+LM(Left mouse click) this will select the outline of your text 1. Select Marquee Tool 2. Right click on your text selection. Select Make Work Path 3. Then select the Pen tool on your ...


0

The problem with the inkjet is the cost of the ink and paper. They're also usually very slow, need time to dry and hardly do any duplex (2-sides printing automatically.) If you need to do a lot of printing, with very bright sharp colors, on pretty much any type of stock up to 100lbs, coated or uncoated or silk or textured, you could have a look at the Xerox ...


3

To add more technical background to the existing answers: Why would there be differences in DNS between www.example.com and example.comin the first place? There are many cases when one does not enter an A (or AAAA) record, but instead a CNAME record pointing to something like www42.provider.example.net. This way, a migration of www42.provider.example.net to ...


0

www.foo.com is not strictly speaking a URL. It's a relative domain name. It means this: start with your local domains, falling back to the root if you can't find anything there and traverse through com and foo to get to www. It doesn't say what records to grab from that domain though or what you would do with those records if you did retrieve them. Most ...


0

To explain what the differences are. example.com is the domain name. www in this case (www.example.com) is the subdomain www. in the configuration people actually have to direct both www and subdomain-less to the same resources (web files) Also keeping SEO in mind it's important only one of these is leading and the other should direct to the leading one. ...


40

www.example.com and example.com are two different addresses. It is only a common convention for web servers to be configured such that both variants work the same. This convention is not universal, and some web sites will be set up only to respond to one or the other. You need to confirm with whoever is in charge of the web site, which is acceptable to ...


14

www. may have valid technical reasons for being used. When a server is configured it must be set up to use http://www.example.com and http://example.com. It is completely possible that www.example.com loads the site and example.com does not. They are two, different, separate, addresses. This is all controlled by the server. Both addresses may work, or one ...


2

You can use Cyan or Black or any pure cmyk (not a mix of cmyk), it should be the same price. You can choose a Pantones too if you want something like green, the cost shouldn't be a lot more. No there isn't really "a" standard, some lines use a light blue, some are dark blue like your sample. It's up to you. But if you want to get close to the most common ...


1

The values on lined paper most likely straight CMYK for convenience. For instance the blue is most likely straight cyan 100%. But yes, you can tell a printer CMYK values or a Pantone number. Additionally if you're not sure, you can bring in an item and they will be able to match it as close as they can.


0

Imagesetters and platemakers can have resolutions as high as 3,600 dpi. While there is a point of diminishing returns for linescreen (heck, my Gaebel Half-tone screen determiner only goes up to 200), there are other options, w/ the most notable one being stochastic (Frequency Modulation (FM)) screening (traditional halftone screening is Amplitude ...


-3

To respond to the question "when is font hinting used for print?": Simply put, font hinting is a screen preview of the postscript font with smoother edges. A postscript font itself looks like a bitmap before being rendered and that's how the rip likes it because it give a sharp clear edge (see image below) on plates. That's also really how fonts and ...


0

Some things said in the comments are wrong and misleading. Reason why the printer ask for lineart at 1200dpi (AND bitmap mode) is because it has almost the same quality as a vector once printed. It needs to be in bitmap 1bit. If your printer asks for it, he's totally right. If you manage the black text the same way as the CMY, you'll end up with "hairy ...


2

Without bleed I don't know what size your is coupon but the minimum safe margin is 0.0625 inch (1/16"). And that is really the ultra minimum only for very small prints. Normally, it's 0.125" (1/8") and that's better too. With bleed, You can put your border within the 0.0625" all around your document but that's really thin and "dangerous", so if it looks ...


1

LAYER "NO PRINT" Have a look at the layers and see if the lines are on a separate layer that is "no print". You can see this by looking at the layer's option and verify if the "print" box is checked. To see the layer's option, simply double click on the layer and a small window should appear. Usually, when the box "print" is not checked, what's on it ...



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