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Ignoring the how old the onlooker might be, how high up, low down, indoors, artificial light or not, dark train stations, weather, is it a print sign or a screen, reflective road sign etc etc. There are a few tools that will help you calculate this, and there are some best practices. If you really want to get into this, your keyword will be signage. ...


There are too many variables for one answer. The first thing to evaluate is the typeface. If you are using a face designed for signage, the general references Ilan provided are probably roughly accurate. On the other hand, if you're working on a branded piece where the typography is part of a larger brand standard, you'll have to do your own research. The ...

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